Film industry (media management)
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Film industry (media management)
- 1. SUMBITTED BY: SUNAINA ANAND DIVYANGANA AGARWAL PALVI JASWAL ARUSHI KAUSHIK
- 2. The Film Industry The Film Industry consists of technological and commercial institutions of filmmaking
- 3. The Indian Film Industry… • India is the largest producer of films in the world, in terms of ticket sales and number of films produced • The Indian film industry is Multi-Lingual • The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large numbers of expatriate Indians
- 4. The Constituents of The Indian Film Industry Rank Language No. of films 1 Hindi (Bollywood) 235 2 Telugu (Tollywood) 218 3 Tamil (Kollywood) 190 4 Kannada (Sandalwood) 177 5 Marathi 99 6 Malayalam 94 7 Bengali 84 8 Bhojpuri 64 9 Gujarati 62 Break-up of 2009 Indian feature films
- 5. Bollywood – The Hindi Film Industry Money, Business, Gossip, Entertainment
- 6. Bollywood • Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai • The term is often incorrectly used to refer to the whole of Indian cinema • The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American film industry) • One of the largest film producers not only in India, but in the world
- 7. History of Bollywood… • Raja Harishchandra success (1913), by Dadasaheb • 1940s to the 1960s is Phalke, was the first regarded by film silent feature film historians as the made in India. "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s • In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial
- 8. Modern Cinema • In the 1970s, Themes • 1990s witnessed the revolved around gritty, emergence of stars of a violent films about new generation of gangsters and bandits. actors (Aamir Khan, Amitabh Bachchan was Salman Khan and known for his "angry Shahrukh Khan) and young man" roles actresses (Sridevi, Madhuri Dixit and Kajol) • During the 1980s, the pendulum swung back toward family-centric romantic musicals
- 9. Bollywood – The Functioning, Structure and Components of the Entertainment Industry
- 10. Components of the Industry… • Production Houses
- 11. Components of the Industry… • Actors & Actresses
- 12. Components of the Industry… • Directors
- 13. Components of the Industry… • Miscellaneous
- 14. Buyers Involved… • Distributors • Exhibitors EROS ENTERTAINMENT -- B.O.: $6.6 BIG Cinemas million CineMAX YASH RAJ FILMS -- B.O.: $4.3 million PVR Cinemas BIG PICTURES -- B.O.: $3.7 million INOX
- 15. Buyers Involved… • Satellite Rights • Music Rights • SET Max aired two of the film industry‘s biggest hits, 3 Idiots and Rajnikanth‘s Robot, and also Band Baaja Baraat • Star Gold has the rights of SRK‘s Ra.One, Zoya Akhtar‘s Zindagi Na Milegi Dobara, • Zee Cinema will screen Shaitan and Pyar Ka Punchnama
- 16. Money flow in the Film Industry
- 17. Bollywood – The Current Scenario
- 18. Indian Film Industry Size
- 19. Current Market Situation • Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year • The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013
- 20. Revenue Distribution of Bollywood
- 21. Revenue Growth – Bollywood
- 22. The Turnaround – ―Industry‖ Status • One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects • Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances • Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business Hence, it‘s one of the Key drivers for the growth in the Industry
- 23. Bollywood – Challenges faced by the Industry
- 24. Piracy!!! • The Indian film industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak • In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.
- 25. Piracy!!!
- 26. Entertainment A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.
- 27. Content Regulation A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include: • Should there be a content regulator or should the industry be allowed self- regulation under a broad framework? Delhi Belly Banned In Nepal
- 28. Content • One of the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.
- 29. Increasing Talent Cost Figures are approximate
- 30. Bollywood – Future of the Industry
- 31. What‘s in store for Bollywood… • By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.
- 32. What‘s in store for Bollywood… • Bollywood company tie-ups/collaborations (Corporatization) Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielberg‘s ‗Dream Works SKG‘ to produce 36 films for the next 6 years Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films. Ramesh Sippy Entertainment has collaborated with Warner Bros.
- 33. What‘s in store for Bollywood… • The Hollywood Connect Bollywood to Hollywood Anil Kapoor in ‗Slum Dog Millionaire‘ and later in ‘24‘ Aishwarya Rai Bachchan in ‘Pink Panther 2‘ with Steve Martin and ‗The Last Legion‘ with Colin Firth Hollywood to Bollywood Ben Kingsley in Teen Patti (Three Cards) Sylvester Stallone in ‗Kambakht Ishq‘ Jennifer Chambers directed ‗Hiss‘
- 34. What‘s in store for Bollywood… • Better Content Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial • Breaking the Conventions Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed
Notas del editor
- A Film Distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc)The distribution company shows the movie (screening) to prospective buyers representing the theaters (Exhibitors). The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement
- Scenario prior to this was, Funding for Bollywood films often comes from private distributors and a few large studios. Indian banks were forbidden to lend money to film productions, but this ban has been lifted recently. As the finances are not regulated properly some of the money also comes from illegitimate sources.