2. Areas of Focus
• Mobile handsets
• Tablets
• Wearables
• Automotive
• Connected city
• Mobile payments
3. Announcements
Mobile handsets
• Nokia releases 3 new Android handsets
• Mozilla launch $25 smartphone
• Sony release Xperia Z2
• Samsung unveil Samsung 5S
• HTC launch desire 816
Tablets
• LG launch Pro2 phablet
• Sony release Xperia Z2 tablet
Wearable technology
• Samsung unveil „Gear fit‟
• Sony release Lifelogger Smartband
• Fujitsu launch smartglove
• Huawei launch Talkband B1
Other
• Oral B launch connected toothbrush
• Eyesight promote gesture controls
4. Top Keynotes
Mark Zuckerberg:
CEO Facebook
“WhatsApp is a great company and a great fit for
us. It is the most engaging mobile application that
has ever existed and is a great fit for us, and one
that‟s well worth its price”
Jan Koum:
CEO WhatsApp
Jan announced WhatsApp are moving into voice
and will have a voice product available by Q2.
Jan also commented that post acquisition business
will continue as usual, still no marketing on the
WhatsApp platform.
6. Galaxy S5
• Better design, better user experience
• Fingerprint Scanner
• Heart rate monitor
• Adaptive display
• Dust & Water resistant
• Release date : April 2014
7. Xperia Z2
• Great all round media device
• Good for sound, camera, music
• Full HD 5.2-inch display
• Waterproof up to 1 metre
• Larger screen size 5.2 inches
• 2GB of RAM
• Release date : April 2014
8. X, X+, XL
• Entry level smartphone
• First Nokia device to run Android
• Targeted at emerging markets
• 512MB of RAM
• Approximate cost £75
9. Desire 816
• Colourful, well designed,
mid-rangesmartphone
• 5.5 inch 720p screen
• 4G ready
• BoomSound speakers
• Nano SIM
• 1.5GB of RAM
10. Yotaphone
• The perfect smartphone and e-reader
in one device
• Built to be great for reading content,
easy to see notices, emails and tweets
• Always on paper display
• Dual screen
(1 x black and white & 1 x colour)
• Integrated social connectivity
11. G Flex
• The worlds first flexible and curved
smartphone
• G-Flex‟s curved screen fills your field of
vision to deliver a more immersive
experience
• 13 megapixel high performance
camera
• Runs Android Jelly Bean
12. Mozilla Firefox
OS Smartphone
• $25 entry level smartphone, a truly
remarkable achievement
• Aimed at emerging markets
• Device allows you to take pictures,
browse the web, email, and play
music
14. Xperia Z2
• World‟s slimmest and lightest
waterproof tablet
• Contains Sony‟s Front Surround audio
technology
• Full HD 10.1-inch tablet
• 3D Graphical capabilities
• Release date: March 2014
15. G Pro 2
• New phablet device (cross between
phone and tablet device)
• Dual screen mode (two apps open on
screen at same time
• 5.9-inch full HD display
• Running Android KitKat 4.4
• 3GB of RAM
• 16/32GB of internal storage
19. Galaxy Gear 2
Neo
• 1.63-inch Super AMOLED screen
• Weight: 55 grams
• Tizen OS (Samsung‟s own operating
system)
• In-built Fleksy keyboard
• 2MP camera located in the watch
face
20. Gear Fit
• Designed to track your health and
fitness through slim, lightweight
wristband
• SmartWatch coupled with fitness
tracking sensors
• World‟s first curved Super AMOLED
wearable device
• 1.84-inch touch screen
• Tizen OS
(Samsung‟s own operating system)
21. SmartWatch 2
• World‟s first Android compatible
SmartWatch with one touch NFC
• 1.6 inch touchscreen display
• Water resistant, sun-light readable
display
• Screen resolution of 220 x 176 pixels
22. Lifelogger
Smartband
• Activity tracker with no screen, but
instead synchs to Sony smart devices
• Integrated camera that takes photos
every few seconds
• Activity tracked and synchronised with
Lifelog Android App
24. Focus 2014
• Ford‟s most advanced Focus yet,
launching with Synch 2, an 8 inch high
resolution touch screen
• Hands free parking
• Two in-built voice activated apps,
Parkopedia (lets people search for
parking spaces) and Aupeo (lets
people browse the radio) : both voice
activates
• Collects data (2.5million data points
every second) via sensors and avoids
obstacles in the road
• Other driver aids include Blind Spot
Information System (BLIS) & Active City
Stop: helps avoid imminent collisions
with pedestrians, bikers and cars in
urban environments
25. Connected
drive
• Concept is to deliver real-time
personalised driver services - weather
forecast, finding a top rated
restaurant or a local speed limit,… -
that will enhance in-vehicle
experience
• BMW‟s ConnectedDrive system
“securely and anonymously” matches
offers and promotions with driver
preferences
27. Connected
home
AT&T Digital Life
• Showcased mobile‟s ability to control
various in-home technologies
• Remote home security : lights, locks,
smoke and water detection all
operated via smartphone
• Connected entertainment systems –
speakers, Internet radio, kids alarm
clocks and teddy bears all operated
via smartphone
28. Electric
Toothbrush
• One of the most talked about
MWC2014 exhibits
• Bluetooth 4.0 connectivity and
companion app built into Oral B
toothbrush
• Features include Stopwatch, Pressure
sensor, social connectivity
• Price: 250€
• Global roll out: June 2014
29. Connected
clothing
• Concept is to use in-built sensors to
monitor physical activity
• Smart Sensing fabric woven with
micro-sensors that transmit data to
companion app
• Read Body heat, respiration rate,
heart rate, and motion through
location via GPS
• Health monitoring capabilities
31. Barclaycard
Anywhere
• Provide smaller merchants with ability
to take mobile payments easily
• Merchant uses an app that is synched
to card-reader to take payment
• Secure pin entry device which
attaches to a Smartphone or tablet
and interacts with Barclaycard
payment application using 3G or Wifi
• Customers receive their receipt by e-
mail or text
32. MasterPass
• Allows consumers make payments
with a single tap
• Masterpass stores payment
information onto smart devices
• Application based facility that takes
payment for physical objects
• Supports payment via NFC, QR Codes
and specific payment tags
• Beginning retailer integration process
33. BLE payment
technology
• Provides retailers with the ability to
push a promotion to a consumer
based on their in-store real-time
location
• Promotion is broadcast via in-store
beacons
• When a customer comes within
beacon range, a consumers device
receives the promotion
• Allows Integration of voucher delivery
and usage with CRM loyalty schemes
34. Implications for marketers
• Mobile is fast becoming core to everything we do
• Smartphone manufacturers are focusing in two areas :
– Reducing device ownership costs: Aimed at emerging markets
– Increasing sophistication and functionality of high end devices
• Connectivity moving past the smartphone to all manner of objects both in
terms of wearable technology and objects within the home
– Businesses are using connectivity to innovate and launch new types
of consumer products
• Mobile payments are transforming the way that consumers pay for products –
the checkout will be a thing of the past
• All connected products are delivering a wealth of consumer data that is
allowing marketers to have a much more detailed understanding of
their consumers