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Introduction	
  
	
  
So	
  you	
  want	
  to	
  get	
  rid	
  of	
  your	
  corporate	
  chains	
  and	
  finally	
  have	
  a	
  
bit	
  of	
  freedom	
  to	
  do	
  the	
  kind	
  of	
  things	
  you	
  really	
  want	
  to	
  do.	
  But	
  
maybe	
  you’ve	
  got	
  bills	
  to	
  pay,	
  maybe	
  you’ve	
  got	
  dependents,	
  or	
  
you	
  just	
  want	
  to	
  fund	
  your	
  travels…what	
  do	
  you	
  do	
  for	
  cash?	
  
	
  
It’s	
  time	
  you	
  discovered	
  the	
  world	
  of	
  the	
  online	
  economy.	
  It	
  may	
  
not	
  be	
  as	
  simple	
  or	
  cushy	
  as	
  keeping	
  your	
  old	
  economic	
  system	
  
job,	
  but	
  you	
  will	
  have	
  the	
  freedom	
  to	
  earn	
  as	
  much	
  as	
  you	
  want	
  
from	
  the	
  comfort	
  of	
  your	
  home,	
  or	
  anywhere	
  else	
  you	
  want	
  to	
  
work.	
  
	
  
As	
  long	
  as	
  you’ve	
  got	
  a	
  laptop	
  and	
  an	
  internet	
  connection,	
  you	
  can	
  
get	
  your	
  work	
  done	
  and	
  get	
  paid	
  well	
  for	
  it.	
  
	
  
I’m	
  not	
  talking	
  about	
  affiliate	
  marketing	
  or	
  selling	
  your	
  trash	
  on	
  
eBay.	
  I’m	
  talking	
  about	
  how	
  you	
  can	
  take	
  your	
  professional	
  
expertise	
  and	
  offer	
  it	
  to	
  businesses	
  that	
  are	
  actively	
  looking	
  for	
  
what	
  you	
  have	
  to	
  offer.	
  	
  
	
  
	
  
	
  
	
  
Use	
  Your	
  Talents	
  –	
  Become	
  A	
  Virtual	
  Assistant	
  
	
  
These	
  days,	
  you	
  are	
  able	
  to	
  do	
  more	
  than	
  simply	
  sell	
  your	
  old	
  
books	
  on	
  Amazon	
  and	
  your	
  older	
  purses	
  on	
  eBay—now	
  you	
  are	
  
able	
  to	
  sell	
  your	
  professional	
  capabilities	
  in	
  a	
  market.	
  
	
  
There	
  are	
  a	
  lot	
  of	
  freelancing	
  websites	
  now	
  that	
  you	
  can	
  sign	
  up	
  
to	
  a	
  few	
  of	
  them,	
  and	
  bid	
  on	
  projects	
  that	
  cater	
  to	
  your	
  skills	
  and	
  
abilities.	
  
	
  
Businesses	
  and	
  individuals	
  from	
  all	
  over	
  the	
  world	
  will	
  list	
  projects	
  
that	
  are	
  about	
  everything	
  from	
  writing	
  reports	
  and	
  articles	
  to	
  data	
  
entry	
  work	
  and	
  doing	
  logo	
  designs	
  for	
  them,	
  and	
  they’re	
  willing	
  to	
  
pay	
  good	
  money	
  for	
  these	
  services.	
  
	
  
Virtual	
  assistants	
  are	
  freelance	
  entrepreneurs	
  who	
  work	
  remotely	
  
and	
  utilize	
  technology	
  to	
  present	
  services	
  to	
  clients	
  globally.	
  Many	
  
work	
  from	
  their	
  home	
  base	
  and	
  get	
  their	
  project	
  directions	
  by	
  
phone,	
  e-­‐mail	
  or	
  even	
  instant	
  message.	
  	
  
	
  
While	
  a	
  lot	
  of	
  virtual	
  assistants	
  provide	
  secretarial	
  services,	
  as	
  
more	
  individuals	
  with	
  various	
  backgrounds	
  and	
  skills	
  move	
  into	
  
the	
  ranks,	
  virtual	
  assistants	
  who	
  specialize	
  in	
  such	
  areas	
  as	
  
promotion,	
  graphic	
  and	
  internet	
  design,	
  IT	
  support	
  or	
  even	
  
translations	
  are	
  getting	
  common.	
  
