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To determine the most attractive segment of the market for Americatel’s dial-around services, the team recommends segmenting the US Hispanic market for long distance services. There are infinite potential methods for segmenting the market. Wharton-UAI selected four which seemed to have the most potential for analysis and which seemed most-able to be analyzed. Going forward, Americatel may wish to expand the number of characteristics by which the customer base is segmented. To a large degree, the ability to do so will depend on the amount of customer data that the company has available.