This document provides an internet marketing recommendation for a Netflix updates blog. It analyzes the blog's target market, personas, and social media presence. It finds that the blog's metrics like Twitter followers and Facebook likes are low. It also notes that Netflix already provides movie summaries and ratings on its own site. Therefore, the document does not recommend continuing the blog, as it sees little customer benefit and the blog is not effectively promoting itself or driving traffic.
4. Target Market & Persona
Demographics: Psychographics:
• Male, Females, Families • Attitudes: Fun spirited, uplifting, movie
• 17-35 lovers,
• Not a high income • comedy lovers
• Yes, Educated • Interests: Watching comedies, laughing
Behavioristic’s:
• Use movies for: hanging out with friends, date night, family nights
• Internet usage: Yes must have internet
Geographic's:
• Location: GTA – any area that has Netflix
Blog Titles:
7. Facebook
Facebook
Interact, create conversation,
get feedback
Twitter
Twitter
How to get followers: make
more tweets, stay up-to-date,
follow the right people
8. YouTube
YouTube
More playlists, more
favorites, and more
videos
Blog
Continually update,
My Blog create buzz, focus on
creativity
9. Website
No, Netflix has its own website
My Blog
Yes, Changes would have to be made in order to
capture more attention from customers
SEO
In order to improve I would:
Make titles of blogs shorter
Make more keywords
Make Blog more specific
10. Display Ads & Social Media
Goals: Websites
• Netflix
Twitter Followers = 80 • Google
• Movie Lovers
• FilmFantastic
Facebook likes = 25
11. E-mail & Mobile Marketing
The Question is
Are they necessary?
12. Affiliate Marketing
• Helps to make the business
profitable
• Connects all social media outlets
• Makes a good presents on the
internet, easy for customers to find
you!
13. Recommendation
Not Recommending to continue blog
Why not?
Metrics
No real benefits for customers
Summaries and Ratings already on
Netflix site