	
  
You	
  might	
  also	
  end	
  up	
  doing	
  anything	
  from	
  creating	
  travel	
  
reservations	
  to	
  managing	
  expense	
  reimbursements	
  to	
  paying	
  bills	
  
to	
  setting	
  up	
  a	
  dog	
  sitter.	
  And	
  you	
  accomplish	
  it	
  all	
  from	
  your	
  own	
  
home	
  base,	
  interacting	
  with	
  your	
  clients	
  online	
  and	
  by	
  telephone.	
  
You	
  may	
  make	
  $20	
  and	
  up	
  an	
  hour	
  executing	
  this	
  type	
  of	
  work,	
  
depending	
  upon	
  your	
  expertise.	
  
	
  
Before	
  packing	
  up	
  the	
  office	
  cubicle	
  and	
  terminating	
  your	
  
employment	
  with	
  your	
  boss,	
  understand	
  that	
  becoming	
  a	
  virtual	
  
assistant	
  isn't	
  a	
  simple	
  job	
  that	
  merely	
  anybody	
  can	
  do.	
  	
  
	
  
A	
  lot	
  of	
  virtual	
  assistants	
  work	
  between	
  fourteen	
  and	
  sixteen	
  
hours	
  a	
  day	
  during	
  the	
  start-­‐up	
  phase.	
  Even	
  after	
  following	
  solid	
  
practices,	
  one-­‐third	
  of	
  these	
  business	
  owners	
  acknowledge	
  
working	
  nontraditional	
  hours,	
  admitting	
  to	
  working	
  weekends	
  and	
  
holidays.	
  
	
  
Clients	
  are	
  most	
  probable	
  to	
  employ	
  virtual	
  assistants	
  to	
  save	
  
money	
  as	
  virtual	
  assistants	
  pay	
  for	
  their	
  own	
  gear,	
  taxes,	
  training,	
  
health	
  care	
  and	
  insurance.	
  Industries	
  most	
  frequently	
  employing	
  
virtual	
  assistants	
  include	
  the	
  realty,	
  coaching,	
  financial	
  services,	
  
accounting	
  and	
  law.	
  
	
  
Getting	
  Started	
  As	
  a	
  VA	
  
	
  
If	
  you're	
  questioning	
  how	
  to	
  begin	
  a	
  business	
  as	
  a	
  virtual	
  assistant,	
  
here	
  are	
  a	
  few	
  hints:	
  
	
  
• Determine	
  just	
  what	
  sort	
  of	
  services	
  you	
  wish	
  to	
  provide,	
  
and	
  examine	
  your	
  background	
  to	
  see	
  to	
  it	
  you	
  have	
  enough	
  
experience.	
  
• Ascertain	
  your	
  business	
  niche-­‐	
  think	
  about	
  specializing	
  in	
  
simply	
  2	
  to	
  3	
  services.	
  
• Ascertain	
  how	
  much	
  time	
  and	
  energy	
  you	
  have	
  to	
  dedicate	
  
to	
  your	
  business.	
  Do	
  you	
  wish	
  to	
  work	
  part	
  or	
  full	
  time?	
  
• Carry	
  on	
  exhaustive	
  industry	
  research	
  to	
  ascertain	
  a	
  need	
  for	
  
your	
  services	
  in	
  your	
  area.	
  
• Draft	
  who	
  your	
  clients	
  are,	
  where	
  they	
  are	
  and	
  how	
  to	
  get	
  at	
  
them.	
  
• Carry	
  out	
  a	
  market	
  analysis.	
  Ascertain	
  the	
  needs	
  for	
  your	
  
niche	
  and	
  center	
  on	
  how	
  you'll	
  implement	
  that	
  in	
  your	
  
business.	
  
• Understand	
  your	
  budgetary	
  constraints-­‐projected	
  disbursals,	
  
anticipated	
  income	
  and	
  how	
  long	
  you	
  are	
  able	
  to	
  "float"	
  till	
  
your	
  business	
  is	
  executing	
  successfully.	
  
