A brief overview of why and how social media can benefit job seekers, especially when used in conjunction with Optimal Resume's software.

1. Job Search 2.0 Social media, Google and you

2. Employer = Customer Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice

3. What do you do before you buy? Research – probably on Google Employers do too – 75% Google candidates

4. What are they looking for? What does a consumer want to know about a product before buying?

5. Presence Website – would you buy something from a company without a website? Don’t be a digital question mark; you want results when someone Googles your name

6. Clean image Want Google results to be clean – no negative reviews, images, etc. Think before you post

7. Professional network Why do professionals belong to associations? LinkedIn shows that you’re connected professionally

8. Satisfied customers Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work

9. They’re keeping up Is the company keeping up with the industry? Use Twitter to show that you’re reading industry news & know industry influencers

10. Their process What’s the company’s thought process? Do you agree with their opinions and how they make decisions? A blog lets you demonstrate your thought process & share your insights

11. Customers are lazy Make it easy for them to find all that information – create an Optimal website with a social media sidebar