http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Networking - Working the room 2. Agenda 3. Firstly 4. 10 Golden Rules 5. New perspective 6. Familiarity exercise 7. Spinning test 8. Are you sure of what you see 9. Events 10. Who you are vs what you say 11. What makes up communication 12. Strangers 13. Openers 14. How much you know vs how much your care 15. Obscurity 16. Seeing whats different 17. Desire/permission 18. Self interest 19. Connection 20. Stump the strategist 21. Exercise 22. Thanks.

1. Future Net
Networking - Working the room
8 December 2011

2. AGENDA
Networking - The 10 golden rules
Exercise on networking
Stump the Strategist session. Your chewiest
marketing challenge solved live in 9 minutes.
Link to me on LinkedIn
(Ashton Bishop) and you
can download this
presentation

3. Firstly
Julia is watching you so you
better make the most of tonight

4. That we’ve
all broken

5. 1. We all need a new perspective
The rate of change of the rate of change is changing
faster than ever before

6. Familiarity Exercise
Paris Bird
in the in the
the Spring the Hand
xx xxx

7. Which way is she spinning?

8. Are you sure of what you see?
Things aren’t
always as they
seem!

9. 2. The event starts way before the event
your objective | your attitude | your research | your look

10. 3. Who you are being is more important
than what you say

11. What makes up communication?
Non-verbal 55%
Vocal 38%
Words 7%
*Mehrabian, 1971

12. 4. A stranger is just a friend that you
haven’t met yet
It’s not networking unless you meet new people

13. 5. There are only a few openers
• Something about them (most interesting)
• Something about the event
• Something that’s making news
• Something about you (least interesting)

14. 6. People don’t care how
much you know until they
know how much you care
Two ears and one mouth for a reason

15. 7. Obscurity is now
your biggest risk
Be bigger than your job title

16. We’re hardwired to notice only what’s different

17. 8. Nothing happens without
Desire | Permission

18. 9. Humans act out of self-interest
Be your own match maker
WANT | HAVE

19. 10. A connection takes two points
• Reach first
• Agreement comes before the business card
• Don’t waste time worrying... Everybody is as scared
and messed up as you

20. Stump the Strategist
• Your chewiest, crunchiest challenge on marketing
• Personal branding
• Networking
• Solved live in 9 minutes
• (then you guys will vote on stumped or passed)

21. Exercise
Imagine and visualise you are talking to somebody who
you have a high level of comfort and rapport with

22. THANKS
stepchangemarketing.com