1. At a Glance:
Jafrum has been in business for over 10 years selling motorcycle and motocross
gear at discount prices. Jafrum, one of the fastest growing motorcycle gear outlets
in the USA, has an annual growth of over 50%. Most of their sales come from their
own eCommerce site, jafrum.com; however, they are also expanding with their
eBay and Amazon channels. As their order volume grows, the bottlenecks and con-
straints in the warehouse become more apparent. To streamline their NetSuite ful-
fillment they turned to OzLINK to provide advanced NetSuite shipping .
Industry: Retail, eCommerce
Oz Solutions: OzLINK Shipping
Applications: NetSuite
Key Benefits:
 Cut daily order planning and allocation from 2 hours to 10
minutes
 Reduced fulfillment errors
 Created better visibility to priority orders
The Challenge:
Jafrum’s growth has come through their eCommerce site, jafrum.com, as well as
eBay and Amazon. This phenomenal growth has created increased volume for their
NetSuite warehouse, putting the following pressures on the operations team:
 With more orders and multiple order types and channels, it took 2 hours per
day to print pick tickets and organize them by type and channel.
 The 2 hour planning and allocation time resulted in less optimized use of
the fulfillment staff, pushed processing later in the day.
 The pick process was based on separate pick documents and shipping la-
bels, which required more manual processing, matching, and sometimes
fulfillment errors.
The Solution:
Jafrum implemented OzLINK as an extension to their NetSuite warehouse. OzLINK
automates the order planning and optimization automatically so that when the ware-
house staff arrives in the morning, the orders are organized and available in the
right picking categories. The categories are organized by priority orders, high dollar
orders, channel, etc. They also consolidated the pick/pack/ship process with an in-
tegrated “all in one” packing slip and ship label. The benefits achieved include:
 Increased productivity of warehouse staff by over 30%
 Visibility increase with orders that are pre-sorted and allocated; thereby en-
suring priority orders get addressed first
 Pick time and fulfillment errors cut down by the addition of the “all-in-one”
pack slip and shipping label
Jafrum International, Inc.
Warehouse Cycles Speed Up at Jafrum
with OzLINK
“Handling hundreds of orders
per day before OzLINK was
becoming way too challenging.
OzLINK is now fundamental to
supporting Jafrum’s eCommerce
growth.”
-Rumana Bai, Vice President of
Jafrum International, Inc.
OZ DEVELOPMENT, INC.
Phone: 508-366-1969
sales@ozdevelopment.com
www.ozdevelopment.com
OzLINK Customer Success Story