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Love Boutique Franchise Concept
   “Love Boutique” is represented by
    Basic’s Sense, an active company
    in the fashion field since 1984 with
    retail shops, emphasizing on
    accessories such as bags, shoes,
    clothes, jewels, hats, scarves and
    many more.
   In 1999 Basic’s Sense enters
    wholesale business offering
    complete product lines. Today, we
    have:
     200 active customers
     20 suppliers from all over the
       world,
     15 sales points
   We have created a diversified
    portfolio of brands. We carefully
    select companies from all around
    the world in order to find those that
    will be included in “Love Boutique”
    shops so as to best cover the
    needs of our customers and
    market.
   For a company to be considered
    by Basic’s Sense, quality and
    innovativeness are the essential
    prerequisites.
   Female accessories like bags,
    shoes, belts, wallets, clothes,
    scarves, hats, gloves, shawls,
    umbrellas, jewels -everything for
    the woman today- are carefully
    picked and offered to the Greek
    public.
Love Boutique Franchise Concept
   Our brands reflect our
    philosophy:
     We are obsessed with diversity,
      quality and uniqueness of the
      products we represent
     Products with unique
      character, especially
      concerning the design, that
      dare to experiment with new
      materials, colors and the ideas
      that fashion suggests.
   Every line has its own marketing
    philosophy and therefore “Love
    Boutique” shops highlight it and
    approach the prospective
    customers accordingly.
   The products are presented on the
    appropriate furniture following
    each brands’ unique concept.
   For customers, the name “Love
    Boutique” has become a synonym
    for a stylish, unique, diverse and
    contemporary product
Feminine lines, subversive combinations with pieces of excellent quality and
  accessible prices for the modern, demanding, active woman, who still
                             remains a little girl!
       After all, what would our life look like without spicy details?
Our collections, always in fashion and
fresh, inspire today's women to create
and reinvent their personal style.
Be familiar with the marvelous British
Paul’s Boutique collection! Spicy bags
and always in fashion clothes.
Eccentric cocktail and modern
clutches Olga Berg.
In the world of accessories, the fantasy
focus is, obviously, Lollipops! Bags, small
leather items, shoes, belts, hats,
jewellery, key-rings, I-pod covers, the
brand suggests a perfect girlie range.
Woolen scarves and silk foulards for all
day long occasions by the German
company Codello.
Glamorous and extrovert designs of
Zandra Rhodes and Red or Dead
handbags will highlight your
personality.
Dress up in girly dresses and match
them with vintage Siren cardigans .
Paris based brand with fashion
accessories, shoes, bags , jewels, belts
London based brand with in fashion
women bags, garments, accessories
German company designing and
manufacturing, scarves , etoles,
pashminas
Australian brand with evening
bags, clutches
UK brand with bags from designer
Zandra Rhodes
UK brand with embellished cardigans
Love Boutique Franchise Concept
   Location:       central
   Size:           50 sq.m.
   Storage Room:   10 sq.m.
   Colors:         black, fuchsia, turquoise, golden
   Materials:      wood, velvet, plexiglas, inox, textile


“Love Boutique” stores combine minimal, baroc, industrial, rock
   and romantic elements in order to underline each brand’s
                         characteristics.
Love Boutique Franchise Concept
Decoration




 Baroc…
Merchandising




    rock…
Shop
Concept




 Luxury…
Shop
Concept




lavishness…
Shop
Concept




minimal…
Term of Cooperation: 9 years
Average Store Size:    50 sq. m.
Est. Decoration Cost: € / per sqm
Projected Products: € / per
season
Est. Total Investment: €
   Using sophisticated procedures
    and high-end technology, enables
    our qualified support team to be
    “Your Partner” lending you a hand
    whenever needed.
   Store Evaluation:            provided
   Architectural Design:        provided
   Initial Training: provided
   Personnel Training:          provided
   ERP:           …
   Manuals:                     provided
   Area Exclusiveness:          provided
A business relationship
directly with the mother
company. Our new partner
has the right to operate one
“Love Boutique” store inside
the territory.
The majority of franchisees
start out by owning one
“Love Boutique” store.
In general, the following direct franchise key terms apply:

 Term of franchise agreement is
  normally 9 years (with an option of
  renewal). The term may vary from
  country to country depending mainly
  on the real estate lease terms and
  conditions as well as on other factors
  of the local market.
 Territory: Normally a city, but this
  varies depending on the size as well
  as on other factors that may
  characterize the city.
 Exclusivity: exclusivity is guaranteed
  from the beginning.
The pilot shop is normally
positioned inside a shopping mall
in the capital city or on a central
shopping or pedestrian road,
which means that our partner has
to secure a strategic location-
placement in shopping malls, on
high-end streets and in close
proximity to other international
fashion brands.