• Organize	
  a	
  business	
  plan	
  and	
  critique	
  it	
  frequently	
  to	
  handle	
  
growth	
  and	
  change.	
  
• Analyze	
  your	
  equipment,	
  software	
  and	
  work	
  space	
  to	
  see	
  to	
  
it	
  they	
  meet	
  client	
  needs.	
  
• Get	
  through	
  all	
  legal	
  and	
  financial	
  facets	
  of	
  startup	
  prior	
  to	
  
securing	
  your	
  first	
  client.	
  
• Promote	
  your	
  services	
  24/7.	
  Simply	
  because	
  you've	
  built	
  a	
  
site	
  or	
  placed	
  an	
  ad	
  in	
  the	
  Yellow	
  Pages	
  doesn't	
  mean	
  clients	
  
will	
  come	
  knocking	
  on	
  your	
  door.	
  
	
  
You	
  may	
  need	
  to	
  think	
  about	
  joining	
  a	
  professional	
  organization	
  
or	
  networking	
  group.	
  This	
  will	
  provide	
  you	
  the	
  chance	
  to	
  network,	
  
establish	
  camaraderie	
  and	
  have	
  access	
  to	
  a	
  knowledge	
  bank	
  for	
  
resolving	
  technical	
  issues.	
  	
  
	
  
Here	
  are	
  a	
  few	
  sites	
  you	
  can	
  signup	
  with	
  and	
  start	
  offering	
  your	
  
professional	
  services:	
  
	
  
• Elance.com	
  
• Freelancer.com	
  
• Guru.com	
  
• Odesk.com	
  
	
  
How	
  To	
  Succeed	
  As	
  A	
  VA	
  
	
  
There	
  are	
  also	
  a	
  few	
  things	
  you	
  need	
  to	
  keep	
  in	
  mind	
  before	
  you	
  
start	
  landing	
  your	
  clients.	
  
	
  
Your	
  power	
  to	
  put	
  out	
  quality	
  work	
  and	
  fulfill	
  deadlines	
  is	
  what	
  
makes	
  your	
  reputation,	
  and	
  as	
  a	
  freelancer,	
  your	
  reputation	
  is	
  
everything.	
  If	
  you	
  overlook	
  deadlines	
  too	
  often,	
  you'll	
  soon	
  see	
  
your	
  clients	
  going	
  elsewhere.	
  	
  
	
  
You	
  need	
  to	
  make	
  deadlines	
  among	
  your	
  top	
  2	
  priorities	
  (along	
  
with	
  investing	
  great	
  work),	
  overestimate	
  how	
  long	
  something	
  will	
  
take,	
  break	
  the	
  project	
  into	
  littler	
  steps,	
  and	
  be	
  accountable	
  each	
  
step	
  of	
  the	
  way.	
  
	
  
New	
  freelancers,	
  particularly,	
  undervalue	
  themselves	
  and	
  charge	
  
less	
  than	
  they’re	
  meriting.	
  That’s	
  all	
  right	
  if	
  you’re	
  just	
  getting	
  into	
  
the	
  business,	
  and	
  don’t	
  have	
  any	
  former	
  work	
  or	
  reputation	
  to	
  
point	
  out.	
  However	
  once	
  you’ve	
  got	
  some	
  amazing	
  work	
  under	
  
your	
  belt,	
  don’t	
  be	
  frightened	
  to	
  ask	
  what	
  you’re	
  worth,	
  
otherwise	
  you're	
  selling	
  yourself	
  short.	
  And	
  you’ll	
  be	
  working	
  too	
  
much	
  simply	
  to	
  pay	
  the	
  bills.	
  	
  
	
  
It’s	
  a	
  good	
  idea	
  to	
  find	
  out	
  what	
  the	
  market	
  average	
  is,	
  and	
  charge	
  
a	
  bit	
  more.	
  This	
  tells	
  clients	
  that	
  you’re	
  good.	
  A	
  great	
  way	
  to	
  do	
  
the	
  math	
  is	
  to	
  work	
  out	
  how	
  much	
  you	
  wish	
  to	
  make,	
  and	
  how	
  
many	
  hours	
  you	
  honestly	
  plan	
  to	
  work.	
  Then	
  bill	
  based	
  on	
  those	
  
numbers.	
  
