The document discusses using social media for real estate marketing. It provides details on using key social networks like Facebook, LinkedIn, Twitter and ActiveRain as professional and industry networks. Specific strategies are outlined for each platform around lead generation, content sharing and developing brand awareness. The presentation emphasizes creating valuable content, transparency and focusing on keywords to effectively engage audiences across different social media.

1. SOCIAL MEDIA MARKETING
WOMEN’S COUNCIL OF REALTORS
JUNE 3, 2009

2. NEED ASSISTANCE – SOCIAL NETWORKING?
Contact: Ryan Shaughnessy/PREA Signature
Realty
Direct: 314-971-4381.
E-Mail: Ryan@PREASignatureRealty.com

3. STOP TAKING NOTES
 HANDOUTS AVAILABLE
 GO TO TECHNOLOGY TOOLBOX –
WWW.PREASIGNATUREREALTY.COM
 SEND E-MAIL TO:
RYAN@PREASIGNATUREREALTY.COM

4. SOCIAL NETWORKING STATISTICS

5. SOCIAL NETWORKING STATISTICS

6. SOCIAL NETWORKING SITES – MY BIG FOUR
Facebook.com
LinkedIn.com
ActiveRain.com
Twitter.com

7. FIVE KEYS TO EFFECTIVELY USE SOCIAL
NETWORKS FOR MARKETING
 Clearly Define the Specific Reason or
Business Purpose (Gary Vaynerchuk)
 Develop your Brand with Good Content.
(Wholefoods)
 Develop a Giving Strategy. (Zappos)
 Remember Social Networks are Social First
and Business Second.
 Always Focus on Keywords.

8. FACEBOOK – SOCIAL FARM
Great tool for keeping  Listing Homes for Sale or
in touch or for Rent
reconnecting with  Upload Virtual Tours & Slide
Shows
family, friends, co-
workers, classmates,  Use Updates to Broadcast
Success Stories,
etc. Challenges, and More
 Read Updates for Leads
 Publicize Events, New
Listings & Open Houses

9. MARKETPLACE APPLICATION

10. EVENTS

11. STATUS UPDATES

12. LINKEDIN – PROFESSIONAL FARM
Great tool for
managing your  Groups – Participate in
professional or Groups.
business network.  Q&A – Ask questions.
Profile is set up as Answer questions.
resume. Use as Connect with other
professionals.
recruitment tool,
 SlideShare
tool to manage
referrals, or lead  Box.net
generation tool.

13. ONLINE RESUME

14. RECOMMENDATIONS / TESTIMONIALS

15. SLIDESHARE

16. TWITTER – GEOGRAPHIC FARM
Good tool for  Twitter Search – Search bar
introductions. 140 for keywords. See who is
character messages. searching for St Louis
Realtor. Good tool for
Keys to Twitter success: finding people who are
looking for the services that
 (1) Brevity – 140 you provide.
characters or less.  Tweets – Use to messages
 (2) Immediacy – Real that suggest profession.
Time Information.  Links – Use links for real
 (3) Versatility – Send estate stories, market
updates, links, request information, and other
feedback, send photos current information.
with Twitpic.  TwitPic – Use to publicize
 (4) Wherever – texting or new listings.
web browser.

17. LEAD GENERATION

18. INTRODUCTIONS

19. BROADCAST NEWS

20. ACTIVERAIN – REAL ESTATE INDUSTRY FARM
Largest online real
estate community –  Blogging
148,000 members.  SEO
Great resource for
practice, technology  Developing National
and other tips. Referral Network

21. BLOG PLATFORM - INFORMATION

22. LEAD GENERATION

23. SEARCH ENGINE OPTIMIZATION

24. START UP – SAME FOR ALL SOCIAL NETWORKS
 Create a profile.
 Add original content.
 Adjust your privacy, communication and other
settings.
 Build your network – introductions and
invitations.
 Add recommendations and testimonials.
 Participate in groups, discussions, expert
forums.
 Promote and syndicate targeted content.
 Focus on your keywords.

25. SIMPLE SOCIAL NETWORKING RULES
 Transparency
 Honesty
 Relevance
 Value
 Commitment

26. EFFECTIVE SOCIAL MEDIA STRATEGIES
 Reference Selling – Use Testimonials/Ask for
Introductions.
 Advisory Board – Use to Seek Assistance or
Feedback.
 Agent Website – Use to Disseminate Information.
 Expert – Use to Establish Your Expertise.
 Agent Recruitment – Build Your Team.
 Warm Calling – Use to Research and Develop
Opportunities.
 Thought Leader – Use to Develop Business
Referrals.

27. FINAL THOUGHTS
 Learn to manage your networks. 30 minutes in the
morning / 30 minutes in the evening. Use Ping.fm to
manage status updates on over 50 sites.
 Focus on new media. Text. Audio/Podcasts. Video.
 Focus on current events. Apply current event to your
industry, practice area, or local service area.
 Create good content – create the best, link to the
rest.
 Connect your social or online marketing to your other
marketing and advertising programs.

28. RESOURCES & LINKS
 RESOURCES:

 Resources:
 LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029
 Lafayette Report: http://activerain.com/blogs/gildedagesales
 Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/
 TrainMe: http://trainme.activerain.com/

 LINKS TO ME:

 Social Networks:
 LinkedIn: http://www.linkedin.com/in/ryanshaughnessy
 Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645
 Twitter: PREASignature
 ActiveRain: http://activerain.com/gildedagesale

29. TECH TOOL BOX – VISIT
WWW.PREASIGNATUREREALTY.COM