PCI Media Impact is a global non-profit that uses entertainment media to inspire social change. In 2012, it operated programs in over 30 countries addressing issues like gender equality, environmental conservation, and human trafficking. The annual report outlines programs promoting women's rights in Latin America, protecting chimpanzees in Africa, and encouraging sustainable fisheries in West Africa. It also previews plans to address water and sanitation in Peru through an Entertainment-Education radio drama.

1. 2012 ANNUAL REPORT

2. Table of Contents
My Youth - My Community (Peru)
Youth Columbia Youth Edutainment Network (Colombia)
Strong Women, Strong Voices (Peru, Colombia and Bolivia)
BodyLove (USA)
My Gorilla – My Community (Nigeria and Cameroon)
My Tiger – My Community (Laos)
Outlook for 2013 and programs in development
Staff and Board
2011 – 2012 partners
Donors
Financials
Letter from the Chair, Fred M. Cohen
Letter from the Executive Director, Sean Southey
Introduction : History and Mission
Methodology
Map of our 2012 programs
Corazon de Mujer (Mexico)
Mucho Corazon (Mexico)
My Chimpanzee – My Community (Rwanda)
STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone)
Voces Nuestras/ Our Voices (Bolivia)
Not for Sale (Bolivia)
My community- My water (Peru)
My Western Chimpanzee – My Community (Sierra Leone and
Liberia)

3. Dear Colleagues and Supporters,
We are immensely proud of PCI Media
Impact. As the global leader in
Entertainment-Education for over 28
years, we recognize the importance of
developing creative programs through a
variety of traditional and new media
tools to reach communities worldwide.
Through our unique and innovative
community-based model, My Community,
NOTE FROM OUR CHAIR
we work closely with in-country partners to build local capacity
to produce their own Entertainment-Education programs. Our
long and verifiable record of meaningful and lasting social change
is a tribute to our effectiveness.
There is no greater power than creative story telling. PCI Media
Impact has many important new stories to tell. We have a highly
committed Board of Directors and an extraordinarily
hardworking and innovative Management team and staff.
With your support, we are ready for the future. Together we will
make the world a better place - one story at a time.
Yours sincerely,
Fred M. Cohen - Chair
fcohen@mediaimpact.org

4. NOTE FROM OUR EXECUTIVE DIRECTOR
Dear Friends,
At PCI Media Impact, we place the highest value on researching
community needs, developing a plan to address those needs and
monitoring our impact. Whether the most crucial change is health-
related, environmental or social, we spend weeks and months working
with local organizations that are experts on the subject and culture, as
well as working with the government, community leaders and, most
importantly, the community itself.
Just as it is paramount to empower our partners, whose support is
indispensable to the quality and sustainability of our programs, it is vital
to understand and leverage an increasing number of media platforms.
As a media organization, it is imperative that we stay relevant in this
growing field, in order to be best-positioned to
maximize our impact. PCI Media Impact works to integrate our methodology into the various social media platforms,
and we are exploring new ways to deliver our traditional Entertainment-Education products, using sports, art, music
and other entertaining mediums. Moreover, PCI Media Impact is harnessing the use of mobile phones and
integrating this medium into our community approach.
Today, our programs are active in over 30 countries on four continents. In the coming years, PCI Media Impact aims
to further expand our work, reaching new partners and new audiences with critical messages through thoughtful
programs and innovative platforms. The power of storytelling continues to drive our work and inspire enduring
change worldwide.
Warm regards,
Sean Southey - Executive Director
ssouthey@mediaimpact.org

5. PCI Media Impact, founded in 1985, is a U.S. not-for profit
organization and leader in the fields of Entertainment-Education and
Behavior Change Communications. Our mission is to build the
capacity of local partners to address critical social and
environmental challenges by inspiring behavior change through the
use of innovative and creative media. For more than 25 years, we
have advanced the well-being of vulnerable populations by
improving knowledge, shifting attitudes and changing behaviors with
regard to critical social issues, allowing millions to live healthier lives,
sustainably, and in harmony with their natural world.
PCI Media Impact empowers communities
worldwide to inspire social and
environmental change
through storytelling and creative
communications. Liberia
USA

