Corporate presentation Optimistical.net (english)

1. We are a platform of multidisciplinary professionals network with over 12 years of experience in Integrated
Communication, which we serve to our customers with our strategic and creative capabilities.
We only understand Integrated Communication as the one that seeker effective, competitive and profitable
results using any of the disciplines of Communication and Marketing online and offline (Marketing, Public
Relations, Corporate Communications, Commercial Communication, Digital Communication, etc.)..
"An optimist sees the opportunity in every calamity, a pessimist sees a calamity in every opportunity."
Winston Churchill (1874-1965)
Barcelona. C/ Del´s Vergós, 54; 1º2ª · C.P. 08017 · Telf. +34.931.241.312
Madrid. C/ San Marcos, 33; 4º· C.P. 28004 · Telf. +34.915.324.313
Valencia. C/ Pintor Salvador Abril, 29; P. 10· C.P. 46005 · Telf. +34.963.342.771
somos@optimistical.net

2. We BELIEVE
Our philosophy is to love, respect and share what we do, because is the only way we understand and satisfy the needs of
individuals and entities involved in each project.
- We believe it is necessary now a days, to be optimistic, give the best of ourselves and enhance organizations we work with,
guiding them to follow the way of Excellence, through techniques from different disciplines such as Communication, Marketing,
Total Quality Management, Knowledge management(Economics Knowledge), etc..
- We believe that organizations are social subjects beyond economic agents. Our focus are people and belong the social
responsibility. We are focus in YOU.
- We believe that business can be sustainable, friendly with people, nature and resources; and be profitable.
- We believe that collaboration and interdisciplinary intersection of talent means continuous improvement.
- We believe that it's the little nods that make a difference.
Therefore we encourage organizations which we work with to be responsible not only in social, economic and ecologist way , but
also to promote the responsibility of customers with for example the use of their products.
Therefore, our mission is to help organizations to establish trusting relationships with their audiences based on
coherence, Excellence and optimism, thereby contributing to build a society and economy more responsible. Follow-on liable
Communication projects that will help the organizations improve their (our) reality.

3. Vision and values
We have created Optimistical.net because our vision is to contribute to our work to a more optimistic through realistic and
tangible projects that change our present to a better future.
Engines and principles that inspire us. Our values ​are:
OPTIMISM.- Where there is a problem, we see an opportunity to improve. We are optimistic because we know that good work
and our passion to bringing value to society through our clients, always becomes good results.
EMPATHY.- The ability to get in the situation of our customers.
PASSION.- for what we do, learning and constant innovation.
CREATIVE SENSIBILITY .- Ability to break paradigms and create.
CONFIDENCE.- We base our relationships on respect and mutual trust, without which we can´t grow as individuals and
organization over the long term.
INTEGRITY.- We are coherent and consistent in our values, and we put the benefits to society and the client before our profit.
COMMITMENT.- Work in what we like and know best, but above all, we are committed to our environment (people, nature, things,
cultures, etc.).
TEAM.- Ability to work as a team. Knowledge management, participation and good work unites us, makes us grow as individuals
and collectively. 1 +1> 2

