2.  Other music magazines I have looked at are NME, Q, Kerrang! and
Empire.
 NME is published in weekly editions by Time Inc.
 Q is published monthly by the Bauer Media Group
 Kerrang! is published weekly also by the Bauer Media Group
 Empire is published monthly by Bauer (a sub-section of the Bauer
Media Group).
 NME is the longest running of these magazines as it was first
published 1952 with an estimated reach of 23,000 people each
week (this is determined by working an average of sales across 52
weeks.)

3.  MixMag reaches its audience through viable information. The
magazine publishes information which the audience can strongly
relate to. As its focus genre of drum and bass and electronic music
began in nightclubs, it often refers to clubs for nights out for older
readers.
 MixMag also appeals to younger readers through including free mix
CDs to listen to and inspire any young potential DJs. On top of this
the magazine appeals to its entire audience through keeping
readers up to date with the latest big releases and unheard music
which we can expect to be known in the coming months
 Finally MixMag reaches its audience through its photography, it uses
shots of the crowd with attractive people to draw in an audience, it
also uses action shots of DJs during sets to draw in keen music lovers
and incorporates images which involve the crowd and DJ to
convey that it is suitable for both music makers and music lovers.

4.  DJ Mag reaches to its audience through interaction. It often
appeals for readers to either write a letter or e-mail a vote for its
annual competition which lists the top 100 DJs and then publishes
the results based upon votes from the audience and leaders in the
music industry.
 DJ Mag also reaches its audience by including relevant articles to its
audience about underground, unheard of music artists in the hope
of getting them known in the industry – this therefore appeals to
people as it not only offers the chance for the unknown music talent
to become known but allows the audience to know of potential
music stars before they were famous which is a bragging right to
many.
 DJ mag also draws in an audience through its regular publications, it
is published only once a month which entices the audience to buy
the magazine so they do not miss out on an entire month of events
and big hits.

5.  MixMag during the 90’s which was the height of particular sub-
cultures of the electronic music genre reached a circulation of
70,000 copies per month which allowed it to claim to be the largest
selling music magazine at the time. Between 2011 and 2012 it is
thought that circulation is around 20,000 per issue.
 DJ Mag has had no huge peak in circulation and instead shows
consistent circulation figures relative to the audience size in the
electronic genre. However, there was an increase in circulation at a
similar time to MixMag as more and more people began fans to
electronic music – this allowing the magazine to reach a peak of
around 40,000 copies per month. Taking into account the current
climate and the option to read magazines online, it is anticipated
that through 2012 DJ Mag will have a circulation of around 20,000
per issue – the same as MixMag meaning neither magazine now
claim to be the largest selling in the genre.