	
  
Do	
  research	
  prior	
  to	
  making	
  your	
  pitch,	
  not	
  prior	
  to	
  completing	
  
the	
  assignment.	
  Frequently	
  a	
  freelancer	
  will	
  contact	
  a	
  likely	
  client	
  
and	
  make	
  a	
  pitch,	
  without	
  truly	
  understanding	
  the	
  client	
  or	
  his	
  
needs,	
  and	
  without	
  understanding	
  how	
  this	
  project	
  will	
  add	
  value	
  
to	
  the	
  client.	
  This	
  plan	
  of	
  attack	
  will	
  get	
  you	
  very	
  little	
  business.	
  	
  
	
  
What	
  you	
  need	
  to	
  do	
  is	
  research	
  the	
  client	
  thoroughly	
  prior	
  to	
  
making	
  contact.	
  The	
  net	
  is	
  a	
  great	
  way	
  to	
  do	
  that,	
  naturally.	
  Know	
  
what	
  the	
  client	
  does,	
  the	
  client’s	
  market,	
  and	
  client’s	
  goals	
  (in	
  
general),	
  and	
  work	
  out	
  how	
  you	
  may	
  help	
  the	
  client	
  meet	
  those	
  
goals.	
  How	
  will	
  you	
  increase	
  value?	
  Direct	
  your	
  pitch	
  at	
  those	
  
problems.	
  
	
  
The	
  client-­‐freelancer	
  relationship	
  is	
  a	
  crucial	
  one,	
  and	
  there	
  are	
  a	
  
lot	
  of	
  issues	
  that	
  may	
  make	
  a	
  client	
  the	
  incorrect	
  client,	
  or	
  the	
  
correct	
  client,	
  for	
  you.	
  	
  
	
  
Those	
  include	
  the	
  market	
  they’re	
  in,	
  they’re	
  working	
  manner,	
  how	
  
difficult	
  they	
  are,	
  how	
  likely	
  they	
  are	
  to	
  ante	
  up	
  your	
  rate,	
  how	
  
much	
  work	
  they	
  need,	
  their	
  ability	
  to	
  pay	
  promptly	
  without	
  
trouble,	
  and	
  more.	
  If	
  you	
  pick	
  out	
  the	
  incorrect	
  client,	
  you'll	
  make	
  
less	
  revenue,	
  be	
  distressed,	
  and	
  work	
  more.	
  	
  
	
  
Again,	
  research	
  them,	
  talk	
  to	
  additional	
  freelancers	
  who’ve	
  
worked	
  for	
  them.	
  If	
  contacting	
  a	
  potential	
  client,	
  consider	
  it	
  as	
  a	
  
two-­‐party	
  interview	
  —	
  they're	
  trying	
  to	
  determine	
  if	
  you’re	
  
correct	
  for	
  them,	
  but	
  you	
  ought	
  to	
  likewise	
  be	
  trying	
  to	
  determine	
  
if	
  they're	
  correct	
  for	
  you.	
  	
  
	
  
Carry	
  out	
  your	
  first	
  assignment	
  or	
  3	
  on	
  a	
  test	
  basis,	
  to	
  see	
  how	
  
things	
  work	
  out.	
  	
  Occasionally,	
  evaluate	
  your	
  clients	
  to	
  see	
  if	
  
they’re	
  worth	
  the	
  hassle.	
  
	
  
It’s	
  great	
  to	
  be	
  friendly	
  with	
  a	
  client,	
  however	
  keep	
  it	
  professional.	
  
Don’t	
  be	
  best	
  friends	
  but	
  don't	
  be	
  too	
  formal,	
  either.	
  Either	
  one	
  is	
  
bad	
  for	
  business.	
  	
  
	
  
You	
  should	
  always	
  start	
  any	
  correspondence	
  on	
  a	
  conventional	
  
basis,	
  and	
  then	
  get	
  friendlier	
  depending	
  upon	
  how	
  the	
  client	
  
handles	
  communication.	
  Don’t	
  be	
  afraid	
  to	
  be	
  friendly,	
  but	
  don’t	
  
go	
  past	
  business.	
  
