2011 Africa and social media

1. @orest
aki

3. THE
YEAR
OF
REVOLUTION

4. 2011 africa rocks

5. 2011
REVOLUTION
media in africa
REPRESSION
5

6. 2011
“howzit my china”
The next empire.
China are the new
colonists of Africa.
Don’t you think it is
about time we got to
know who they are?

7. 2011 “howzit my china”
•Biggest lenders in Africa
•Huge requirement for resources
•Africa’s top trading partner
•Biggest builders of infrastructure

8. 2011 Global media
•Media spend grows in emerging markets
•Argentine, Brazil, China, India
•Television the star of the show
•TV crucial, especially for the poor
•Press grows in Asia, Africa, LatAm
•It’s about journalism not papers
•Technology is the great disruptor
•Facebook is king
•BRIC leads online video consumption
•Media consumption globally going up
•Internet & mobile good growth

9. 2011 global media

10. 2011 media in south africa
•Television will grow fairly well
•Niche & custom print will prosper
•Other print and press will struggle
•Radio will stay the same
•Billboards will grow slightly
•Internet rise rapidly
•Mobile will be the big wonder

11. www.internetworldstats.com

12. www.internetworldstats.com

13. www.internetworldstats.com

14. •Ghana- Big apps
industry Powerhouse
•United Nations reports
that Internet is a basic
human right
14

16. • More than 750 million active
users
• 50% of active users log on to
Facebook in any given day
• Average user has 130
friends
• People spend over 700
billion minutes per month on
Facebook
16

17. FACTOR
• ¾ of Facebook users
have “liked” a brand
• Referrals from FB
was double that from
any other marketing
17
Trensetting.com May 2011

18. • Influencers
• People as Filters
• Feedback
• Content generation
• Stream beyond moment
• Content curation
• Gamification
18

19. Mobil
• There are more than 250 million
active users currently accessing
Facebook through their mobile
devices.
• People that use Facebook on their
mobile devices are twice as active on
Facebook than non-mobile users.
19

20. • Twitter reached 1 billion tweets in 3 years, 2
months and 1 day. Now Twitter users send 1
billion tweets per week.
• One year ago, users sent an average of 50
million tweets per day. There were 177 million
tweets sent out last Friday on March 11, 2011.
• The average number of accounts created per
day is 460,000..
• There has been a 182% increase in Twitter
mobile users this past year.
20

21. Levi’s

27. • Social Media vs Social
analytics
– Software to connect
people
– Software to analyse
conversations
27

28. http://infegy.com/buzzstudy/

29. • Social analytics
– Searches, extrapolates,
reports
• Looks at
– Influences, sentiment
and buzz
29

30. Innovativ
e
social
media
campaigns
30

31. Danone
Activia

33. MOBILE
PAYMENTS
WILL BE
WIDESPREAD

34. Health care delivery
BREAKTHROUG
H

35. Environmen
tal
MONITORIN
G

36. Mobile advertising
will surpass
Web advertising

37. TABLETS
will
become
UBIQUITO
US

38. Simple
Cheap
Smartpho
ne

39. Content will be bundled into
mobile service contracts,
but People
will still
not pay for
digital

40. Mobile learning
will GROW

41. Urban areas to offer
free wifi

42. Mobile web traffi
surpasses
that of desktop
traffic

43. Mobile
reception
in
airplanes

45. 2011 who we are
Oresti Patricios
pr: or.est.ee pat.rick.ee.oss
Email. oresti@ornicogroup.co.za
Mobile. 083 326 2250
Skype. oresti.patricios

46. 2011 who we are
Tel: +27 11 884-5041
Email: clientservice@ornicogroup.co.za
Web: www.ornico.co.za
Twitter: @ornicomedia
Facebook:Ornico Media Information

47. 2011 who we are