Presentation from the China event held on March 27, 2014 by PR Newswire Israel as part of a conference title - How to reach the media in China.

1. Distribution in China
PR Newswire Israel

2. China Media Landscape

3. Traditional Media Landscape
World’s largest print media
2,000 newspapers and 9,000 magazines currently in
circulation
High levels of censorship in national press
State-run titles wield the most influence in political news and
current affairs
Business press and online trade titles have seen increasing
independence and authority in recent years
374 television channels – but only one national broadcaster –
CCTV
Television is the core news medium for China’s 1.3billion
citizens with a 97% penetration rate

4. Online – Top News Sites
China has more than 564 million
active internet users
Broadband penetration rate is 98%
The internet is the primary news
source for influential groups –
particularly the young and university
educated population
But… Internet censorship remains a
problem – with the “Great Firewall of
China” blocking access to many
Western news services like the BBC
Most websites in China are
aggregators – not purveyors of
original content

5. Leading Social and Search Platforms
Search Engine
Microblogging
Blogging
Instant Messaging
Social Networking
80%
Market
Share in
China
243
million
users
60 million
blogs
1.3 billion
users
190
million
users
500
million
users
712
million
users
172
million
users
300
million
users
16%
Market
Share in
China
Rest of World China

6. PR Newswire in China

7. APAC Staff and Office Footprint
PR Newswire
Offices
Bangalore
Beijing
Chengdu
Delhi
Hangzhou
Hong Kong
Kuala Lumpa
Jakarta
Mumbai
Seoul
Shanghai
Shenzhen
Singapore
Sydney
Taipei
Tokyo
History
2001 – PRN enters China
2008 – Buyout of Xinhua Finance
2008 – Expansion into India
2009 – Expansion into Singapore
2010 – Expansion into Australia
2013 – Expansion into Malaysia
2014 – 150+ staff in 16 offices

8. PR Newswire in China
BEIJING
CHENGDU
SHENZHEN
HONG KONG
HANGZHOU
SHANGHAI

9. China Wire Distribution

10. Media
Balanced Reach
17,000 registered journalists
from 7,000 media points:
• 800+ general media
• 4,000+ trade titles
• 50 Foreign media outlets
• 3,000 Websites
• All major financial
terminals
• 500,000 Social Media
followers across all
platforms
.
PRN China – A Unique Distribution Network
Social
Web
Our Chinese online reach is second only to the US in terms of breadth

11. Embedded Social
Media Tags
News “Highlight”
can immediately
be shared on
Weibo platform
Embedded
hyperlinks
More Company
News
Accompanying
photo
Company Logo
News Release in XHTML Format

12. Reporting – Infinity Group
Coverage Potential Audience
News Sites 152 million
Social Media 611 million
Mobile Sites 1.1 millionRelease is republished on dozens of websites – including China.comRelease Highlights are aggregated via massive social media networks

13. Reporting – SCR
120 million
visitors
Release posted to ifeng.com – one of the most-trafficked sites in China
Coverage Potential Audience
News Sites 126 million
Social Media 207 million
Mobile Sites 366,000

14. Reporting – International Diamond Week
Release appeared on several sites in Entertainment and fashion verticals
Coverage Potential Audience
News Sites 127 million
Social Media 185 million
Mobile Sites 1.1 million

15. China Distribution – Multimedia News Releases

16. China Multimedia News Release
Porsche, adidas, Federal Reserve, Paypal, Sydney Opera House and many more…

17. China MNR – Page Details
Header / Logo
Video / Photo
Social Media
Sharing Buttons
Responsive page
for desktop and
mobile browser
Background
Call to Action
button
Related Links
Live social media
feed

18. Invoke Immediate Interaction
Add a call-to-action button to drive engagement with your audience
Share Your Content to Chinese social media platforms
Add your social widgets to further engage with your targeted audience
Seamless Display on Any Device
Whether an Android or iOS user, your MNR will appear effortlessly on any
device
Live Twitter/Facebook/Weibo Feed
Communicate and witness live feeds with your audience in real time
Instant WeChat Sharing Function
Using a QR code, your MNR is easily sharable to Chinese mobile users
China MNR – Special Features

19. Beyond the Wire – Other PR Newswire Services

20. China Social Post
SINA Weibo
• The most influential Twitter-style
microblogging services in China
• PR Newswire maintains16 industry-specific,
V-certificated accounts, attracting 200,000
followers, mostly journalists, editors,
corporate executives and opinion leaders
• Our primary account @美通社资讯 has
135,000 high-profile followers, including more
than 8,000 Chinese journalists, expanding
the potential coverage of your story to an
audience of over 20 million people
Other Networks:
• Tencent Weibo
• NetEase Weibo
• SOHU Weibo

21. China Media Monitoring
Compare
competitors
Crisis
management
Buzz trends for
brands

22. Effective Communications Hand-out
Get to know your
audience
SEO and visibility
tips
Content in key –
Make sure your
press release is
well crafted
General rules

23. Thank you
PR Newswire Israel
Tel: 0772005042
info@prnewswire.co.il