	
  
If	
  there's	
  an	
  issue	
  with	
  a	
  client,	
  some	
  freelancers	
  have	
  a	
  
disposition	
  to	
  vent	
  their	
  frustration	
  —	
  at	
  the	
  client.	
  This	
  is	
  risky.	
  It	
  
will	
  hurt	
  your	
  professional	
  reputation,	
  both	
  with	
  this	
  client	
  and	
  
with	
  later	
  clients.	
  And	
  it	
  will	
  lead	
  to	
  diminished	
  business,	
  if	
  you	
  
continue	
  this	
  error.	
  	
  
	
  
If	
  there's	
  an	
  issue	
  with	
  a	
  client,	
  and	
  you're	
  mad	
  or	
  frustrated,	
  
don't	
  communicate	
  immediately.	
  Let	
  your	
  steam	
  off	
  another	
  way.	
  	
  
Just	
  don’t	
  do	
  it	
  at	
  your	
  client,	
  or	
  anybody	
  else	
  in	
  your	
  professional	
  
world.	
  Then,	
  once	
  you’ve	
  chilled	
  out,	
  communicate	
  with	
  your	
  
client	
  in	
  a	
  non-­‐emotional,	
  professional	
  manner	
  —	
  in	
  a	
  favorable	
  
way,	
  but	
  clearly,	
  so	
  that	
  future	
  issues	
  may	
  be	
  quashed.	
  
	
  
Frequently	
  a	
  freelancer	
  will	
  finish	
  an	
  assignment,	
  and	
  then	
  
advance	
  to	
  an	
  assignment	
  with	
  a	
  different	
  client.	
  Maybe	
  the	
  
freelancer	
  trusts	
  that	
  the	
  assignment	
  that	
  he	
  finished	
  was	
  so	
  
astonishing,	
  the	
  client	
  will	
  be	
  pushing	
  down	
  his	
  door	
  the	
  following	
  
day.	
  Alas,	
  that	
  frequently	
  doesn’t	
  occur.	
  If	
  you	
  don’t	
  supply	
  the	
  
basis	
  of	
  later	
  business,	
  you	
  may	
  not	
  see	
  it.	
  	
  
	
  
So	
  once	
  you	
  finish	
  an	
  assignment,	
  suggest	
  a	
  follow-­‐up	
  theme	
  for	
  
future	
  work.	
  If	
  you	
  don’t	
  hear	
  back,	
  follow	
  through.	
  
	
  
Relying	
  only	
  on	
  one	
  or	
  two	
  clients	
  is	
  always	
  a	
  bad	
  idea.	
  If	
  your	
  
primary	
  client	
  drops	
  you,	
  or	
  cuts	
  back	
  his	
  freelancer	
  budget,	
  or	
  
goes	
  out	
  of	
  business,	
  you’re	
  done,	
  and	
  now	
  you	
  can’t	
  afford	
  your	
  
bills.	
  	
  
	
  
So	
  you	
  should	
  always	
  be	
  trying	
  to	
  establish	
  several	
  income	
  
streams.	
  You	
  may	
  begin	
  with	
  one	
  freelance	
  client,	
  but	
  don’t	
  trust	
  
in	
  that	
  as	
  your	
  chief	
  source	
  of	
  revenue	
  till	
  you’ve	
  added	
  more	
  
clients.	
  And	
  if	
  you	
  are	
  able	
  to	
  get	
  additional	
  sources	
  of	
  revenue	
  
streams,	
  you	
  ought	
  to	
  work	
  hard	
  to	
  do	
  so.	
  It	
  will	
  make	
  your	
  
revenue	
  much	
  more	
  stable	
  and	
  dependable.	
  
	
  
Conclusion	
  
	
  
The	
  type	
  of	
  work	
  you	
  do	
  online	
  is	
  very	
  much	
  a	
  personal	
  thing;	
  it	
  
has	
  to	
  fit	
  in	
  with	
  your	
  personality,	
  your	
  skills,	
  and	
  your	
  ideal	
  
lifestyle.	
  	
  
	
  
Some	
  people	
  build	
  sites	
  that	
  make	
  money	
  from	
  advertising,	
  
others	
  try	
  to	
  sell	
  products	
  on	
  marketplaces	
  like	
  eBay,	
  and	
  still	
  
even	
  more	
  provide	
  professional	
  services	
  that	
  are	
  in	
  high	
  demand	
  
from	
  businesses	
  all	
  over	
  the	
  world.	
  
