4. • Assume you have 3 Million Subscription (Monthly/Yearly)
• Each recurring charge is done on it’s purchase date
• Re-try upon failure is done every 7 days
• Success rate of recurring charge is ~90%
• Which day do we have the best changes to charge ?
24th or 25th?
13. Question: Why checking
the 24th vs. 25th?
Answer: Because we could
• We had data of million of transactions
• We actually checked all days of the month
• A lot of other assumptions failed..(15th Vs 16th)
• Should we AB test? (NO)
14. On the 24th there is more changes for charges to succeed
We gained +1.5M USD with a simple change!
When you have tones of data, you can find out a lot of interesting
and unexpected facts
You should do it as soon as possible: Time is money
Make all recurring charges on the 24th ? (NO) Improve re-try logic (Which Tool)
So what did we learn?
15. So what did we learn?
Don’t ask yourself
‘why?’
Ask yourself
‘why didn’t I check this before?’