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Navigating Web 2.0 Ppt

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Sevans Strategy
Sevans Strategy
TecnologíaEmpresariales
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Navigating Web 2.0 for the Workplace Sarah Evans Director of Communications sevans@elgin.edu Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans
The Explosion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hashtag: #nav20 Go to: http://search.twitter.com Type in: #nav20
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
CDC – Swine Flu ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media enhances communication and serves as ANOTHER way to engage.
A few of the “terms” and why they matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your plan starts here. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is going to be “your” face? What is going to be “your” voice? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identity: Colonel Tribune “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Twitter Facebook Tribune.com flickr
Time? ,[object Object],[object Object],[object Object],[object Object]
So, what’s the ROI?
“ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson
You CAN, however, think about NEW metrics!
What are your CONVERSATION goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think ROE – Return on Engagement
Free monitoring
Public Service Announcement: Secure your brand! Disclaimer: I’m a partner on the site.
This presentation is available on slideshare. http://www.slideshare.net

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Navigating Web 2.0 Ppt

  • 1. Navigating Web 2.0 for the Workplace Sarah Evans Director of Communications sevans@elgin.edu Twitter: PRsarahevans Skype: Prsarahelizabeth AIM: Prsarahelizabeth LinkedIn: http://www.linkedin.com/in/prsarahevans
  • 2.
  • 3. Hashtag: #nav20 Go to: http://search.twitter.com Type in: #nav20
  • 4.
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  • 7. Social media enhances communication and serves as ANOTHER way to engage.
  • 8.
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  • 11. Identity: Colonel Tribune “Humanization of the Tribune and engaging bloggers/readers in their territory on their terms.” Twitter Facebook Tribune.com flickr
  • 12.
  • 14. “ The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls, director of social media for Doe-Anderson
  • 15. You CAN, however, think about NEW metrics!
  • 16.
  • 18. Public Service Announcement: Secure your brand! Disclaimer: I’m a partner on the site.
  • 19. This presentation is available on slideshare. http://www.slideshare.net