	
  
If	
  becoming	
  a	
  freelancer	
  or	
  a	
  virtual	
  assistant	
  sounds	
  good	
  to	
  you,	
  
you	
  should	
  get	
  started	
  by	
  identifying	
  your	
  skills	
  and	
  assets,	
  and	
  
seeking	
  out	
  clients	
  that	
  can	
  benefit	
  from	
  the	
  talents	
  that	
  you	
  
possess.	
  

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  • 1.  
  • 2. Introduction     So  you  want  to  get  rid  of  your  corporate  chains  and  finally  have  a   bit  of  freedom  to  do  the  kind  of  things  you  really  want  to  do.  But   maybe  you’ve  got  bills  to  pay,  maybe  you’ve  got  dependents,  or   you  just  want  to  fund  your  travels…what  do  you  do  for  cash?     It’s  time  you  discovered  the  world  of  the  online  economy.  It  may   not  be  as  simple  or  cushy  as  keeping  your  old  economic  system   job,  but  you  will  have  the  freedom  to  earn  as  much  as  you  want   from  the  comfort  of  your  home,  or  anywhere  else  you  want  to   work.     As  long  as  you’ve  got  a  laptop  and  an  internet  connection,  you  can   get  your  work  done  and  get  paid  well  for  it.     I’m  not  talking  about  affiliate  marketing  or  selling  your  trash  on   eBay.  I’m  talking  about  how  you  can  take  your  professional   expertise  and  offer  it  to  businesses  that  are  actively  looking  for   what  you  have  to  offer.            
  • 3. Use  Your  Talents  –  Become  A  Virtual  Assistant     These  days,  you  are  able  to  do  more  than  simply  sell  your  old   books  on  Amazon  and  your  older  purses  on  eBay—now  you  are   able  to  sell  your  professional  capabilities  in  a  market.     There  are  a  lot  of  freelancing  websites  now  that  you  can  sign  up   to  a  few  of  them,  and  bid  on  projects  that  cater  to  your  skills  and   abilities.     Businesses  and  individuals  from  all  over  the  world  will  list  projects   that  are  about  everything  from  writing  reports  and  articles  to  data   entry  work  and  doing  logo  designs  for  them,  and  they’re  willing  to   pay  good  money  for  these  services.     Virtual  assistants  are  freelance  entrepreneurs  who  work  remotely   and  utilize  technology  to  present  services  to  clients  globally.  Many   work  from  their  home  base  and  get  their  project  directions  by   phone,  e-­‐mail  or  even  instant  message.       While  a  lot  of  virtual  assistants  provide  secretarial  services,  as   more  individuals  with  various  backgrounds  and  skills  move  into   the  ranks,  virtual  assistants  who  specialize  in  such  areas  as  
  • 4. promotion,  graphic  and  internet  design,  IT  support  or  even   translations  are  getting  common.     You  might  also  end  up  doing  anything  from  creating  travel   reservations  to  managing  expense  reimbursements  to  paying  bills   to  setting  up  a  dog  sitter.  And  you  accomplish  it  all  from  your  own   home  base,  interacting  with  your  clients  online  and  by  telephone.   You  may  make  $20  and  up  an  hour  executing  this  type  of  work,   depending  upon  your  expertise.     Before  packing  up  the  office  cubicle  and  terminating  your   employment  with  your  boss,  understand  that  becoming  a  virtual   assistant  isn't  a  simple  job  that  merely  anybody  can  do.       A  lot  of  virtual  assistants  work  between  fourteen  and  sixteen   hours  a  day  during  the  start-­‐up  phase.  Even  after  following  solid   practices,  one-­‐third  of  these  business  owners  acknowledge   working  nontraditional  hours,  admitting  to  working  weekends  and   holidays.     Clients  are  most  probable  to  employ  virtual  assistants  to  save   money  as  virtual  assistants  pay  for  their  own  gear,  taxes,  training,   health  care  and  insurance.  Industries  most  frequently  employing  
