#Manship4002 Social Media Management - Lecture 11

1. Measuring &
Monitoring
Social Media
#MANSHIP4002

2. Tools
 Hootsuite

3. Hootsuite
 HootSuite is optimized for managing Twitter
accounts, but you can also post to your personal
Facebook and LinkedIn accounts, as well as to
pages and groups of which you're a member or
administrator. HootSuite will not connect to
personal Google+ profiles, but it allows you to
manage your pages.
How to Use HootSuite to Curate and Share Content

4. Hootsuite

5. Hootsuite
 Search #HootTip on YouTube:
http://www.youtube.com/results?search_q
uery=%23HootTip&sm=3

6. Monitoring:
 Twitter Analytics
 Google Analytics
(http://www.google.com/analytics/)
 Google URL Building
(http://gaconfig.com/google-analytics-
url-builder/)
 URL Shorteners:
 Owli (http://ow.ly/url/shorten-url)
 Bitly (https://bitly.com/)

7. Social Mention
 Real-time social media search and
analysis:
http://www.socialmention.com/

8. Review your Goals
 Find your audience on Social Media
 Run analysis on your audience – demographics? Are
you reaching who you want to reach? What are they
talking about?
 Where are your posts getting the most traction?
Facebook? Twitter? Reddit?
 Things to monitor:
 Engagement: views, likes, retweets, comments
 Sharing: how much your content is being shared, and on
what platforms
 Which content is drawing most attention? Good or bad?
 Which platform, demographic group, location, time of
day result in the most views, clicks, conversations?

9. Weekend Assignment:
 Monitor your social media
views, likes, retweets, comments, etc.