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GO MOBILE, OR GO
    HOME!
Meet Meg
            Internet Marketing Consultant


● B.S. in Marketing from the University
   of Colorado
● M.B.A. from the University of
   Colorado
● Marketing, Publicity, and Promotions
   for various clients
  (New Line Cinema, Hershey's, and others 2005 - 2010)
● Internet Marketing Consultant at Page 1 Solutions 2011 -
  Present
● Avid skier and lover of Colorado sunshine!
Meet Mike
           SEO Specialist

● B.S. Degree in Human Factors
  (UI design) Univ. of Nebraska
● Computer Graphics/Graphic
  Design Cert., UCLA
● Webmaster for Phoenix Software
  International 1999-2006
● SEO Page 1 Solutions
  2009 - present
The Case for Mobile
●   “Mobile web use will be bigger than desktop
    Internet use by 2015” - Mashable Tech

●   Currently 5 mobile devices for every PC -
    MobiThinking

●   Mobile Searches have quadrupled over the
    last year. - MobiThinking

●   US consumers prefer mobile web sites to
    mobile apps for finding local information -
    MobiThinking
Are people really searching?
●   82% of mobile users use the Internet to
    research and read the news

●   89% use their smartphones for Internet
    searches throughout the day

●   In one week, 81% of smartphone users
    browsed the Internet, 77% used a search
    engine
                              Source: The Mobile Movement - Google
Top 3 Reasons Users Search on a
          Smartphone

To get information on the go

Search for information when not in
front of a computer

Need to search something as
quickly as possible
                      Source: The Mobile Movement - Google
"40% of users would visit a
competitor's site because of a
    disappointing mobile
        experience"

                   Source: The Mobile Movement - Google
What happens after they find you?


                     ● 61% of users
                       called the
                       business


●   88% of users will take action within
              the same day
                          Source: The Mobile Movement - Google
App or Site?
●   Should have your Mobile Site first

●   App only if there is a need for it to engage
    your customers

●   U.S. consumers prefer local search

●   Apps need to be downloaded and installed
Mobile Traffic to Dental Sites
                          7.8%
Mobile Traffic to Legal Sites
                        5.1%
Mobile Traffic to Plastic Surgery Sites

                                            11.81%




Percentage of total traffic from mobile
devices on a random sample of 10 plastics
websites.
Mobile Traffic to Ophthalmology Sites

                               7.82%
How Has Mobile Traffic Changed?

               25.14%




                        10.9%

      11.74%


                                 8.55%
                        13.53%
               9.49%
      9.01%

                                 5.65%
      3.5%     3.31%    5.39%
                                 1.82%
What About Conversion Rates?
Percentage of Total Email Conversions
  3.91%                19.41%




   10.9%
                     6.67%
Mobile Search:




What You Need To Know
Mobile vs. Desktop Web Sites


                           vs.


 "Just because you can see your desktop site on a mobile phone
      doesn’t mean it’s mobile-friendly." - HowToGoMo.com

When a user visits a mobile web site, they need to
find what they are looking for quickly, as well as
contact or locate your office as efficiently as
possible.
Mobile vs. Desktop Web Sites
     It's About Designing for user intent
Simplicity rules

● Mobile site needs to be "thumb friendly"

● Design for Visibility
  ○ Avoid scrolling and pinch to zoom
  ○ Fast loading graphics

● Lighter content/graphics
  ○ Focus on conversion
  ○ Prioritize content
  ○ Use bullet points
Mobile vs. Desktop Web Sites
    It's About Designing for user intent
Simplicity rules (Continued)

● Condensed Navigation
  ○ Rule of 7 - Seven links or fewer
    per page of navigation

● Make it Local
  ○ Include maps & directions

● Take advantage of smartphone features
  ○ Click to call
  ○ Click to map
Mobile vs. Desktop
Mobile SEO
● Similar to desktop web site optimization
  ○ Same file types
  ○ On & off page SEO best practices
     apply
     ■ Mobile specific directories

● Mobile browser detection & redirects
  ○ Serve the best possible version of your
    web site to the client

● Consider video
  ○ Boosts conversion, easy for user to view

● Simplified keywords
  ○ Using predictive search as a guide
Mobile Optimization
Predictive search in action
Want more information on
     Mobile Websites?
Feel free to contact our Sales and Marketing
       Specialist Andrew Vojslavek at:

