Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start? The National Safe Boating Council presented at the 2014 International Boating and Water Safety Summit on how YOU can get involved in promote this important life-saving message. After you review, please visit www.SafeBoatingCampaign.com or contact the NSBC for more resources and information.

1. Wear It!Wear It!
HowHow YouYou
Can GetCan Get
InvolvedInvolved
Nashville, Tenn.Nashville, Tenn.
April 17, 2014April 17, 2014
#IBWSS214#IBWSS214
#WearIt#WearIt

2. Strategic Plan of theStrategic Plan of the
Recreational Boating SafetyRecreational Boating Safety
Program 2012-2016Program 2012-2016

3. Creating a Safety CultureCreating a Safety Culture

4. 20142014 Wear It! Campaign –Wear It! Campaign –
National OutreachNational Outreach

5. 20142014 Wear It! Campaign –Wear It! Campaign –
National OutreachNational Outreach

6. ““Casting Off” PSACasting Off” PSA

7. 2014 Wear It! PSA2014 Wear It! PSA

8. Wear It! Campaign –Wear It! Campaign –
State EffortsState Efforts

9. Wear It! CampaignWear It! Campaign

10. Wear It! Grassroots EffortsWear It! Grassroots Efforts

11. BoatingOrders.com
Wear It! Additional ResourcesWear It! Additional Resources

12. Social Media - FacebookSocial Media - Facebook

13. Social Media - FacebookSocial Media - Facebook

14. SocialSocial
Media –Media –
TwitterTwitter

15. Social Media – TwitterSocial Media – Twitter

16. Social Media - TwitterSocial Media - Twitter

17. Wear YourWear Your
Life Jacket toLife Jacket to
Work DayWork Day

18. ““Ready, Set, Wear It!”Ready, Set, Wear It!”
Life Jacket World Record DayLife Jacket World Record Day
 ReadySetWearIt.com
 Saturday, May 17, 2014
 First Day of NSBW (5/17-5/23)
 12,000+ participants

19. “…the power
to make a
better world”

20. - Life jacket wear is significantly higher in medium and high campaign activity
locations than in locations with no campaign activity.
- Almost all boaters who have signed the “Wear It!” pledge indicate they have
changed their approach to boating safety or, if not, they [continue to] “always”
wear their life jacket.
In 2013: 678 surveys were completed and
returned for processing from more than 25
different bodies of water in eight different
states.
- 327 from locations that have had no
Wear It! campaign activity
- 199 from locations that have had a
medium level of campaign activity
- 152 from locations that have had a high
level of campaign activity

21. Saved by the JacketSaved by the Jacket
110 Stories, over 370 survivors in 2012
131 stories, over 335 survivors in 2013
FL: “The two men had flares, a VHF-radio,
flashlights and were wearing life jackets, which
made the rescue much easier in pitch black
conditions.”
WA: The life jackets probably saved the two
people’s lives. "In this situation that definitely did
make a difference.”

23. Rachel Johnson, Executive Director
RJohnson@safeboatingcouncil.org
SafeBoatingCampaign.comSafeBoatingCampaign.com
Yalda Moslehian, Communications Coordinator
YMoslehian@safeboatingcouncil.org