www.CommandID.com

2. Highly creative designer specializing in print design. Strong
in execution with identity, branding, advertising, events,
custom publishing, online initiatives, and all types of marketing
collateral. Creative problem solver, able to work within a team
or independently, gets the big picture along with the details.
Possesses a solid understanding of the design process, from
initial conception to final delivery. Able to assess client needs
and implement effective solutions.
Strengths consist of creativity, problem solving and the ability to
motivate and inspire client confidence. Strong typography skills,
layout and color sensibilities. Excellent verbal, written and listening
skills. Ability to set priorities based upon the needs of the client to
ensure consistency and completion of projects.
http://commandid.com
CREATING
EFFECTIVE
DESIGN
SOLUTIONS.
Identity + Brand Design by PJ Moore

3. EXPERIENCE
Owner | COMMAND Identity + Brand Design | March 2007 – Present
COMMAND creates effective design solutions to help clients solve business problems. Brands,
logos, brochures, collateral systems, ad campaigns, websites, exhibits — all kinds of printed &
digital needs for all kinds of clients. All of them share at least two traits: They understand how
design and strategy can help them achieve their marketplace objectives, and they’re highly
motivated to innovate and succeed.
CLIENTS SERVED: ADTECH Systems, Andera, Aviators Outlet, BikeWorks, CalendarWiz, Creative
Conners, Figmints, Full Circle Fund, FUTURE M, GenZe, GetSmart Health, GTECH, HASBRO, IMMEDIA
Semicunductor, Kurzweil, LaSalle Bakery, MITX, MoonWorks, Medical Weight Loss Centers, ProtiChoice,
Renewal by Andersen, Risk Dynamics, SetPoint Health, Staples, Tribal Vision and XyloWatt.
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Creative Director | Delin Design Inc. | March 2007 – March 2010
Responsible for conceptualizing, art direction and management of all design deliverables,
design, photography and illustration direction, print/vendor coordination and proofing.
Experience in brand development and management, corporate identity, B2B and B2C
advertising, corporate business collateral, integrated marketing campaigns, project
management, web site design, signage, media planning, copywriting, supervision and
management of design resources.
CLIENTS SERVED: Airvana, Boy Scouts of America, Coviant, DPEC, Expand, kx, LightStorm,
Netezza (IBM), Sentito, Terevela and VeriVue.
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Art Director | Dorel Juvenile Group | June 2004 – March 2007
For over 25 years, Dorel Juvenile Group has been dedicated to helping provide a safer world
for children. As an Art Director within the in-house creative group, I created packaging and
marketing collateral for a diverse portfolio of powerful brands and innovative products. Each
brand encompassed industry leading market items - from car seats to strollers, high chairs to
play yards, monitors and child proofing products.
BRANDS + LICENSES: Cosco, Eddie Bauer, Disney, MaxiCosi, Quinny and Safety 1st
.
EDUCATION
Rhode Island College | Providence RI
BFA: Graphic Design + Photography
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RECOMMENDATIONS
Andrew W. Mullen | Sr. VP Global Sales & Marketing at Talon Storage Solutions
PJ is one of those rare talents that comes along every so often and are fortunate to have
on your staff. His artistic design creativity, and his ability to understand the direction of the
companies goals for marketing and sales milestones is unparalleled. PJ brought Flipp Sports
from concept to design to finished product for all of the companies product lines for all
Major License Sports leagues, in addition, created unique promotional product designs for
Kraft Foods, Reebok, Franklin Sports, Wilson and Mercedes Benz. I highly recommend PJ as
a design leader.
Glenn Giese | Photo Studio Director at Dorel Juvenile Group
PJ has a great sense of composition and can make just about any concept a reality without
compromising aesthetics. His typography skills are second to none, which is rare these days.
Logo design to complete branding. Packaging to corporate identity. You name it, and he’ll
handle it with professionalism.
I’ve had the privilege to work with PJ on many projects as a freelancer and as a coworker.
We’ve collaborated on many design projects together with great success. Most of my working
experience with him has been providing photography for his client work. He knows what
he wants and works with me to get there. PJ also knows when to let the partner do their thing
and direct as such.
He can work alone or on a team to create good solid design. Good communication making
positive results, is something that he values. PJ has a sense of humor that can make any tough
project that much easier to get through. I think those that have worked with him in the past
would have to agree that he’s always looking to take any project to the next level.
Eric Jandorf | Product Development Leader at TOMY International
PJ is a very creative! PJ supports and defends his ideas at the same time he understands how
to work well in a cross functional team, keeping the business goals in mind. I would welcome
the opportunity to work with PJ again.

