Let's examine a different way of tackling keywords.

1. Search | Keywords

2. why?
search marketing = content = keywords
are we doing it totally right?
how do international people living in the US search?
they might be residents of the US, do they think like Americans though?
what if they don’t ?
is there an opportunity to become visible, with a low cost targeting those “wrong” keywords?

3. what?
good morning
378,000 results
greek/greekglish
lawyer
93,200 results
there is even a
website built on
this “wrong”
keyword

4. how does a Greek person living in the US search?
searching habits vary
Lawyer or Dikigoros
what keyword do they rank for?

5. how?
Target Audience: Greeks staying in New York.
Insight: They look for Greeks to work with because they trust them more and because they already know the way the work.
Campaign: We will optimize some of the website’s pages for keywords spelled in Greekglish.