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The Digital Agency
service range
Service range




strategic       digital    integrated
planning        services   projects
Service range


strategic       digital    integrated
planning        services   projects
insight
data
strategy
concept
idea
creative
Service range


strategic       digital             integrated
planning        services            projects
insight         web design
data            mobile
strategy        games
concept         social media
idea            facebook apps
creative        augmented reality
Service range


strategic       digital             integrated
planning        services            projects
insight         web design          consumer promotions
data            mobile              consumer activations
strategy        games               retailer programs
concept         social media        telemarketing
idea            facebook apps       database management
creative        augmented reality   CRM systems
credential
web design
social media
promotions
crm systems
creative technologies
Friskies dog
brand website
Friskies cat
brand website
Gourmet
brand website
  Brand website
Purina ONE
brand website
Peroni Ambientalia
brand concept website




        •www.ambientalia.ro
Peroni Aperitivo
brand concept website
Ursus Summer Adventure
seaside activation online support
Happy Tour
company website – corporate travel
Happy Tour
company website – leisure travel




         •www.happytour.ro
Paseste cu dreptul!
career guidance social program website
NESCAFE Alegria
consumer promotion online component
NESCAFE Alegria
consumer promotion online component
ZUZU
consumer promotion online component




        •www.castigzambind.ro
Timisoreana – Premierele Timisoarei
consumer promotion online component




        •www.premierele-timisoarei.ro
ZUZU
consumer promotion online component
Ursus Breweries
retailer program online support
  Trade campaign website




            •www.clubul-excelentei.ro
JTI
retailer program online support
  Trade campaign website




            •www.premiojti.ro
JTI
retailer communication platform
  Trade communication platform website




            •www.jti-explorer.ro
Ursus Party Tour
students program online component
online campaigns
social media
promotions
crm systems
creative technologies
NESCAFE Alegria
Facebook page
NESCAFE Alegria
Welcome tab
NESCAFE Alegria
Facebook application
NESCAFE Alegria
Facebook application
ZUZU
Facebook page
Dr. Oetker - CioccoLatte
Facebook page, app & ads
online campaigns
social media
promotions
crm systems
creative technologies
NESCAFE Alegria
Consumer promotion



Mechanism:
Unique code on the Nescafe cup to
be sent by SMS or through the
website

Communication:
POSM, exclusively
Live lucky draws every hour on the
radio and on the website (live
streaming)

Response channels:
Web and SMS

Achievements:
7 figure no of responses
Zuzu
Consumer promotion
URSUS
Consumer promotion


         National Consumer Promo
                   URSUS


Mechanism:
Unique code – under the bottle cap
8 trips with the national football team


Communication:
TV, Web, POSM, SMS


Response channels:
SMS and web


Achievements:

8 figure no codes managed by our
servers
device games
for on premise activations
device games
for on premise activations – Ursus Seaside
device games
for on premise activations – Ursus Streetball
device games
for on premise activations – Coca-Cola
device games
for on premise activations – Ursus Evolution




       •Ursus
device games
for on premise activations – Ursus Evolution




       •Ursus
device games
for on premise activations – Peroni Glaciale




       •Peroni
device games
for on premise activations – Peroni Glaciale




       •Peroni
device games
for on premise activations – Peroni Glaciale




       •Peroni
Coca-Cola
Retailer incentive programs


 Coca-Cola

 Mechanism:
 Prizes awarded based on sales
 performance of each traditional
 trade retailer in the program

 Communication:
 Web support, SMS information
 channel

 Response channels:
 Web, info-line

 Achievements:
 - 2 figure percent annual sales
 increase versus the sales increase
 of the non-participant retailers
 segment
Ursus Breweries
Retailer incentive programs


 National Trade Incentive Program
 Ursus Breweries
 Mechanism:
 Prizes awarded based on sales and
 visibility performance of each
 traditional trade retailer

 Communication:
 Trade brochure, POSM, Web, SMS

 Response channels:
 Web, SMS, info-line.

 Achievements:
 - 2 figure percent annual sales increase
 versus the sales increase of the non-
 participant retailers segment
Nestle Professional
Retailer incentive programs


 National Trade Incentive Program
 JTI

 Mechanism:
 Visibility objectives reached by an
 incentive strategy built as a CRM B2B
 program for the JTI retailers universe

 Communication:
 Web, SMS, POSM

 Response channels:
 Website, SMS, trade rep, info-line.

 Achievements:
 - invented in 2009; still active today
online campaigns
social media
promotions
crm systems
creative technologies
Purina brands
Pet food CRM


 Mechanism:
 Recruiting program for the CRM
 database, segmentation and long
 term      communication  strategy
 developed and executed.

 Communication:
 WEB only.

 Response channels:
 WEB and off-line

 Achievements:
 - in progress, no data available for
 publishing yet.
Creative technologies
Launching Outbox
Augmented reality
Dr. Oetker – Paula In-Store
Augmented reality
Dr. Oetker – Paula In-Store
Augmented reality
QR code
In a coffee cup
Video
Outbox presentation – video producing
Thank you for watching this!



      You can also check out our video presentation on outb

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Outbox Credential 2012