4. We DO
We are a Integrated Communication platform that can give response to any need for an organization, because if we do not have
the specialists in our fixed staff, we collaborate with other professionals of proven quality.
The services more demanded by our actual clients are:
Strategic research (especially in the design of new qualitative research tools based on technology, ethnography and trend
analysis). The research itself should be a planned process to obtain key information for any project.
Strategic planning and branding. Our experience allows us to create Brand Platform models and Frame Work models (for any
brand, regardless of the size of the organization or product).
Design and implementation of Corporate Communications Plans. The actions of any organization should be consistent with
corporate identity, business strategy and communication, and based on a proper diagnosis to be effective strategic and
profitable. Our Communication Plans are basic tools for the communicative function of the organization, and seek the
usefulness and efficiency. We think long term and propose actions from any discipline that would be accurate for our client.
Public Relations. (Optimization Reputation Management –on & offline-, mobilization in professional & social networks, Press
Office, etc) .- We understand PR as communicative function that manages the image and reputation. Pioneers in the definition
of how should be the management of Public Relations on the Internet, we develop programs to optimize online communication
tools that support effective action to improve the visibility and positive reputation, unique and consistent long-term of our
customers. On the Internet, more is not necessarily better, so the key is balance between resources, the communication
objectives and the needs of our clients' target audiences.
Creation of communication tools: Websites (corporate, commercial, promotional, intranets, knowledge managers, CRM, CMS,
etc..), Corporate review, house-organ, magazines, and so on.(We have designed, developed and / or optimized over a
hundred websites since 2000, scalable and usable building sites).
Crisis Management. Crisis manual, advice on crisis management, training speakers, etc..
Communication assessment. Conducted audits of the communicative function of organizations, and valuation of the actions
made, through various existing tools or developed ad-hoc.
All our projects include evaluation reports, which reflect success, corrective actions and recommendations.

5. We DO
We also have experience and we offer:
Innovation: Training sessions, creation of processes of Total Quality, Innovation workshops (of product, Communication,
Commercial area, etc.).
Content Creation: Copy advertising, multimedia and publishing (internal, commercial, corporate magazines & blogs, etc.).
Design: Communication materials (logo, corporate manual, apps, etc..) Packaging's, product, industrial, ephemeral
architecture and so on.
Production: Video (corporate, advertising spots, etc..), music production, any event (Street marketing, conferences, courses,
team building, etc.).
We have a Pricing Policy co-responsible, budgeting based on the size and competence of the client, trying to give a fair
price to our customers (“bigger organitation & saturated market means more work”).

6. Methodology
Every project has four key steps: Research, Planning, Action and Evaluation.
INVESTIGATION. The research phase is the important one, and that´s why we design custom research, even tools for
each customer. Analysis tools always used -regardless of the size of the client organization- are:
• In-depth interviews to Clients project and key areas managers; our client's customers, suppliers, opinion leaders, etc..- The
amount and depth of investigation depends on the project.
• Communication Audit; analysis of results, strategy and tools used to date, as well as a web analysis and traffic audit to learn
about the work done so far.
• Online Reputation Monitoring. Online reputation is a reflection of all the areas of the company, and this analysis helps us to
understand better the organization, industry and competition, as well as the key project areas.
• Analysis of market trends. To work on the current reality is necessary but not sufficient, we must have an eye to the future to
anticipate.
• Benchmark of competitors and / or related fields. The observation and comparison is a basic communication method.
Positive and negative things of others is the beginning of the action itself, and therefore will help to achieve our
communication objectives.
• SWOT is the final diagnosis tool, which allows a global view of the key areas on which we should work.
PLANNING. Any project involves planning, allocation of responsibilities, resources and timing of actions, the production of what we
are going to develop, and so on.
ACTION. The action is the implementation of what we planned: Communication Plan, production and mobilization of materials
such as advertising, the event´s production, etc. Everything depends on the project and resources, and we adapt them to
achieve our client´s goals.
EVALUATION. The evaluation is as essential as research, because it show us results and help us to implement corrective measures if
necessary. Our mentality is focus in Excellence and Total Quality as a discipline of Continuous Improvement.

