Session -- Markets as Engines of Entrepreneurship Òscar Martín is Head of Studies at Institut Municipal de Mercats de Barcelona in Barcelona, Spain.

1. ÒSCAR MARTÍN
Markets as Engines of
Entrepreneurship
Head of Studies
Institut Municipal de Mercats de
Barcelona

3. MARKETS AS ENGINES OF
ENTREPRENEURSHIPENTREPRENEURSHIP
THE BARCELONA MODEL
ÒSCAR MARTÍN
26th march 2015

4. The markets of Barcelona nowadays

5. The Municipal Institute of Markets of
Barcelona
Created in 1991 by the
City Council of BarcelonaCity Council of Barcelona
• 72 workers
• 13 MM Euros/year.
• Investment 2014: 32.5
million Euros
• Legal responsibility:
statutes

6. Markets: drivers of economic activity
Since the 19th century the markets have been the urban promoters of
commerce, for themselves and for the surrounding commerce.
In the 80s, the strong introduction in our country of the newIn the 80s, the strong introduction in our country of the new
channels of distribution, especially the supermarkets, led to the
markets entering into crisis.
The creation of the Municipal Institute with a Plan of modernisation,
had the aim of creating a model of urban commerce of proximity, with
social cohesion and as economic drivers, so that they didn’t fall in
decline as in other cities of Europe.
During these years, 24 processes of remodelling and modernisation
have been carried out, and 4 others are underway.

7. Markets: drivers of employment and
entrepreneurship (I)
The modernisation of
the markets achievesthe markets achieves
various objectives:
maintain business activity and
competitiveness
new operators
renovation of surrounding commerce

8. Markets: drivers of employment and
entrepreneurship(II)
With the 24 refurbishments
we have achieved:
o 3,215 direct jobs + 720
o increase in the turnover: 20%
and 25%
o increase of visitors : 30% and
80%
o maintain and increase hundreds
of shops around the market
It is foreseen to preserve 1,285 jobs and to create 380 more.

9. THE LLIBERTAT
MARKET PROJECT
Aims:Aims:
• Recover and renew the
city historical heritage
• Boosting commerce in
the area
• Sustainable
management
• Improving the quality
of food

10. IMPLEMENTATION: STRATEGIC AXES
1.Proposal and study1.Proposal and study
previous to the
reform
2.Reform planning
3.Work execution
4.Inauguration

11. THE LLIBERTAT MARKET PROJECT

12. THE LLIBERTAT MARKET PROJECT

13. THE LLIBERTAT MARKET PROJECT

14. THE LLIBERTAT MARKET PROJECT

15. NEW ENCANTS BARCELONA MARKET (I)
Building of 35,000 m2
15,000 are for commercial use
2 underground floors (270 car parking for and
logistics services :storage, unloading, waste,
2 underground floors (270 car parking for and
logistics services :storage, unloading, waste,
parking of vehicles).
A total of 283 businesses
- 78 shops non-food
- 156 non-food stalls
- 40 auction spaces
- 2 bars
- 6 stores of food and drink (called "Food
Street")
- 1 restaurant

16. NEW ENCANTS BARCELONA MARKET (II)
The new space of Encants
Barcelona
Attracts more visitorsAttracts more visitors
90,000 150,000
Increased their turnover:
stallholders : 10% 50%
shops : 30% 80%
Increased number of jobs:
new direct jobs created: 73