6. PCI Media Impact creates social change
through comprehensive Communications for
Behavior Change campaigns, drawing on over
40 years of social science theory and applied
practice. We do so within a capacity-building
model through our My Community approach,
training and mentoring in-country
organizations to lead program
implementation. Media Impact programs leave
behind a lasting footprint of local capacity and
sustainability.
Entertainment-Education is the process of purposely
designing and implementing a media message to
both entertain and educate. This is done to increase
audience members’ knowledge about an
educational issue, create favorable attitudes and
influence behavior and cultural norms. Targeted
social, health and environmental issues are plot
elements in Entertainment-Education programs.

7. During 28 years of work
with partners, PCI Media
Impact has produced
more than 5,000 episodes
of 100 programs,
increasing knowledge,
changing attitudes and
facilitating behavior
change on some of the
most pressing issues of
our time. These
productions have
reached more than 1
billion people in over 40
countries.
OUR CURRENT PROGRAMS
Corazon de Mujer (Mexico)
Mucho Corazon (Mexico)
My Chimpanzee – My Community (Rwanda)
STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone
Voces Nuestras/Our Voices (Bolivia)
My Island – My Community (regional, Caribbean)
My School – My Community (NYC, St. Lucia, Mexico)
Hen Mpoano/ Our Coast (Ghana)
Not for Sale (Bolivia)
My community- My water (Peru)
My Western Chimpanzee – My Community (Sierra Leone, Liberia)
My Community: Young People Who tell Stories to Inspire Changes for
Adolescent Pregnancy Prevention (Peru)
Youth Columbia Youth Edutainment Network (Colombia)
Strong Voices, Strong Women (Peru, Colombia, Bolivia)
BodyLove (USA)
My Gorilla – My Community (Nigeria, Cameroon)
My Tiger – My Community (Laos)

8. Promoting women’s rights, supporting the
welfare of families, and improving access to
health and advocacy services in Latin America
The Mexican state of Chiapas is one of the poorest states in
Mexico and ranks near the bottom of numerous human
development indicators. To address a range of issues, PCI Media
Impact collaborated with the Chiapas (Mexico) government to
developed Corazón de Mujer (The Heart of a Woman), a 40-episode
radio drama broadcasted on 51 radio stations in Latin America.
MISSION
 Advocate new laws enabling women to own property;
 Fortify rights of women to live free of domestic abuse;
 Teach profitable and sustainable farming practices;
 Develop respect for Indigenous peoples;
 Inspire to educate children—particularly girls—more extensively.
IMPACT
21% increase in number of participants who considered it violent
when they feared the reaction of their partner;
51% of women surveyed learned the right number to call in case
of gender-based violence in Corazón de Mujer;
16% increase in number of hospitals and medical personnel able
to attend to female victims of violence;
6% increase in number of participants who trusted government
services available for mistreated women.
“Everyonecanidentifywithdifferentcharacters.Iidentified
withRositaandwasremindedofmymotherbecausesheleftmy
father.Myfatherwasadrunkandcamehome andbeather.We
hadtoleaveandstaywithneighbors.”
–FemaleFocus GroupParticipant

9. Promoting gender equality and improved health, and
encouraging financial literacy and girls’ education
Mucho Corazón tells the story of Maruch, a young indigenous woman who suffers from harassment, corruption, racial and gender discrimination and
a lack of opportunities because of her social class. She takes advantage of government programs for women and empowers other women in her
community to start their own tomato farm. Through her struggles, Maruch is confronted by several dangerous situations and falls victim of injustice
before overcoming it all.
“My Mother did not give
me any land for the
simple reason that I am a
woman. She only gave it
to my brothers because a
woman does not know
how to the work the land
and produce food while a
man does.”
(Fernanda Jimenez
Escobar, 59, Copoya)
The 36 –episode television drama was first aired on Chiapas Radio and complimented by a weekly television talk show. Additional agreements have
expanded the program’s reach to 23 stations throughout Latin America, as well as in the U.S. and Canada.