4. GETTING NOTICED
Nothing is more important than the core identity, sub-brand logos and
messaging as they are the leading voice and most visible advocate in a
company’s charge toward success.IDENTITY

6. AM
WRNZWRNZ
UNFILTERED
ONLINE RADIO

7. KEEPING IT FRESH
Your brand shouldn’t rest on last year’s ideas. A constant creative infusion of
mindful design, thoughtful messaging and winning communications tactics
should always be in play. You have to keep innovating to remain in the game.BRANDING

8. NETEZZA CORPORATION
IDENTITY + BRANDING + WEB + PRINT COLLATERAL
I created a standout brand and identity system reflecting the
unique surf inspired spirit for the TwinFin data warehouse/
analytic product launch. Netezza’s large scale identity
package included identity, branding, web and print.

10. DPEC PARTNERS
IDENTITY + BRANDING + PRINT COLLATERAL
DPEC Partners needed a brand identity that reflected its
unique investment ventures in biotechnology research, real
estate investing in Argentina including a luxury boutique
hotel, a wine & golf resort, and a real estate development
featuring vineyard living, golf, tennis and polo.

11. MITX
IDENTITY + BRANDING + PRINT COLLATERAL
The MITX Awards is the largest and most prestigious
awards competition in the country for interactive and
web innovations and celebrates the best creative and
technological accomplishments emerging from New
England. Last year, over 1,000 digital marketing, media and
technology professionals came out to see the best work
being done in New England.

12. NEI
IDENTITY + WEB + PRINT COLLATERAL
With the merger of two industry leaders came the
expectation of great design that satisfied the needs
of both companies.

13. CREATIVE CONNERS
BRANDING + DIRECT MARKETING
Creative Conners provides automation solutions and equipment
rentals for corporate events and theatres nationwide. Whether
you’re a small, seasonal operation or a local playhouse, Creative
Conners knows how to bring ideas to life.

14. HKD SNOWMAKERS
IDENTITY + BRANDING + WEB + PRINT
Using visual cues from the ski and snowboard industries,
I presented HKD Snowmakers with a youthful snow
culture brand, conveying a B2C look within a B2B space to
announce the roll-out of a new snowmaking technology.

15. TRIBAL VISION
ENVIRONMENTAL + BRANDING
Tribal Vision’s mission is to help small-to-midsize
organizations market smarter in today’s crowded arenas.
By combining intelligent strategy with tactical execution
– in a flexible, cost-effective and results-driven manner.

16. GTECH
BRANDING + WEB + PRINT COLLATERAL
GTECH is a leading commercial operator and provider of
technology in regulated worldwide gamingmarkets. GTECH
delivers best-in-class products and services, with a commitment
to the highest levels of integrity, responsibility and shareholder
value creation.

17. XYLOWATT
WEB + BRANDING + PRINT COLLATERAL
Xylowatt is a company that transforms waste to energy
and clean gas by recycling hazardous materials through its
gasification systems and technology.

18. PJ Moore
23 Joanna Dr.
Attleboro MA 02703
508.838.1575
pj@CommandID.com
http://CommandID.com
www.linkedin.com/pub/pj-moore/6/49/aa6/
THANK YOU