    AndrewV@Page1Solutions.com or

               303-396-1211

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Mobile webinarslides

  • 1. GO MOBILE, OR GO HOME!
  • 2. Meet Meg Internet Marketing Consultant ● B.S. in Marketing from the University of Colorado ● M.B.A. from the University of Colorado ● Marketing, Publicity, and Promotions for various clients (New Line Cinema, Hershey's, and others 2005 - 2010) ● Internet Marketing Consultant at Page 1 Solutions 2011 - Present ● Avid skier and lover of Colorado sunshine!
  • 3. Meet Mike SEO Specialist ● B.S. Degree in Human Factors (UI design) Univ. of Nebraska ● Computer Graphics/Graphic Design Cert., UCLA ● Webmaster for Phoenix Software International 1999-2006 ● SEO Page 1 Solutions 2009 - present
  • 4. The Case for Mobile ● “Mobile web use will be bigger than desktop Internet use by 2015” - Mashable Tech ● Currently 5 mobile devices for every PC - MobiThinking ● Mobile Searches have quadrupled over the last year. - MobiThinking ● US consumers prefer mobile web sites to mobile apps for finding local information - MobiThinking
  • 5. Are people really searching? ● 82% of mobile users use the Internet to research and read the news ● 89% use their smartphones for Internet searches throughout the day ● In one week, 81% of smartphone users browsed the Internet, 77% used a search engine Source: The Mobile Movement - Google
  • 6. Top 3 Reasons Users Search on a Smartphone To get information on the go Search for information when not in front of a computer Need to search something as quickly as possible Source: The Mobile Movement - Google
  • 7. "40% of users would visit a competitor's site because of a disappointing mobile experience" Source: The Mobile Movement - Google
  • 8. What happens after they find you? ● 61% of users called the business ● 88% of users will take action within the same day Source: The Mobile Movement - Google
  • 9. App or Site? ● Should have your Mobile Site first ● App only if there is a need for it to engage your customers ● U.S. consumers prefer local search ● Apps need to be downloaded and installed
  • 10. Mobile Traffic to Dental Sites 7.8%
  • 11. Mobile Traffic to Legal Sites 5.1%
  • 12. Mobile Traffic to Plastic Surgery Sites 11.81% Percentage of total traffic from mobile devices on a random sample of 10 plastics websites.
  • 13. Mobile Traffic to Ophthalmology Sites 7.82%
  • 14. How Has Mobile Traffic Changed? 25.14% 10.9% 11.74% 8.55% 13.53% 9.49% 9.01% 5.65% 3.5% 3.31% 5.39% 1.82%
  • 16. Percentage of Total Email Conversions 3.91% 19.41% 10.9% 6.67%
  • 17. Mobile Search: What You Need To Know
  • 18. Mobile vs. Desktop Web Sites vs. "Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly." - HowToGoMo.com When a user visits a mobile web site, they need to find what they are looking for quickly, as well as contact or locate your office as efficiently as possible.
  • 19. Mobile vs. Desktop Web Sites It's About Designing for user intent Simplicity rules ● Mobile site needs to be "thumb friendly" ● Design for Visibility ○ Avoid scrolling and pinch to zoom ○ Fast loading graphics ● Lighter content/graphics ○ Focus on conversion ○ Prioritize content ○ Use bullet points
  • 20. Mobile vs. Desktop Web Sites It's About Designing for user intent Simplicity rules (Continued) ● Condensed Navigation ○ Rule of 7 - Seven links or fewer per page of navigation ● Make it Local ○ Include maps & directions ● Take advantage of smartphone features ○ Click to call ○ Click to map
  • 22. Mobile SEO ● Similar to desktop web site optimization ○ Same file types ○ On & off page SEO best practices apply ■ Mobile specific directories ● Mobile browser detection & redirects ○ Serve the best possible version of your web site to the client ● Consider video ○ Boosts conversion, easy for user to view ● Simplified keywords ○ Using predictive search as a guide
  • 24. Want more information on Mobile Websites? Feel free to contact our Sales and Marketing Specialist Andrew Vojslavek at: AndrewV@Page1Solutions.com or 303-396-1211