10. The Nyungwe-Kibira forest landscape in Rwanda and Burundi, is one of the
last remaining patches of high altitude forest in Africa. Rich in biodiversity,
the forest is home to an amazing 13 species of primates, including the
highly endangered chimpanzee. The flagship Nyungwe-Kibira chimpanzee
species represents the best hope for the development of ecotourism in the
region. Despite their importance, these chimpanzees are currently at risk
due to human activity from both locals and tourists.
Protecting endangers
chimpanzees from
human activity
Threats to Chimpanzees :
Incidental Poaching by
poachers’ snares,
Habitat Destruction by fires,
Disease Transmission from
tourism or inadequate waste
disposal by locals.
My Chimpanzee – My Community
To address the factors threatening the survival of
chimpanzees, Media Impact will partner with the
WCS Rwanda Country Program and local
partners to build on existing conservation efforts
and motivate long-lasting social change through
the My Chimpanzee – My Community program
in the five districts bordering Nyungwe National
Park.

11. The Sustainable and Thriving Environments for West African
Regional Development (STEWARD) program is a forest conservation
and sustainable livelihoods program implemented in Guinea, Ivory
Coast, Sierra Leone and Liberia. Some of the key partners include
the USAID and the United States Forest Service.
Major Successes
Employed a successful regional policy
harmonization assessment workshop;
Training and capacity building of government
and local community partners in natural resource
management best practices;
 Communications outreach and environmental
education theater production by the Wild
Chimpanzee Foundation;
Establishment of the transboundary Gola
Rainforest National Park through a grant to the
Royal Society for the Protection of Birds.
Forest Conservation in
West Africa
PCI Media Impact’s communication program:
 Creates and mobilizes local and transboundary coalitions
 Builds capacity to address biodiversity conservation and
climate change adaptation issues;
 Promotes knowledge, attitude and behavior change through
a 52 episode (two seasons of 26 episodes) regionally produced
Entertainment-Education Serial Radio Drama
 Promotes interactive engagement with local populations
through Interactive Radio Shows
 Mobilizes local communities to action through 6 Community
Mobilization Campaigns

12. Participating countries:
Anguilla
Antigua and Barbuda
The Bahamas
Barbados
Belize
The British Virgin Islands
Dominica
Grenada
Jamaica
Montserrat
Saint Kitts and Nevis
Saint Lucia
St. Maarten
Saint Vincent and the
Grenadines
Trinidad & Tobago
Raising awareness on and supporting public
engagement for climate change, biodiversity and
environmental conservation
The Callaloo serial radio drama is a component of
a PCI Media Impact’s larger My Island—My
Community communications program. As a
strategic Communications for Behavior Change
program, this program uses Callaloo as well as
radio call-in shows and community mobilization
campaigns to build knowledge, shift attitudes and
change behaviors of their audience members
around critical issues the Caribbean is facing.
“My Island—MyCommunitycomes
at an opportune time, when pride of
country needs to be enhanced. The
program is a rallying cry for the
inhabitants to defend their island
with all they have got.”
–Anita James, Ministry of
Agriculture,Government of St. Lucia
Increasing resilience to climate change in coastal
communities by promoting natural solutions
Conserving biodiversity by improving solid waste
management practices
Reducing HIV infection rates (particularly among
youths) while increasing good practices relating to
sexual and reproductive health
Target issues:

13. Empowering Students In
New York City Public
Schools
My School-
My Community
Promoting:
youth civic engagement
community engagement in school
youth voices in school processes
Increasing:
positive dialogue and actions related to
issues that interfere with learning
teaching 21st century technical capacities
“This program helps to
tackle some of the hard
issues in the school like
bullying, helping students to
not feel alone in dealing with
those issues and influencing
others to try to stay
positive, not negative.” - An
Eagle Academy Bronx 10th
grade student.
Issues students
chose to address in
their campaigns:

