SlideShare una empresa de Scribd logo
1 de 8
Google Adwords: A Quick Word
         Of Advice
Over the next few weeks im going to be offering some
  advice and solutions on specific mistakes that people
make when venturing into google adwords. It also Helps to
  refresh my memory now and again to. Heres the first.
A problem that i see crop up time and time again is when
people choose their keywords before they find there niche
 market. Many people that get into PPC advertising set up
    a campaign, set their CPC's high, add a truck load of
 keywords that they think will convert, and then begin to
  research the product that there trying to sell. This is all
                           wrong!
It is very important the you seek out your market before
    you find a product to promote to them.Try going on
  forums or visiting newsgroups and focus groups...see
   whats hot, what people are having problems with or
  complaining about and looking for a solution to -- and
          then deliver a product to these people.
Lets look at it from a different angle. If you have a stand
 that sells pizza in a demographic where everyone likes to
eat only Chinese, you are not going to sell many pizzas, no
       matter how delicious. The same goes for online
 promotions, if you are promoting the wrong products to
    people or trying to sell to people who simply are not
  hungry to buy, they are not going to purchase from you.
So whats the lesson? Focus on market research before
 promoting a product. Spend time to learn your audience,
what they buy, why they buy, and then look at what fellow
affiliates are doing. This will give you a great starting point
            before you jump into the "deep end".
Only then should you start looking at your chosen market
 and product on a keyword level, buts thats an entirely
                   different article!!
Google Adwords: A Quick Word Of Advice

Más contenido relacionado

Destacado (6)

Simply wonderful
Simply wonderfulSimply wonderful
Simply wonderful
 
Weekly news from WCUMC 3 1-2015
Weekly news from WCUMC 3 1-2015Weekly news from WCUMC 3 1-2015
Weekly news from WCUMC 3 1-2015
 
Weekly news from WCUMC 6 7-2015
Weekly news from WCUMC 6 7-2015Weekly news from WCUMC 6 7-2015
Weekly news from WCUMC 6 7-2015
 
Weekly news from WCUMC Dec. 2 2012
Weekly news from WCUMC Dec. 2 2012Weekly news from WCUMC Dec. 2 2012
Weekly news from WCUMC Dec. 2 2012
 
Weekly news from WCUMC 3-29-15
Weekly news from WCUMC 3-29-15Weekly news from WCUMC 3-29-15
Weekly news from WCUMC 3-29-15
 
Weekly news from wcumc 4 13-2014
Weekly news from wcumc 4 13-2014Weekly news from wcumc 4 13-2014
Weekly news from wcumc 4 13-2014
 

Google Adwords: A Quick Word Of Advice

  • 1. Google Adwords: A Quick Word Of Advice
  • 2. Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.
  • 3. A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!
  • 4. It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups...see whats hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.
  • 5. Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.
  • 6. So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".
  • 7. Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!