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1 st Out of the Box Conference
         University of Maribor
           Maribor, Slovenia


           15-17 May, 2012




Juhani Pallasmaa, Architect, Professor




  TOWARDS A BIOPHILIC FUTURE
  -culture, beauty and human nature
THE AGE OF ARCHITECTURAL EUPHORIA
“Architecture’s horoscope today is such that my words become
negative and that isn’t pleasant. Parallelopipeds of glass and
synthetic materials, the inhuman dandy-purism of the big cities, has
led irrevocably to a fashionable architecture, which is a dead end”.


Alvar Aalto, 1958
ARCHITECTURE OF THE SPECTACLE
“All that once was directly lived has become mere representation”.


Guy Debord
“The spectacle is capital accumulated to the point where
it becomes an image”.


Guy Debord


“A spectacle is an image accumulated to the point where
it becomes capital”.


Hal Foster
THE MIXED BLESSING OF GLOBALISATION
THE OTHER ARCHITECTURE
THE INTEGRATING TASK OF ARCHITECTURE
ECOLOGICAL ETHICS
FALSE SUSTAINABILITY
THE LIVED METAPHOR
“[…] Metaphor is pervasive in
everyday life, not just in
language but in thought and
action. Our ordinary conceptual
systems, in terms of which we
both think and act, are
fundamentally metaphorical in
nature”.




George Lakoff
Mark Johnson
“Metaphor is primarily a form of
cognition rather than a trope or figure
of speech. Further, metaphor as a
cognitive tool can operate
unconsciously, so that a metaphoric
process is one aspect of the
unconscious mind”.


Arnold H. Modell
CHANGING METAPHORS
A NEW VIEW OF OURSELVES
“All of man’s troubles may well arise,
as Vercors (Jean Bruller) suggested in
You Shall Know Them, from the fact
that we do not know what we are and
do not agree on what we want to
become”.


Edward O. Wilson
LINGUISTIC INTELLIGENCE
LOGICAL – MATHEMATICAL INTELLIGENCE
MUSICAL INTELLIGENCE
BODILY – KINESTHETIC INTELLIGENCE
SPATIAL INTELLIGENCE
INTERPERSONAL INTELLIGENCE
INTRAPERSONAL INTELLIGENCE


NATURALISTIC INTELLIGENCE
SPIRITUAL INTELLIGENCE
EXISTENTIAL INTELLIGENCE


EMOTIONAL INTELLIGENCE
ETHICAL INTELLIGENCE
THE MARVELLOUS BRAIN
“Art [is] an extension of the functions of the
visual brain in its search for essentials”.


                    ●

“Most painters are also neurologists […] they
are those who have experimented upon and,
without ever realising it, understood
something about the organization of the
visual brain, though with techniques that are
unique to them”.

Semir Zeki
HUMAN HISTORICITY AND THE SIGNIFICANCE OF BEAUTY
“Man is an aesthetic being before becoming an ethical being”.


“Believe it or not, the purpose of evolution is beauty”.


Joseph Brodsky, Nobel Laureate Poet
“My work always tried to unite the true with the beautiful; but when I
had to choose one or the other, I usually chose the beautiful”.


Hermann Weyl, mathematician who perfected the quantum and
relativity theory.

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1st Out of the Box Conference Towards a Biophilic Future

  • 1. 1 st Out of the Box Conference University of Maribor Maribor, Slovenia 15-17 May, 2012 Juhani Pallasmaa, Architect, Professor TOWARDS A BIOPHILIC FUTURE -culture, beauty and human nature
  • 2. THE AGE OF ARCHITECTURAL EUPHORIA
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. “Architecture’s horoscope today is such that my words become negative and that isn’t pleasant. Parallelopipeds of glass and synthetic materials, the inhuman dandy-purism of the big cities, has led irrevocably to a fashionable architecture, which is a dead end”. Alvar Aalto, 1958
  • 8.
  • 9.
  • 10.
  • 11. ARCHITECTURE OF THE SPECTACLE
  • 12. “All that once was directly lived has become mere representation”. Guy Debord
  • 13.
  • 14. “The spectacle is capital accumulated to the point where it becomes an image”. Guy Debord “A spectacle is an image accumulated to the point where it becomes capital”. Hal Foster
  • 15.
  • 16.
  • 17. THE MIXED BLESSING OF GLOBALISATION
  • 18.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24. THE INTEGRATING TASK OF ARCHITECTURE
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37.
  • 39. “[…] Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual systems, in terms of which we both think and act, are fundamentally metaphorical in nature”. George Lakoff Mark Johnson
  • 40. “Metaphor is primarily a form of cognition rather than a trope or figure of speech. Further, metaphor as a cognitive tool can operate unconsciously, so that a metaphoric process is one aspect of the unconscious mind”. Arnold H. Modell
  • 42.
  • 43.
  • 44. A NEW VIEW OF OURSELVES
  • 45. “All of man’s troubles may well arise, as Vercors (Jean Bruller) suggested in You Shall Know Them, from the fact that we do not know what we are and do not agree on what we want to become”. Edward O. Wilson
  • 46.
  • 47.
  • 48.
  • 49. LINGUISTIC INTELLIGENCE LOGICAL – MATHEMATICAL INTELLIGENCE MUSICAL INTELLIGENCE BODILY – KINESTHETIC INTELLIGENCE SPATIAL INTELLIGENCE INTERPERSONAL INTELLIGENCE INTRAPERSONAL INTELLIGENCE NATURALISTIC INTELLIGENCE SPIRITUAL INTELLIGENCE EXISTENTIAL INTELLIGENCE EMOTIONAL INTELLIGENCE ETHICAL INTELLIGENCE
  • 51. “Art [is] an extension of the functions of the visual brain in its search for essentials”. ● “Most painters are also neurologists […] they are those who have experimented upon and, without ever realising it, understood something about the organization of the visual brain, though with techniques that are unique to them”. Semir Zeki
  • 52. HUMAN HISTORICITY AND THE SIGNIFICANCE OF BEAUTY
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  • 56. “Man is an aesthetic being before becoming an ethical being”. “Believe it or not, the purpose of evolution is beauty”. Joseph Brodsky, Nobel Laureate Poet
  • 57. “My work always tried to unite the true with the beautiful; but when I had to choose one or the other, I usually chose the beautiful”. Hermann Weyl, mathematician who perfected the quantum and relativity theory.