14. Changing Attitudes and Behaviors of
Coastal Communities Towards
Sustainable Fisheries and Ecosystem
The Hɛn Mpoano/Our Coast program aims to increase knowledge, and
change attitudes and behaviors of coastal communities towards sustainable
fisheries and ecosystem management practices to support a more viable and
sustainable future for the Western Africa. Media Impact’s main role has been
to mentor and build the capacity of the communication team and local partners
in the production of the E-E program.
Prioritized at the community level were identified as:
1. Sustainable fishery: Understand the consequences of illegal fishing
practices, plan for the future and voluntarily comply with fisheries
regulations;
2. Responses to climate change vulnerability: Understand vulnerability to
climate change and adopt preventive measures such as stopping erosion;
3. Protection of Wetlands and Coastal Biodiversity: Understand the
importance of mangroves and wetlands, and protect them;
4. Need for Integrated Management Under a Nested Systems of
Governance: Understand role in governance and participate in the district
subcommittees.
5. Population, Health , Environment (PHE):
a) Community members understand the benefits of family planning and
access products and services to reduce the number of children they have,
b) Parents understand the benefits of – and provide a protein/vitamin diet
to their children.
Biribireba is only one part of a larger
sustainable development program,
Hɛn Mpoano (Our Coast).
In Ghana a survey showed that
91.5%of the population gets their
mosttrusted from the radio,
88.1%from television and
32.2%from Newspaper

15. La Caldera/Not for Sale aims to use communication as an
education tool that persuades people to see human
trafficking as a crime punishable by law, convinces people
of the gravity of its consequences, and proves that anyone
can be a victim. By addressing issues related to human
trafficking, such as exploitation of humans for labor,
commercial sexual violence, and cultural practices like
“Padrinazgo”, the intervention communities will be more
aware of these practices and will work to prevent them.
The 21-episode radio drama
serves as a platform for
dialogue based around issues
such as sexual commercial
exploitation, exploitation of
labor, and the cultural practice
of “Padrinazgo”. The target
audience is children, teenagers
and youth from lower middle
class families.
Using communications to educate about
human trafficking, exploitation of humans
for labor, commercial sexual violence
Storyline:
La Caldera is a small border town where many different paths, realities,
people, languages and colors have become intertwined as they experience
tender, raw, and violent moments each and every day. Some of the main
characters Canela, Simon, and Senor X all have a tragic experience in
common: They have been forced into one of the most horrific, large-
scale human trafficking crime
circles at different times in their
lives. Will this young boy,
teenager, and adult man succeed in
escaping their abusers of the past
and present? Or will they
continue living in a life or death
situation? Will they learn how to
watch out for themselves?

16. Dealing with sanitation, hygiene
and water management in Peru
PCI Media Impact, the United States Agency for
International Development (USAID), and a number of
national and regional partners came together to launch My
Community, My Water: The Story of Our Water, which aims
to motivate social change in the areas of
Water and Sanitation Resource Management
Hygiene
Gender roles in Water and Sanitation Issues
Environmental Issues/Climate Change.
24% of Peruvian
households (60% in
rural areas) do not
have access to safe
water and sanitation
Other Program Objectives
• Build a community of coalitions and well-
informed constituencies that understand and
support water and sanitation activities
• Positively change community knowledge,
attitudes and behaviors related to safe water
consumption, sanitation and hygiene.
My Community –
My Water:
The Story of
Our Water
The 6 month, 90-episode, national
Entertainment-Education radio drama’s
target audience: is the population in
marginal urban and rural areas in the
coast, highlands and jungle of Peru
(Lima Norte, Piura, Cusco and Iquitos).

