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January 2012
Social Media Cooperative

Understanding:

Businesses that are eligible to participate in this limited offer must have a business in Hong
Kong. The demographic customer target must be in Hong Kong. The business must require
no more than one profile page on Facebook, Twitter and Sina Weibo. They do not derive their
primary revenue from the sale of advertising or marketing services or products. They must also
have fewer than 5000 fans on any profile. Exceeding 5000 fans may affect costs.

Deliverables:

   ●   Content creation - using the creative input from the team at Client and additional
       editorial and event colateral PRDA will repurpose this content for maximum effectiveness
       on social media channels
         ○ 3 messages per day for Facebook. Twitter and Sina Weibo.
         ○ Messages created by PRDA under the direction of the client
         ○ Editorial calendar created weekly for client review
   ●   Update and monitor Facebook, Twitter and Sina Weibo Monday through Sunday
         ○ Copywrite in English and Traditional Chinese
         ○ Reformat images
        ○ Daily updates
        ○ Community building
                ■ Fan and influencer finding
        ○ PRDA will also use its social media network to amplify Client messages and direct
            fans to the agreed “call to action”.
   ●   Community management
        ○ Respond to generic comments from fans
        ○ Flag and pass on all negative or “non generic” comments from fans
   ●   SEO/SEM/SMO
        ○ All content is optimised using PRDA’s proven method to increase views
   ●   Blogs
           ○ PRDA will write two blogs per week on a topic of Client’s suggestion. Blogs do not
               exceed 300 words are are formatted with two pictures. All links are added
           ○ Posted to PRDA’s network of 38 blogs in 3 languages (English, Simplified and
               Traditional Chinese)
   ●   Reporting
           ○ Daily tracking of key KPI’s




                                 E-mail: info@PRDA.Asia
○   Month end summary of activity

HK$6,888 per month based on a 6 month retainer. The sample quote is for discussion only. It is
not to be considered an offer for service or an implied contract.




_____________________________                   _________________________________
Date September 19, 2011                         Client
Douglas White                                   Client
Founder and CEO
PRDA Asia




                                 E-mail: info@PRDA.Asia

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PRDA SMC sample quote 2012

  • 1. January 2012 Social Media Cooperative Understanding: Businesses that are eligible to participate in this limited offer must have a business in Hong Kong. The demographic customer target must be in Hong Kong. The business must require no more than one profile page on Facebook, Twitter and Sina Weibo. They do not derive their primary revenue from the sale of advertising or marketing services or products. They must also have fewer than 5000 fans on any profile. Exceeding 5000 fans may affect costs. Deliverables: ● Content creation - using the creative input from the team at Client and additional editorial and event colateral PRDA will repurpose this content for maximum effectiveness on social media channels ○ 3 messages per day for Facebook. Twitter and Sina Weibo. ○ Messages created by PRDA under the direction of the client ○ Editorial calendar created weekly for client review ● Update and monitor Facebook, Twitter and Sina Weibo Monday through Sunday ○ Copywrite in English and Traditional Chinese ○ Reformat images ○ Daily updates ○ Community building ■ Fan and influencer finding ○ PRDA will also use its social media network to amplify Client messages and direct fans to the agreed “call to action”. ● Community management ○ Respond to generic comments from fans ○ Flag and pass on all negative or “non generic” comments from fans ● SEO/SEM/SMO ○ All content is optimised using PRDA’s proven method to increase views ● Blogs ○ PRDA will write two blogs per week on a topic of Client’s suggestion. Blogs do not exceed 300 words are are formatted with two pictures. All links are added ○ Posted to PRDA’s network of 38 blogs in 3 languages (English, Simplified and Traditional Chinese) ● Reporting ○ Daily tracking of key KPI’s E-mail: info@PRDA.Asia
  • 2. Month end summary of activity HK$6,888 per month based on a 6 month retainer. The sample quote is for discussion only. It is not to be considered an offer for service or an implied contract. _____________________________ _________________________________ Date September 19, 2011 Client Douglas White Client Founder and CEO PRDA Asia E-mail: info@PRDA.Asia