  • 5. virtual  assistants  include  the  realty,  coaching,  financial  services,   accounting  and  law.     Getting  Started  As  a  VA     If  you're  questioning  how  to  begin  a  business  as  a  virtual  assistant,   here  are  a  few  hints:     • Determine  just  what  sort  of  services  you  wish  to  provide,   and  examine  your  background  to  see  to  it  you  have  enough   experience.   • Ascertain  your  business  niche-­‐  think  about  specializing  in   simply  2  to  3  services.   • Ascertain  how  much  time  and  energy  you  have  to  dedicate   to  your  business.  Do  you  wish  to  work  part  or  full  time?   • Carry  on  exhaustive  industry  research  to  ascertain  a  need  for   your  services  in  your  area.   • Draft  who  your  clients  are,  where  they  are  and  how  to  get  at   them.  
  • 6. • Carry  out  a  market  analysis.  Ascertain  the  needs  for  your   niche  and  center  on  how  you'll  implement  that  in  your   business.   • Understand  your  budgetary  constraints-­‐projected  disbursals,   anticipated  income  and  how  long  you  are  able  to  "float"  till   your  business  is  executing  successfully.   • Organize  a  business  plan  and  critique  it  frequently  to  handle   growth  and  change.   • Analyze  your  equipment,  software  and  work  space  to  see  to   it  they  meet  client  needs.   • Get  through  all  legal  and  financial  facets  of  startup  prior  to   securing  your  first  client.   • Promote  your  services  24/7.  Simply  because  you've  built  a   site  or  placed  an  ad  in  the  Yellow  Pages  doesn't  mean  clients   will  come  knocking  on  your  door.     You  may  need  to  think  about  joining  a  professional  organization   or  networking  group.  This  will  provide  you  the  chance  to  network,   establish  camaraderie  and  have  access  to  a  knowledge  bank  for   resolving  technical  issues.      
  • 7. Here  are  a  few  sites  you  can  signup  with  and  start  offering  your   professional  services:     • Elance.com   • Freelancer.com   • Guru.com   • Odesk.com     How  To  Succeed  As  A  VA     There  are  also  a  few  things  you  need  to  keep  in  mind  before  you   start  landing  your  clients.     Your  power  to  put  out  quality  work  and  fulfill  deadlines  is  what   makes  your  reputation,  and  as  a  freelancer,  your  reputation  is   everything.  If  you  overlook  deadlines  too  often,  you'll  soon  see   your  clients  going  elsewhere.       You  need  to  make  deadlines  among  your  top  2  priorities  (along   with  investing  great  work),  overestimate  how  long  something  will   take,  break  the  project  into  littler  steps,  and  be  accountable  each   step  of  the  way.     New  freelancers,  particularly,  undervalue  themselves  and  charge   less  than  they’re  meriting.  That’s  all  right  if  you’re  just  getting  into  
  • 8. the  business,  and  don’t  have  any  former  work  or  reputation  to   point  out.  However  once  you’ve  got  some  amazing  work  under   your  belt,  don’t  be  frightened  to  ask  what  you’re  worth,   otherwise  you're  selling  yourself  short.  And  you’ll  be  working  too   much  simply  to  pay  the  bills.       It’s  a  good  idea  to  find  out  what  the  market  average  is,  and  charge   a  bit  more.  This  tells  clients  that  you’re  good.  A  great  way  to  do   the  math  is  to  work  out  how  much  you  wish  to  make,  and  how   many  hours  you  honestly  plan  to  work.  Then  bill  based  on  those   numbers.     Do  research  prior  to  making  your  pitch,  not  prior  to  completing   the  assignment.  Frequently  a  freelancer  will  contact  a  likely  client   and  make  a  pitch,  without  truly  understanding  the  client  or  his   needs,  and  without  understanding  how  this  project  will  add  value   to  the  client.  This  plan  of  attack  will  get  you  very  little  business.       What  you  need  to  do  is  research  the  client  thoroughly  prior  to   making  contact.  The  net  is  a  great  way  to  do  that,  naturally.  Know   what  the  client  does,  the  client’s  market,  and  client’s  goals  (in   general),  and  work  out  how  you  may  help  the  client  meet  those   goals.  How  will  you  increase  value?  Direct  your  pitch  at  those   problems.    
