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SCREEN FIENDS

From the moment we wake up until we’re back in bed, we are deep in our
smartphones and tablets, watching TV or staring at our computers.
Have you ever wondered how much time you spend a day looking at a screen? Well,
wonder no more. Here’s a breakdown of the hours we spend each day glued to our devices.

AVERAGE NUMBER OF HOURS SPENT EACH DAY PER DEVICE
SMARTPHONE/
TABLET

LAPTOP/DESKTOP
6

TV’S BIGGEST COMPETITOR
TV

OTHER

NUMBER OF HOURS

5

NEARLY 85% of people who own

4

streaming players also subscribe to cable
or satellite services.

3

Digital media surpassed TV as the most
consumed type of media by 23%.

2
1

51% of people in the United States watch a

0
2010

2011

2012

WHAT ARE WE DOING ONLINE?
Social Networks
Email
Online Video
Search
Online Games
Blogs
Online Radio
Online Newspaper
Online Magazines

2013

streaming video at least once a week.

MEDIA MILESTONE
20%
18%
13%
12%
9%
4%
3%
3%
2%

50%

Almost 50% of device screen
time is spent on
entertainment; watching TV,
listening to music, playing
games or reading books.

Traditional TV viewing increased just over
1% in the last year, while streaming video
grew by 54%.

W

hether it’s a TV, computer or mobile device, research
shows that the average person is spending over 12
hours a day in front of a screen.

Sources: eMarketer | The Huffington Post | Marketing Pilgrim | Gartner
The Convergence | Business Standard
PGi.com

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Screen Time Infographic: Are we addicted to technology?

  • 1. SCREEN FIENDS From the moment we wake up until we’re back in bed, we are deep in our smartphones and tablets, watching TV or staring at our computers. Have you ever wondered how much time you spend a day looking at a screen? Well, wonder no more. Here’s a breakdown of the hours we spend each day glued to our devices. AVERAGE NUMBER OF HOURS SPENT EACH DAY PER DEVICE SMARTPHONE/ TABLET LAPTOP/DESKTOP 6 TV’S BIGGEST COMPETITOR TV OTHER NUMBER OF HOURS 5 NEARLY 85% of people who own 4 streaming players also subscribe to cable or satellite services. 3 Digital media surpassed TV as the most consumed type of media by 23%. 2 1 51% of people in the United States watch a 0 2010 2011 2012 WHAT ARE WE DOING ONLINE? Social Networks Email Online Video Search Online Games Blogs Online Radio Online Newspaper Online Magazines 2013 streaming video at least once a week. MEDIA MILESTONE 20% 18% 13% 12% 9% 4% 3% 3% 2% 50% Almost 50% of device screen time is spent on entertainment; watching TV, listening to music, playing games or reading books. Traditional TV viewing increased just over 1% in the last year, while streaming video grew by 54%. W hether it’s a TV, computer or mobile device, research shows that the average person is spending over 12 hours a day in front of a screen. Sources: eMarketer | The Huffington Post | Marketing Pilgrim | Gartner The Convergence | Business Standard PGi.com