Supporting Sustainability through Digital Technologies

1. Supporting Sustainability
Through Digital Technologies
Josh Hoole
Circuit Rider Development Manager, Communities 2.0
Mark Smith
Public Engagement Officer, Communities 2.0

3. What we’ll cover
• SMS Poll
• Reality Check
• Technology and Sustainability
• The Online Office
• Social Media for Marketing
• Q&A
• Hands On Interactive Surgery

4. Your Organisation – Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?

5. Technology has
Two Simple Aims
1) Do things better
2) Do better things

6. Issues for Our Sector
• REDUCE COSTS AT ALL COST!
• £83bn cuts in Public Spending
• 'Big Society' increasing expectation and
role for voluntary & community action
• 'Make do & mend' culture
• Government & other providers moving
services online, e.g. Student
Loans, Universal Benefits, Charity
Commission, Big Lottery
• More efficient & cost-effective to
digitise services

7. Technology and Sustainability
• Not Green IT
• Business Sustainability
• Efficiency
• Effectiveness
• Reduced Cost

8. Why Use Technology?
• No cost or low cost
• Fast
• Saves time
• Access from anywhere
anytime
• Reach a wider audience
• Reach a more targeted
audience

9. Top Tech Tools – Communicating
Video Conferencing
• ooVoo – free online
video conferencing
• Skype – free video
chat

10. Top Tech Tools – Communicating
Video Conferencing Scenario
• 2hour Cost Time
meeting in
Skype Free Instant
Llandrindod
Wells ooVoo Free Instant
£54
3 hrsTravel
Travel 45p per mile + staff
time
hourly rate

11. Top Tech Tools – Communicating
Communicate with members / clients / donors
• Twitter –
short, targeted &
regular messages to
followers
• Facebook –
multimedia
information direct to
supporters

12. Top Tech Tools – Communicating
Communicate with members / clients / donors
Cost for
Cost for 10 Cost for
• Promoting users
10,000
users
updates
your new
campaign /
Twitter &
Free Free Free
Facebook
event
£300+
£1 + Design
Design time,
time, printing £1 - £300
Printing printing lead
lead time, for other
Flyers time,
postage, costs
postage,
envelopes
envelopes

13. Top Tech Tools – Saving
Sharing Stuff / Remote Access
• DropBox – shared &
synchronised file
storage

14. Top Tech Tools – Saving
Sharing Stuff / Remote Access
• Small office Cost 2GB Cost 50GB
server set
up DropBox Free £79 p.a.
Small
£800 + set up and £800 + set up
Business
on costs and on costs
Server

15. Top Tech Tools - Saving
Office Set Up
• Google Docs – share
and collaborate on
documents online
• Google Apps – move
your whole office
online

16. Top Tech Tools - Saving
Office Set Up
• Small office Cost for 10 users Cost for 10+
starter set
up Google Apps Free £33p.p.p.a
£850 + set up
Business £850 + set up and
and on costs +
Exchange on costs + £50 for
£5 p.p for MS
Server MS Office
Office

17. Improve Your Online Presence - Why
1. Your website is 1 in 270m
2. Communicate efficiently to and
with your service
users/members/customers online
3. Reach more people by ‘going to
where they are’
4. Drive relevant traffic to your
website
5. Increase number of
members/followers/enquiries/sales

18. Social Media in the UK

19. One Simple Aim
Mobilise the right people
to take the right action
at the right time

20. Social media for marketing

21. Plan Your Use of Online Media
1. Aligned to your business plan
2. Knowledge of your audience
3. Clear goals and measurements
4. Great stories & lightweight media
5. Integration

22. Integrate Your Efforts
Share This
and
Find Us On

23. Also think about…
• What should your online presence achieve?
• What information is most important?
• Who is your audience and where are they?
• What are competitors / similar organisations
doing?

24. Brand It All Up St David’s Penknife Club - Local Fundraisers

25. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals Metric Measurement
and a Measurement
Grow Supporters List # Newsletter subs,
• Create a Metrics RSS Subscribers
spreadsheet
Increase Blog Average #
• Gather, analyse, act comments comments/posts
– perpetual loop Visitors to stay longer Stick rate, average
on site time on site
Increase action # petition signatures

26. Any Questions?

27. www.clickconnectdiscover.org
@Communities2_0
@jho3446
@MarkSmithC20
0845 474 8282