7. We COLLABORATE
WE have worked with the following brands:

8. We ARE: Strategic team
Lucía González Ortiz Patricia Plaza Silvestre María Vecino González
luciagonzalez@optimistical.net patriciaplaza@optimistical.net mariavecino@optimistical.net
36 years. BA in Advertising and Public 35 years. BA in Advertising and Public 35, PhD student, Politics, Media and Society
Relations San Pablo CEU, Valencia; Relations San Pablo CEU, Valencia. (Blanquerna); Master in Communication
Master ESIC in Business Administration, Optimistic, cheerful, creative sensibility, Management (EAE) and BA in Business
Master in Marketing and Sales planner, dreamer, tireless traveler, Administraton (Staffordshire University). This
by University of Barcelona and a perfectionist, passionate of movement and year begins a Master in Management
Digital Marketing and e- action .. and Innovation in Communication (UMA).
Commerce Master by the UOC. I think life is a wonderful journey, and during Creativity is to see and do
The passion for Marketing and it, we get the most for our learning, that we things different, therefore I apply my
Communication and the joy of living serve as an inspiration and enjoyment of creativity to solve problems. I see the best in
moves me within my work; I always new and different perspectives that travel people and things, and that gives me a
see the positive side of things. I love my offers. My stars mean: freedom, revolution wonderful vision of life! I´m animals and
job and to find synergies with clients and and love. humans lover. I love to enjoy a good meal,
with the rest of the team I work with. I Key experience: surrounded by my family and friends, while
believe that communication and Optimistic professional with over listening Radio3.
clarity are key to assertiveness, and that twelve years experience in Tourism, Key experience:
language has an important role. My Leisure and Internet companies, assuming Social and business entrepreneur, I have
desire is to stay update and to learn! I like responsibilities in ​Marketing and worked more than twelve years in the field of
people and open books. Communication area: Communication and the Internet, assuming
Key experience: Marketing and - Developing and executing strategic plans . responsibilities in the areas of Corporate
Communication optimistic for all types of - Managing the different brands, advertising Communications, Marketing, Branding,
businesses and to serve the public as it campaigns online, offline, below the line and Business and Innovation (working in
deserves, more than 10 years, working Public Relations. agencies, media, publishing, national and
as Product Manager, Marketing - Key account of the different partners and international client-and consultancy),
Manager and Director of Marketing and suppliers. developing and implementing strategic
Communications Consultant off-online - Market research and CRM. plans and managing wide customer base.
projects for over 3 years. Previous experience in advertising agencies. Expert in Information Technologies and Social
Networks. Lecturer in various subjects of
LinkedIn.com/lluciagonzalezortiz Public Relationships and Communication in
LinkedIn.com/patriciaplaza some universities & business schools.
LinkedIn.com/mariavecino
8

9. We ARE: Production Team
http://es.linkedin.com/in/carlesgili
http://www.linkedin.com/in/janiremca
http://www.linkedin.com/in/marta-alaña_lapedra

10. “If you want to do something unconventional based on your social values, do it!” Paul Efmorfidis Coco Mat Founder.
Barcelona. C/ Del´s Vergós, 54; 1º2ª · C.P. 08017 · Telf. +34.931.241.312
Madrid. C/ San Marcos, 33; 4º· C.P. 28004 · Telf. +34.915.324.313
Valencia. C/ Pintor Salvador Abril, 29; P. 10· C.P. 46005 · Telf. +34.963.342.771
somos@optimistical.net
10

11. If you want to do something unconventional based on society values, do it!
Legal notice
Attribution-ShareAlike 3.0 Spain (CC BY-SA 3.0)
You are free:
to Share — to copy, distribute and transmit the work
to Remix — to adapt the work
to make commercial use of the work
Under the following conditions:
Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way
that suggests that they endorse you or your use of the work).
Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the
same or similar license to this one.
With the understanding that:
Waiver — Any of the above conditions can be waived if you get permission from the copyright holder.
Public Domain — Where the work or any of its elements is in the public domain under applicable law, that status
is in no way affected by the license.
Other Rights — In no way are any of the following rights affected by the license:
Your fair dealing or fair use rights, or other applicable copyright exceptions and limitations;
The author's moral rights;
Rights other persons may have either in the work itself or in how the work is used, such aspublicity or
privacy rights.
Notice — For any reuse or distribution, you must make clear to others the license terms of this work. The best way
to do this is with a link to this web page.