17. Encouraging desired attitudes and behaviors
that will reduce threats to chimpanzee
populations in Liberia and Sierra Leone
My Western
Chimpanzee -
My Communit y
Working in Sierra Leone and Liberia, an Entertainment-Education
radio serial drama was created under the My Western
Chimpanzee – My Community program. Weaving together
relevant information on this species with a compelling story
modeling desired attitudes and behaviors the program aims to
reduce threats to Western Chimpanzees and their environment.
This means reducing the hunting and killing of chimpanzees and
the destruction of their forest habitat. Ultimately, the goal is to
stop the decline in chimpanzee numbers and contribute to the
conditions necessary for a population recovery.
“Thecase for chimpanzeeconservation is
basedon botheconomicself-interestas well
as an ethicalperspectiveon sharingthis
worldwith a speciesthatis our closest
relative.Withthis program, we hopeto
empowerpeoplein SierraLeoneand Liberia
to first imaginea futureof co-existencewith
chimpanzeesand then to support
conservationeffortswhichbenefitboththeir
own communitiesand the chimpanzees.”
– Dr. William Banham, Program Director
The program will create a 16 to 24
episode radio serial drama with local
language translations/adaptations as
well as two radio magazines. Two
community action campaigns will also
be held. The audience will include the
communities living near chimpanzee
and government agencies responsible
for chimpanzee and forest conservation.
It is estimated that at
least 25,000
chimpanzees have
disappeared in the
affected region during
the last 60 years.

18. Young People Who tell Stories to Inspire Changes
for Adolescent Pregnancy Prevention in Peru
Primary audience
59,000 adolescents and young people
Secondary audience
450,000 fathers, mothers, teachers, and adults
Objectives
Promote positive changes in knowledge,
perceptions and attitudes of adolescents and the
general population to promote the prevention of
teenage pregnancy and respect for the sexual and
reproductive rights of adolescents.
Impacts:
o 32% more students had heard of ESI, an initiative
for Integral Sexual Education
o 89% more knew of the regional project in favor of
safe environments provided by reproductive health
services for teens
o 121% more were aware of the safe environment
provided by the sexual and reproductive health
services at their local hospital

19. Strong Women,
Strong Voices
Addressing gender discrimination
and domestic violence
PCI Media Impact and a number of local partners in Bolivia,
Colombia, and Peru produced a 24-episode radio drama and
radio discussion guides designed to empower women, tackle
cultural norms that promote ending violence against women
and provide access to women-friendly services. Each series is
inspired by its cultural context (Aymara, Quechua, Afro-
Colombian) and using local languages and dialects.
The dramas are the foundation of a regional knowledge-
sharing network for organizations to share their experiences
and seeks to empower NGOs and grassroots organizations to
strengthen their capacity to use communications to influence
and mobilize public opinion, change policy and promote
access to health services.

20. Promoting Healthy Behavior, Fostering a Healthy
Living Environment and Increasing Quality of Life
PCI Media Impact partners with other organizations to target
populations in the southern states of the U.S. The TV dramas
Body Love, Camberwell and its Spanish equivalent Promesas y
Traiciones address some of the most pressing health issues in the
United States. These include heart disease, cancer, stroke, and
diabetes, all caused by major risk factors of obesity and unhealthy
lifestyle choices. The dramas were created to promote healthier
lifestyle choices and improved health-seeking behavior.
Of Alabama’s residents:
13.2% are diagnosed with diabetes
70% are obese or overweight
22% are cigarette smokers
Compared to the national average, Alabama has:
• a lower per capita income;
• a lower percentage of residents with a higher
education;
• more people living below the poverty level.
All these factors are negatively correlated to the health
status, and accessto prevention and health care.
Set in a fictitious beauty salon, the 80-episode radio drama,
BodyLove promotes healthy behaviors such as disease
management, health screening, exercising, and healthy eating. In
the soap opera setting, health issues are interwoven with the
personal stories of the characters. The main target audience are
African-American women over the age of 35 living in Alabama.

21. In partnership with The Wildlife Conservation Society
(WCS) and other organizations, PCI Media Impact
launched My Gorilla – My Community. The program’s
goal is to reshape behaviors in communities within
and adjacent to the habitat of the critically
endangered Cross River gorilla along the southern
section of the Nigeria-Cameroon border.
The show will reach up to 2 million people, 150,000 of whom
live in close proximity to gorilla habitat. The coalition broadcast
partners will hold radio call-in shows following every broadcast,
providing listeners a forum to share opinions and lessons
learned. Through training and mentorship, we are equipping the
communities adjacent to Cross River gorilla habitat with the
tools to use social marketing approaches to educate, shape
attitudes, and empower communities to be their own catalysts
for sustainable behavior change.
Fighting against activities such as
illegal hunting and deforestation
and encouraging new opportunities
for sustainable livelihoods
My Gorilla – My Community
The Cross River gorilla is:
most endangered African ape
one of the world’s most
endangered primate species
 their number is estimated
at fewer than 200
Hunting and habitat loss are
their biggest barriers to survival.

