Social Media for the Business of Aviation
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our talk at the 2014 Flight School Association of North America conference.
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Social Media for the Business of Aviation
- 1. ROD RAKIC CO-FOUNDER #FSANA14 SOCIAL MEDIA FOR T H E B U S I N E S S O F A V I AT I O N
- 2. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” –STUART HENDERSON BRITT
- 3. EVERY BUSINESS IS IN THE EXPERIENCE BUSINESS
- 4. EVERY BUSINESS IS IN THE EXPERIENCE BUSINESS
- 5. EVERY BUSINESS IS IN THE SOCIAL BUSINESS
- 6. EVERY BUSINESS IS IN THE MEDIA BUSINESS
- 8. EARNED
- 11. T H E P. O . S . T. M E T H O D O L O G Y PEOPLE OBJECTIVES STRATEGIES TA C T I C S
- 12. PEOPLE • Get specific about who you customer is • Access your customer’s social activities • Find the intersection between your customers and technologies
- 13. OBJECTIVES • Decide what you want to accomplish • Listen? Speak to? Support? Energize? • Pick one • Figure out how you will measure success
- 14. S T R AT E G I E S • Plan for how you want the relationships with your customers to change • What do you want to be different? • What does success look like?
- 15. TA C T I C S • Technology choices are tactics not strategies • Decide what technologies you’ll use • Create compelling content that is native to each platform
- 16. PEOPLE TA C T I C S
- 17. PEOPLE TA C T I C S
- 18. PEOPLE OBJECTIVES TA C T I C S S T R AT E G I E S
- 19. PEOPLE
- 21. VA Y N E R C H U K “JAB, JAB, JAB RIGHT HOOK”
- 22. Most businesses in aviation evolved from what came before. We designed ours from scratch. –ME
- 23. PEOPLE • Pilots • People who love them • Flight schools • Flying clubs • Fixed Base Operators
- 24. OBJECTIVES • Make "Private Aviation" more valuable • Make flying much safer • Make flying more fun.* * T H A T ' S C O D E F O R " B E P R O F I TA B L E "
- 25. S T R AT E G I E S • Be social • Focus on experience • Create value
- 26. TA C T I C S • Share the journey • Be authentic • Be accessible • Facebook • Twitter • Blog • Instagram • LinkedIn • G+ (sometimes)
- 27. TA C T I C S • Design good experiences • Smartphones • Tablets • Desktop • Find, book, prepare, pay for the rental anywhere
- 28. TA C T I C S • Build trust • Build a community • Build a network • Incrementally increase flight hours at scale • Share in the success of your community and your partners
- 30. THANK YOU ! 312.436.1018 rod@OpenAirplane.com @OpenAirplane or @rodrakic LinkedIn Facebook Instagram
- 31. 96% (500+ responses from pilots in the U.S. - SEP 2011) don't rent because it's hard to find airplanes 28% 51% of pilots would rent aircraft from other operators more often if it was simpler. 32% don't rent because of the complicated checkout of pilots will rent for 10-12 hours more each year proprietary & confidential
- 32. OpenAirplane is making flying hassle free for pilots platform easy discovery mobile or desktop standards universal checkout local knowledge check pilot program ratings & reviews proprietary & confidential network nationwide simple booking easy billing