8. Companies now struggle to build trust via
traditional communication channels
Only 4% of Norwegians believe what
companies say in TV advertisements.
Source: Synovate Global Trend Study, 2011
8
9. In fact companies are struggling to maintain trust
in general.
t
Business Government Media
56%
52%
49%
Trusted by the public
Source: Edelman 2011 Trust Barometer Findings
9
12. “Consumers often want the brands
they buy from to stand for something,
because consumers often want to
stand for something.”
- Jeremiah Owyang, 2011
12
14. Efficiency : making life easier for your customers
Dell IdeaStorm
440 ideas implemented
15,000 ideas contributed
Brand positioning
Customer service
Product development
14
20. Desireablity: creating what people want to be associated with
Intel IdeaJam
Intel as enabler
A celebration of
creation & inspiration
Drive relevancy and
positive association
20
21. “You cant just say it. You have to get people to say it to each other.”
- James Farley, VP Marketing, Ford
21
22. ’’
Unleashing the
full potential of
communication in
’’
the digital age
22