  • 9. The  client-­‐freelancer  relationship  is  a  crucial  one,  and  there  are  a   lot  of  issues  that  may  make  a  client  the  incorrect  client,  or  the   correct  client,  for  you.       Those  include  the  market  they’re  in,  they’re  working  manner,  how   difficult  they  are,  how  likely  they  are  to  ante  up  your  rate,  how   much  work  they  need,  their  ability  to  pay  promptly  without   trouble,  and  more.  If  you  pick  out  the  incorrect  client,  you'll  make   less  revenue,  be  distressed,  and  work  more.       Again,  research  them,  talk  to  additional  freelancers  who’ve   worked  for  them.  If  contacting  a  potential  client,  consider  it  as  a   two-­‐party  interview  —  they're  trying  to  determine  if  you’re   correct  for  them,  but  you  ought  to  likewise  be  trying  to  determine   if  they're  correct  for  you.       Carry  out  your  first  assignment  or  3  on  a  test  basis,  to  see  how   things  work  out.    Occasionally,  evaluate  your  clients  to  see  if   they’re  worth  the  hassle.     It’s  great  to  be  friendly  with  a  client,  however  keep  it  professional.   Don’t  be  best  friends  but  don't  be  too  formal,  either.  Either  one  is   bad  for  business.      
  • 10. You  should  always  start  any  correspondence  on  a  conventional   basis,  and  then  get  friendlier  depending  upon  how  the  client   handles  communication.  Don’t  be  afraid  to  be  friendly,  but  don’t   go  past  business.     If  there's  an  issue  with  a  client,  some  freelancers  have  a   disposition  to  vent  their  frustration  —  at  the  client.  This  is  risky.  It   will  hurt  your  professional  reputation,  both  with  this  client  and   with  later  clients.  And  it  will  lead  to  diminished  business,  if  you   continue  this  error.       If  there's  an  issue  with  a  client,  and  you're  mad  or  frustrated,   don't  communicate  immediately.  Let  your  steam  off  another  way.     Just  don’t  do  it  at  your  client,  or  anybody  else  in  your  professional   world.  Then,  once  you’ve  chilled  out,  communicate  with  your   client  in  a  non-­‐emotional,  professional  manner  —  in  a  favorable   way,  but  clearly,  so  that  future  issues  may  be  quashed.     Frequently  a  freelancer  will  finish  an  assignment,  and  then   advance  to  an  assignment  with  a  different  client.  Maybe  the   freelancer  trusts  that  the  assignment  that  he  finished  was  so   astonishing,  the  client  will  be  pushing  down  his  door  the  following   day.  Alas,  that  frequently  doesn’t  occur.  If  you  don’t  supply  the   basis  of  later  business,  you  may  not  see  it.      
  • 11. So  once  you  finish  an  assignment,  suggest  a  follow-­‐up  theme  for   future  work.  If  you  don’t  hear  back,  follow  through.     Relying  only  on  one  or  two  clients  is  always  a  bad  idea.  If  your   primary  client  drops  you,  or  cuts  back  his  freelancer  budget,  or   goes  out  of  business,  you’re  done,  and  now  you  can’t  afford  your   bills.       So  you  should  always  be  trying  to  establish  several  income   streams.  You  may  begin  with  one  freelance  client,  but  don’t  trust   in  that  as  your  chief  source  of  revenue  till  you’ve  added  more   clients.  And  if  you  are  able  to  get  additional  sources  of  revenue   streams,  you  ought  to  work  hard  to  do  so.  It  will  make  your   revenue  much  more  stable  and  dependable.     Conclusion     The  type  of  work  you  do  online  is  very  much  a  personal  thing;  it   has  to  fit  in  with  your  personality,  your  skills,  and  your  ideal   lifestyle.       Some  people  build  sites  that  make  money  from  advertising,   others  try  to  sell  products  on  marketplaces  like  eBay,  and  still  
  • 12. even  more  provide  professional  services  that  are  in  high  demand   from  businesses  all  over  the  world.     If  becoming  a  freelancer  or  a  virtual  assistant  sounds  good  to  you,   you  should  get  started  by  identifying  your  skills  and  assets,  and   seeking  out  clients  that  can  benefit  from  the  talents  that  you   possess.