The size of a typical “Love
Boutique” store should be approx.
50 sq.m. with a storage area of
about 10sq.m
Experience in a similar business
field is preferable.
Our new partner has to convince
us with a structured and well
thought-out plan to penetrate the
new market, setting up his store.
We do not need to stress that we
do value personal qualities,
managerial capabilities in addition
to a reasonable liquidity, which is
needed to finance the “Love
Boutique” Franchise project.
1.   Get to know the “Love Boutique” concept, philosophy, products.
2.   If you believe, you are the right franchisee for “Love Boutique” come and
     visit us at our head offices and discuss with all of our key managers.
3.   Find the right location for the “Love Boutique” pilot shop in your market.
4.   If we like the shop you propose we visit your territory and approve the
     proposed location.
5.   The franchise agreement is signed.
6.   We issue the detailed architectural plans for usage by you
7.   Construction of the first pilot store begins.
8.   Grand opening of “Love Boutique” store
9.   “Love Boutique” store starts to operate!
Contact Details: easyfranchise
                Themida Drivala,
        108 Kountouriotou Str, Piraeus
Tel: 0030 210 4225424, Fax: 0030 210 4128382
    E-Mail: international@easyfranchise.gr

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Love Boutique Franchise Concept

  • 2. “Love Boutique” is represented by Basic’s Sense, an active company in the fashion field since 1984 with retail shops, emphasizing on accessories such as bags, shoes, clothes, jewels, hats, scarves and many more.  In 1999 Basic’s Sense enters wholesale business offering complete product lines. Today, we have:  200 active customers  20 suppliers from all over the world,  15 sales points
  • 3. We have created a diversified portfolio of brands. We carefully select companies from all around the world in order to find those that will be included in “Love Boutique” shops so as to best cover the needs of our customers and market.  For a company to be considered by Basic’s Sense, quality and innovativeness are the essential prerequisites.  Female accessories like bags, shoes, belts, wallets, clothes, scarves, hats, gloves, shawls, umbrellas, jewels -everything for the woman today- are carefully picked and offered to the Greek public.
  • 5. Our brands reflect our philosophy:  We are obsessed with diversity, quality and uniqueness of the products we represent  Products with unique character, especially concerning the design, that dare to experiment with new materials, colors and the ideas that fashion suggests.
  • 6. Every line has its own marketing philosophy and therefore “Love Boutique” shops highlight it and approach the prospective customers accordingly.  The products are presented on the appropriate furniture following each brands’ unique concept.  For customers, the name “Love Boutique” has become a synonym for a stylish, unique, diverse and contemporary product
  • 7. Feminine lines, subversive combinations with pieces of excellent quality and accessible prices for the modern, demanding, active woman, who still remains a little girl! After all, what would our life look like without spicy details?
  • 8. Our collections, always in fashion and fresh, inspire today's women to create and reinvent their personal style. Be familiar with the marvelous British Paul’s Boutique collection! Spicy bags and always in fashion clothes. Eccentric cocktail and modern clutches Olga Berg. In the world of accessories, the fantasy focus is, obviously, Lollipops! Bags, small leather items, shoes, belts, hats, jewellery, key-rings, I-pod covers, the brand suggests a perfect girlie range.
  • 9. Woolen scarves and silk foulards for all day long occasions by the German company Codello. Glamorous and extrovert designs of Zandra Rhodes and Red or Dead handbags will highlight your personality. Dress up in girly dresses and match them with vintage Siren cardigans .
  • 10. Paris based brand with fashion accessories, shoes, bags , jewels, belts
  • 11. London based brand with in fashion women bags, garments, accessories
  • 12. German company designing and manufacturing, scarves , etoles, pashminas
  • 13. Australian brand with evening bags, clutches
  • 14. UK brand with bags from designer Zandra Rhodes
  • 15. UK brand with embellished cardigans
  • 17. Location: central  Size: 50 sq.m.  Storage Room: 10 sq.m.  Colors: black, fuchsia, turquoise, golden  Materials: wood, velvet, plexiglas, inox, textile “Love Boutique” stores combine minimal, baroc, industrial, rock and romantic elements in order to underline each brand’s characteristics.
  • 20. Merchandising rock…
  • 24. Term of Cooperation: 9 years Average Store Size: 50 sq. m. Est. Decoration Cost: € / per sqm Projected Products: € / per season Est. Total Investment: €
  • 25. Using sophisticated procedures and high-end technology, enables our qualified support team to be “Your Partner” lending you a hand whenever needed.  Store Evaluation: provided  Architectural Design: provided  Initial Training: provided  Personnel Training: provided  ERP: …  Manuals: provided  Area Exclusiveness: provided
  • 26. A business relationship directly with the mother company. Our new partner has the right to operate one “Love Boutique” store inside the territory. The majority of franchisees start out by owning one “Love Boutique” store.
  • 27. In general, the following direct franchise key terms apply:  Term of franchise agreement is normally 9 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market.  Territory: Normally a city, but this varies depending on the size as well as on other factors that may characterize the city.  Exclusivity: exclusivity is guaranteed from the beginning.
  • 28. The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location- placement in shopping malls, on high-end streets and in close proximity to other international fashion brands. The size of a typical “Love Boutique” store should be approx. 50 sq.m. with a storage area of about 10sq.m
  • 29. Experience in a similar business field is preferable. Our new partner has to convince us with a structured and well thought-out plan to penetrate the new market, setting up his store. We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the “Love Boutique” Franchise project.
  • 30. 1. Get to know the “Love Boutique” concept, philosophy, products. 2. If you believe, you are the right franchisee for “Love Boutique” come and visit us at our head offices and discuss with all of our key managers. 3. Find the right location for the “Love Boutique” pilot shop in your market. 4. If we like the shop you propose we visit your territory and approve the proposed location. 5. The franchise agreement is signed. 6. We issue the detailed architectural plans for usage by you 7. Construction of the first pilot store begins. 8. Grand opening of “Love Boutique” store 9. “Love Boutique” store starts to operate!
  • 31. Contact Details: easyfranchise Themida Drivala, 108 Kountouriotou Str, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: international@easyfranchise.gr