The National Safe Boating Council presented at the 2012 PFDMA Conference in St. Pete Beach, FL on Tuesday, June 12, 2012 on its 2013 Point of Sale Grant and its "Wear It!" campaign. For more information, visit www.SafeBoatingCouncil.org

1. Fred Messmann, Deputy Director
Rachel Johnson, Communications Director
National Safe Boating Council
June 12, 2012

2.  National 501(c)3 non-profit organization
 Dedicated to promoting a safer recreational
boating experience
 Outreach
 Education
 Training

4. Strategic Plan of the National
Recreational Boating Safety Program
(2012-2016)
 Objective 2 Boating Safety Outreach, Primarily
Strategy 2.8, Deliver Messages Via Marine Dealer
Network
 Objective 8 Operator Compliance-USCG Required
Safety Equipment, primarily Strategy 8.2, Analyze
Required and Recommended Equipment

5.  USCG published Area of Interest for non-profit
grants, Produce, and Distribute “Vessel Point of
Sale” Training Program Designed for Employees of
Marine Distributors, Marinas, and Marina Stores
 Partnered with Personal Floatation Device
Manufacturers Association (PFDMA), and
Association of Marina Industries (AMI)
 Interest to include Marine Retailers Association of
America (MRAA) and others

6.  Four Components in the Grant
1. Training for marine industry personnel, video
production to include testing and certification
2. Development and distribution partnering with AMI
3. Life Jacket partnering with PFDMA
4. Life Jacket targeting getting children into properly
fitted life jackets
(Fifth component, print material, not funded)

7. • Key: Boating Safety Advocates and Industry
Working Together
• Boating Safety Advocates and Retail have the
same Customer
• Different Motives – Sales for Safety and Wear vs. Sale
for Profit
• Water Sports Industry Association (WSIA) –
suggestion at last year’s conference is true
• “Point of Safe” / “Point of Sale” – Interchangeable

8.  USCG Requested Development to Include:
 Federal Carriage Requirements
 Content of USCG “Safety Package” often included
in boat sales by marine industry
 Importance of life jacket wear
 Availability of RBS safety courses
 Vessel safety checks
 Proper register DSC, VHF-FM radios
 Info on approved alternatives to required equipment,
life jackets and VDS

9.  Development Will Consider:
 FAQ included in grant application based on three
years experience
 Lessons Learned from previous fast track grant on
Point of Sale that developed the pull up banner
 Input from manufacturers, retail and marine industry
 USCG approval, accuracy and grant goals being
met, Joe Carro, USCG HQ, grant technical manager

10.  Strategy 8.2 to Evaluate:
 Re-boarding ladders
 Anchor and ground tackle
 VHF radio
 PLB and EPIRB
 Personal lights
 Automatic fire extinguishers
 Automated External Defibrillators (AED)

11.  Strategy 8.2 continued
 Different specification Personal Flotation Device
 Life Raft Inflatable Buoyant Apparatus (IBA)
 Helmets PWC’s
 Redesigned electronic charting man overboard function
 Include accepted recommendations in the video training
component

15.  The “Team” is under development with the PFDMA
conference acting as kick off for scoping and topic
subject matter experts
 Fred Messmann, chair
 Virgil Chambers, NSBC
 Pam Dillon, NASBLA
 Rachel Johnson, NSBC outreach Objective 2
 PFDMA, all life jacket components, Objective 4
 AMI, all distribution components, strategy 2.8
 USCGAUX, Strategy 2.8 - Marine Dealer Visitation
 Bob Sweet, USPS
 PPG, Jim Parraco and Jason Bedogne, video and testing

16. Strategic Plan of the National Recreational
Boating Safety Program (2012-2016):
• Objective 2: Boating
Safety Outreach
• Objective 4: Life Jacket
Wear
• Strategy 11.2: Provide
Public Access to
Effective Grant Products

17. • 2012 Press Kit April – May 2012
• Magnetic • 1,130
Postcard placements
• Ad equivalency
• Mailer
of more than $1
million
• Lenticular
Postcard • Over 380
million
• Press Releases impressions

24.  Saved by the Jacket Stories

25. • May 19, 2012
• Goal: To promote
the importance of
life jacket wear and
boating safety
• Industry Partners:
• iSi Components
• Leland, Ltd.
• Halkey-Roberts
• Retail Partners:
• West Marine
• Cabela’s

27.  33 Applications Received – 12
Selected
 $24,000 in resources/ funding

28.  Coordinated effort with NASBLA
 Prepare instructor candidates to teach effective
NASBLA-approved basic boating safety courses to
recreational boaters
 Boating Practices/ Standards
 Teaching Techniques/ Interactive
Methods

29.  Defensive boat handling
instructor course focusing on
maneuvers and techniques
 Five courses offered from
April – August 2012

30. Fred Messmann - deputy@safeboatingcouncil.org
Rachel Johnson - outreach@safeboatingcouncil.org
National Safe Boating Council
(703) 361-4294
Facebook.com/NationalSafeBoatingCouncil
Twitter.com/SafeBoatCouncil
YouTube.com/OutreachNSBC