22. Nam Et-Phou Louey National Protected Area (NEPL
NPA) in Laos is home to the most viable population of
tigers in all of Indochina. This protected area represents
one of the few remaining areas in Laos large enough to
serve as a breeding sanctuary for tigers, but increased
human activity, especially poaching and hunting,
endangers the future of this sanctuary.
To address the behaviors threatening Indochinese tiger survival, PCI Media Impact has partnered with the Wildlife
Conservation Society (WCS) and surrounding communities to launch a Communications for Change campaign. The aim is
to support the conservation of Indochinese tigers and reduce the human-caused threats to their survival. My Tiger-My
Community aims to raise awareness about existing conservation efforts and motivate lasting social change by using a
multi-faceted communication approach that builds on Social Marketing and Entertainment-Education (E-E).
Working to protect Indochinese tigers from human
activity and unsustainable agriculture practices
My Tiger – My Community
The program includes:
a local coalition to address tiger and habitat conservation issues;
a locally produced, E-E Serial Radio Drama to promotes knowledge and behavior change;
complementary Interactive Radio Magazine/Call-In Shows to support each episode;
Community Mobilization Campaigns to mobilize local communities.
Target audiences:
 hunters and traders
 farmers and community
members
government officials

23. ◊ Sean Southey - Executive Director
◊ Javier Ampuero - Regional Manager, Latin America
◊ Johnny Anaya - Program Manager, Our Voices, Bolivia
◊ Della Ashby - Program Assistant
◊ Christine Bailey – Program Manager
◊ Katie Bartels - Program Officer
◊ Tyrone Buckmire - Program Officer, Caribbean
◊ Darius Barolle, E-E Coordinator, STEWARD
Brenda Campos - Programs Director
 Alex Cottin – Partnerships Director
 Cathleen Cybèle - Communications Manager, STEWARD
 Durdona Djalilova - Office Manager
 Brooke Gassel - Program Officer
 Alleyne Regis - Regional Manager, Caribbean
 Jessica Robbins - Islands Communications Manager
 Anthony M. Scala - Chief Financial Officer
 Sylvia Torres - Programs Manager
 Abby Wood – Communications Officer
 Marco Rodriguez - Communications Officer
 Zainab Akikumi- Director of Communications, STEWARD

24. Board of directors
◙ Fred Cohen (Chair)
◙ Rita Fredricks Salzman (Vice Chair)
◙Alec Watson (Treasurer)
◙Lynne Yeannakis Ed. D (Secretary)
◙Michele Lee Clarke-Ceres
◙ Alan Court
◙Louise Kantrow, Ph. D
◙ Connie Kohler, Ph. D
◙ Noble Kumawu, MSc.
◙Pamela Newman, Ph. D
◙ Arvind Singhal, Ph. D
◙ Sally Timpson
◙ Richard Willard

25. CPF U.S. Department of State
Flora and Fauna International
United Nations Framework Convention on
Climate Change
IUCN United Nations Office for Project Services
Media For Health United Natons Development Fund
Open Society Institute Urban Assembly
Options/KFW German Bank USAID
Stiching to Promote Women's World Banking US Forrest Service
The Nature Conservancy US Fish and Wildlife Service
Partners

