Recently, Optimal Usability were asked to distil learning from research and design projects with 180 clients across 18 industries and present the most important online trends that are emerging here and overseas. It was a daunting challenge, and they’d love to share with you what they found out.
Join NZIM and Trent Mankelow for lunch to learn:
*The three key attributes of world-class organisations, using local and overseas examples from a number of industries
* How new devices are going to affect future experiences
* Why the chief economist at Google thinks that statisticians are sexy
* What swearing, fairies, and dinosaurs have to do with a good customer experience
* Why design is not the same as aesthetics
* What you can do to join to fight for great online experiences in NZ
26. "We think the telephone
remains one of the greatest
brand inventions ever.
Where else can you get
customers' undivided
attention today?"
- Tony Hsieh, Zappos CEO
Quote from http://www.tampabay.com/news/business/retail/zappos-ceo-thinks-online-customer-service-is-essential-to-survival/1128880
Photo from http://bondcreative.files.wordpress.com/2009/03/zappos-tony-ceo-shoes.jpg
31. “As a discussion about design
grows longer, the probability
of using Apple as an exemplar
approaches one”
(With apologies to Adaptive Path and Mike Godwin)
32. Apple have a fanatical focus on
elegant, emotional design
40. “Design’s power runs far deeper
than aesthetics.... If you are
mapping out a sales strategy, or
streamlining a manufacturing
operation, or crafting a new
system for innovating you are
engaged in the practice of
design”
- Bill Breen, Masters of Design, 2004
41. Good design = Simple
Good design = Personable
Good design = Attractive
51. “In the everyday world, we want
to get on with the important
things in life, not spend our time
in deep thought attempting to
open a can of food or dial a
telephone number.” - Don
Norman
52. “My buddy Russ and I were
talking one day. ‘What the
fuck should I make for
dinner?’ I queried. That's the
genesis for this website.”
67. If someone is physically
attractive, people tend
to assume they also
have a host of
admirable qualities,
such as intelligence and
honesty.
- B.J. Fogg
68. Teachers presume that good-looking
children are more intelligent than their
less attractive classmates