Social media & organisations - A presentation for AmCham Belgium
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- Why are social media important? - Social media & organisations: what's going wrong? - Social media & organisations: how to do it right? (presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
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Social media & organisations - A presentation for AmCham Belgium
- 2. Communications consultant at Outsource Communications. ! ! Reputation architects: we help organisations to build, strengthen and protect their reputation and brands through external and internal communication. ! ! Social media believer, ex-journalist, storyteller, Apple-aficiniado, fanatic football fan…! ! Passionate about technology & innovation and their impact on communication.! DAVY VANDEVINNE" REPUTATION ARCHITECT!
- 3. AND THIS IS YOU!!
- 4. IMPORTANT: I DO NOT BITE!!
- 5. Why are social media so important ?! Social media & organisations: what’s going wrong ?! Social media & organisations: how to do it right ?! SOCIAL MEDIA WORKSHOP!
- 6. Why are social media so important ?! SOCIAL MEDIA WORKSHOP!
- 7. Everybody wants to do it. Nobody knows how. Those who have already done it, wonder why it was not better.! — Avinash Kaushik, Google Analytics Evangelist ! IT’S LIKE TEENAGE SEX!
- 9. A group of internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.! WIKIPEDIA.ORG!
- 10. Social media is about people talking to each other, 24/7 and about everything and everybody. ! That means about you too (or your organisation, products and services).! IT’S VERY SIMPLE REALLY…!
- 12. Social media account for 22% of all time spent online! 72 % is active on at least one social network! 51 % of all users are connected with brands & companies! #1 - SIZE!
- 13. 38 YEARS // 50 MILLION!
- 14. 13 YEARS TO DO THE SAME!
- 15. INTERNET? JUST 4 YEARS!!
- 16. HE DID IT IN 2 YEARS…!
- 17. 4,4 million users = 41 % of the entire population! 56 minutes online a day, 133 friends on average! 35 % is older than 35! FACEBOOK IN BELGIUM!
- 18. LET’S PLAY A GAME…!
- 19. 3 BILLION!
- 20. 3 billion video’s are watched… a day! Average time spent on YouTube : 6 hours a month! Every minute 48 hours of video is added! YOUTUBE!
- 21. > 18.000.000!
- 22. An average of 200 million tweets a day ! 460.000 new users a day! Lady Gaga is the most followed Twitter user! TWITTER!
- 23. Social media helps people make a difference.! Positively and negatively.! #2 - IMPACT!
- 24. PUKKELPOP 2011!
- 25. Social media as an aid worker …! PUKKELPOP 2011!
- 26. Social media as a therapist…! PUKKELPOP 2011!
- 27. ANYONE IN FOR A PIZZA ?!
- 28. One small fake video… got 760.000 views in 24 hours! 125.000 employees in 60 countries felt the impact!! Domino’s had to launch an official apology campaign! NEGATIVE IMPACT!
- 29. A positive approach! FLASHMOBS ARE FUNNY!
- 30. A negative approach! FLASHROBS ARE NOT!
- 31. Social media let people share positive and negative feelings more easily and more quickly. ! #3 - CONVERSATION!
- 32. EVERYBODY IS THE MEDIA!
- 34. IT CAN BE SIMPLE TOO…!
- 36. SOCIAL MEDIA ARE HERE!
- 37. 46% of all Twitter users uses a smartphone to tweet! Facebook has over 300 million mobile users! 60% of all mobile data usage is spent on social media! AND HERE!
- 38. HERE TOO…!
- 39. EVEN THERE…!
- 40. BUT NOT HERE…!
- 41. OR WERE THEY?!
- 42. YEAH, RIGHT…!
- 43. Articulate customers ! Loyal customers ! Satisfied customers! #5 - CUSTOMERS!
- 45. LOYAL CUSTOMERS!
- 47. Social media’s worst practices! WHAT’S GOING WRONG?!
- 48. DON’T THINK, JUST DO…!
- 49. #1 – NOT READY!
- 50. BLOCK IT, IGNORE IT, HATE IT!
- 52. “If you need a social media policy to tell employees what they can or cannot do online, your HR strategy has failed.” — Prof. Dr. Rudy Moenaert, Expert in Marketing! SOCIAL MEDIA POLICY?!
- 53. #2 – NO PLANNING!
- 55. #3 – NOT ENOUGH BUDGET!
- 56. #4 – TOO LITTLE SUPPORT!
- 58. #5 – TOO SELF-CONFIDENT!
- 60. #6 - MONOLOGUES!
- 62. #7 – TOO MUCH FOCUS!
- 63. LINKEDIN-GROUPS!
- 64. #8 – NO PATIENCE!
- 65. Social media’s best practices! HOW TO DO IT RIGHT?!
- 66. What are my goals on social media?! Who is my target audience on social media?! What is my story on social media?! What is my added value on social media?! #1 – THINK & PLAN!
- 67. Improve the reputation of my organisation! Find new employees! Promote my products to a new audience! Improve my customer support! CLEAR GOALS!
- 68. Who’s your target audience? ! What social networks/tools do they use?! How do they use social media?! How mature are they?! CLEAR TARGET AUDIENCE!
- 71. WE DON’T HAVE A STORY…!
- 72. What’s the goal of your organisation?! What are the values of your organisation? ! What’s the story that makes your company special? ! LET’S DO THE TEST!
- 73. The thing that makes your organisation special! The thing that makes your customers choose for you! The thing that makes you organisation famous! The thing that makes a difference! FIND YOUR ‘ONE THING’!
- 74. FOR EXAMPLE!
- 75. compelling$ Hidden&treasures& Top&stories& You$wouldn’t$believe$this$ Listen$up,$big$news!$ story$ Who&cares?& Must&tell& No$news$here$ Sorry,$we’re$obliged$to$tell$ reach$ IT’S ABOUT CONTENT!
- 76. A day at kindergarten…! IT’S ABOUT ADDED VALUE!
- 77. #2 – LISTEN, LISTEN, LISTEN!
- 80. #3 – SHARE & PARTICIPATE!
- 81. The Crème Brûlée Cart in San Francisco…! IT’S TALKING ABOUT IT!
- 82. The birth of a baby elephant! IT’S BEING PART OF IT!
- 83. #4 – BE YOURSELF!!
- 84. It’s not just what you do, it’s who you are...! #5 – BE A SOCIAL COMPANY!
- 85. I’LL TELL YOU A SECRET…!
- 86. Soon…! SOCIAL MEDIA WILL BE GONE!!
- 88. SOCIAL WILL BE EVERYWHERE!
- 89. The only social medium is the human being.The rest is technology.” (Stefan Harzevoort)! THINK ABOUT IT…!
- 90. THIS IS JUST THE START…!
- 91. THINK ABOUT IT…!
- 92. Before you are gone as well…! BECOME A SOCIAL COMPANY!
- 93. In your organisation! In your communication! In your board room! In your human resources! INTEGRATE SOCIAL!
- 94. 61%& 19&%& Employees as ambassadors! IT’S ABOUT TRUST!
- 96. Crowdsourcing Belgium…! IT’S ABOUT PARTICIPATION!
- 97. NikeiD lets customers be the designers…! IT’S ABOUT CO-CREATION!
- 98. Q-Music let its listeners decide…! IT’S ABOUT COLLABORATION!
- 99. IT’S ABOUT BEING SOCIAL!
- 100. QUESTIONS ? !