26. PCI Media Impact is extremely grateful to all partners and donors
Sally A. Anson. Kenji Kitatani, Ph. D
Alexandre J. Cottin Lindsey Walhstrom
Alan Court Louise Kantrow, Ph. D
Alexander F. Watson Lynne Yeannakis, Ph. D
Anne R. Steele Ralph and Marjorie K. Koldinger
Anonymous Mark Thiel
Anthony M. Scala Nelson and Susan Helm
Arntz Family Foundation Noble Kumawu, MSc
Arvind Singhal Rita Fredricks Salzman
B. T. Rocca, Jr. Foundation Roger Burnell
Bryan Cave, LLP Sally Timpson
Bushrod H.Campbell & Adah F. Hall Charity Fund Sea Change Capital Partners
Jeffrey and Carolyn Salzman Sean Southey and Nameesha Brown
Connie Kohler, Ph. D Serving the Spirit Foundation
Conservation Research Foundation Sustainametrix, LLC
James and Deborah Stein Sharpe Sylvia C. Torres
Edith McBean The Clayton Fund
Elizabeth R. Steele Jonathan Bulkeley
Fred M. Cohen The Moses Feldman Family Foundation
Fred M. Hoblit The New-Land Foundation, Inc.
George W. Krumme The Price Foundation
James E. Robison Foundation The Ruth N. Barber CLAT
Jane B. Schildge The Shenandoah Foundation
Jerry and Diane Cunningham The Trull Foundation
Joel F. Jensen Theodore W. Henning
John E. Edison Tyrone Buckmire
John H. Sutter W.K. Kellogg Foundation
John P. McBride Weeden Foundation
K. C. Murdock William W. Hildreth
Katie Bartels Willis Calkins

27. 2012 2011
ASSETS
Cash and cash equivalents $ 154,455 $ 208,748
Contributions receivable 160,465 31,289
Prepaid expenses and other assets 43,184 41,927
Investments 692,308 1,349,155
Beneficial interest in charitable remainder trust 13,000 14,833
Leasehold improvements and equipment, net 36,827 36,550
Total assets $ 1,100,239 $ 1,682,502
LIABILITIES AND NET ASSETS
Liabilities
Accounts payable and accrued expenses $ 47,818 $ 63,280
Advances payable 116,470 159,326
Capital lease obligations 7,585 12,867
Annuities payable 45,737 48,641
Total liabilities 217,610 284,114
Net assets
Unrestricted
Operating 23,168 54,208
Board designated 675,333 1,322,648
698,501 1,376,856
Temporarily restricted 184,128 21,532
Total net assets 882,629 1,398,388
$ 1,100,239 $ 1,682,502
PCI Media Impact, Inc.
Statement of Financial Position > 12.31.12

28. PCI Media Impact, Inc.
Statement of Activities and Changes in Net Assets > 12.31.12
2012 2011
OPERATING REVENUE AND SUPPORT Unrestricted
Temporarily
Restricted Total Total
Contributions and grants $ 1,108,970
$
763,090
$
1,872,060
$
1,398,927
Investment return (loss), net 10,360 0 10,360 (1,723)
Other income 61,883 0 61,883 61,439
1,181,203 763,090 1,944,303 1,458,643
Net assets released from restrictions 600,494 (600,494) 0 0
Total operating revenue 1,781,707 162,596 1,944,303 1,458,643
EXPENSES
Program services 1,977,839 0 1,977,839 1,486,434
Administration 223,036 0 223,036 237,167
Fundraising 254,330 0 254,330 209,246
Total expenses 2,455,205 0 2,455,205 1,932,847
Excess of Operating Revenue and Support Over
Expenses (673,498) 162,596 (510,902) (474,204)
NON-OPERATING ACTIVITIES
Bequests 1,092 0 1,092 38,130
Changes in the value of split-interest agreements (5,949) 0 (5,949) (4,350)
Total Non-operating Activities (4,857) 0 (4,857) 33,780
Change in net assets (678,355) 162,596 (515,759) (440,424)
NET ASSETS
Beginning of year 1,376,856 21,532 1,398,388 1,838,812
End of the year $ 698,501
$
184,128
$
882,629
$
1,398,388
PCI Media Impact, Inc. is an independent, non-profit organization with tax exempt status under Section 501(c)(3) of the Internal Revenue
Code. A copy of the complete audited financial statements represented here and/or a copy of the IRS form 990 may be obtained by writing
to PCI-Media Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York 10017-3521 or to the Office of the Attorney General,
New York State Department of Law, Charities Bureau, 120 Broadway, NY 10271.