4. Objectives
At the end of this session you will:
Understand what Social Media is.
Identify & list the 3 Characteristics of Social Media
Understand the difference between a Facebook
Business Page and a Personal Page.
Be able to list 4 popular Social Media Platforms
Identify the key starting points for implementing a
Social Media Strategy & Campaign.
6. What is Social Media?
Wikipedia: “Social media is an umbrella term that defines
the various activities that integrate technology, social
interaction, and the construction of words and pictures.”
7. Social Media is Inbound Marketing
Social Media helps with SEO
Social Media promotes your Blog/Website
Social Media is Permission Centric
The conversation has already started…
11. Social Media Tips: Share
Anyone can promote anything to everyone
Find where your audience hangs out
Promote your content and other content
Produce content your audience will love
13. Social Media Tips: Network
Anyone can connect with everyone from anywhere
Make friends
• Find your existing connections
• Network through groups
Be helpful
• Answer questions
• Share interesting content
22. Effective use of a Business Page
SPIN 103.8 – 159,417 Likes/Fans
Constant engagement with their Fans
Run plenty of competitions & giveaways
Effective use of Tabs
Deliberate,changeable & controllable landing
point for every new visitor
They always respond to comments & reviews
posted on their page (positive or negative)
38. Social Media Campaign
Before you start your SM campaign is it
essential to:
Know your Target Audience
Plan your aims and goals
Identify the specific Platform you wish to use
Have a Social Media Best Practice Policy in place
Monitor, measure and analyse your Campaign
progress constantly
39. Social Media Strategy
Strong Calls to Action
Consistent Branding
Allowing Fan Interaction
Active engagement with Fans
Not removing negative content posted by fans
Timely response to both good & bad
comments
Does everybody here know everybody else?Either way – please could you introduce yourself & tell us 1 fascinating fact about you.
CHARLIE VIDEO
Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways. Consisting of either a Personal Profile or a Business Page, Facebook strives to interact with as many people and companies as possible: this allows both personal interaction and companies to promote brand awareness and generate leads for their business.
Has friendsSingle AdministratorSecurity can be set at PrivateDoes not show up in rank searches i.e. Google
Has FansCan only broadcastAllows multiple AdminsBy default is set to PublicPages show in rank searches (increased SEO)Can be categorised
So few likes for such a prominent Irish business i.e. no landing page for people to like The page is set up to Post only, so interaction on their page is severely curtailed.Their content is limited to their own productsThere is little or no engagement with their current fans and no effort made to find new ones.
Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow – ALL IN 140 CHARACTERS OR LESS (allow for RT)Very InstantVery Short Time-Line Life (compared to FB)# trending topics can be used for promotionNumerous tools for scheduling
Considered the most professional of the SM platformsSell productsFind new clients or employeesGenerate leadsObtain sponsorshipsSell hundreds of tickets to your professional eventGet national and local press coverageAnd last but not least, drive massive traffic to your blog Achieving these goals on LinkedIn don’t come naturally. You’ve got to work the system on LinkedIn and experiment with different methods.
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small.YouTube improves your overall SEO, as it ranks highly and back links are easily created.
2 billion videos are watched every day on YouTube!35 hours of video gets uploaded to YouTube every single minute!There are 500+ million users worldwide (unique visitors per month),Generates an estimated 92 billion page views each month.
