Internet marketingbenefits
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Internet marketingbenefits
- 1. INTERNET MARKETING BENEFITS A PaperStreet Presentation
- 2. THE GOAL OF YOUR SEO CAMPAIGN IS TO BE THE INDUSTRY LEADER
- 3. Websites Your website is the base of all your marketing This is your: - Content - Search - Blogs - Social Media - Videos - Everything Else
- 4. YOUR TOOLS FOR ESTABLISHING INDUSTRY DOMINANCE: SOCIAL MEDIA BLOGGING AUTHORSHIP / LOCAL
- 5. WHY THIS IS IMPORTANT FOR SEARCY DENNEY SCAROLA BARNHART & SHIPLEY, PA • ATTRACT NEW AND EXISTING CLIENTS • INCREASE BRAND LOYALTY AND EMOTIONAL ATTACHMENT • DEVELOP BRAND AWARENESS AND RECOGNITION • DIFFERENTIATE YOUR BRAND • BUILD CREDIBILITY
- 6. Bar Rules: Social Media Purely Social – No Rules. Party On! Promoting the Law Firm –Obey the Rules. Objectively Verifiable Don’t Mislead, Omit or Lie. Don’t solicit directly unless a current relationship. Not responsible for comments Social Media is not required to be filed. Must have Contact Information on profiles (and in the posts of Twitter).
- 7. USE SOCIAL MEDIA BRANDING AS AN “ELEVATOR PITCH” TO NEW AND EXISTING CLIENTS FOLLOW LIKE SELL CONVERT
- 8. WHO WOULD YOU FEEL MORE COMFORTABLE CONTACTING?
- 9. BLOGGING BEST PRACTICES • Create quality content • Format for the web • Write for your reader • Optimize your posts • Write catchy headlines • Aim for 500-700 words • Post regularly • Avoid duplicate content • Cross-promote • Incorporate visual aids
- 10. Websites: Content • Goal – Become an Authority. – Unique. Don’t Duplicate. – Make it Contextually Relevant for what you want to be. – Don’t Copy or Steal. – Have a Site Structure. • What to Write About – Don’t just Write about You, You and You. – Write what your Clients Want to Read – Facts, Q&A, How To, Case Studies, Top 10 Lists.
- 11. Websites: Blogs Topics • News – Court Rulings, Legislation, Industry News, Trends, Cases – Informative • Case Law Analysis • Client Questions – FAQs – Process – Announcements • Firm News, Success, Awards Schedule • Publish Daily. • Yes. Publish Daily. • Very Least Publish Weekly Big Long List - http://www.paperstreet.com/blog/5047
- 12. WHY LOCAL MATTERS • PROPER CATEGORY ASSOCIATION • PHYSICAL ADDRESS IN CITY • OWNER VERIFIED LOCAL PAGE • EXACT ADDRESS ON WEBSITE • PROXIMITY OF ADDRESS TO AREA OF INTEREST
- 13. WHY AUTHORSHIP MATTERS • WEBSITE IS A PUBLISHING PLATFORM • BEING THE “FACE” FOR THE COMPANY • AUTHORSHIP VS. PUBLISHER • MORE LIKELY TO CLICK ON AUTHORSHIP THAN OTHER TOPPED RANKED SITES • AUTHOR RANK
- 14. VIDEO BLOGGING • SET UP A YOUTUBE CHANNEL NOW • GOOGLE TAKES VIDEOS SERIOUSLY • 53X TIMES MORE LIKELY TO BE CLICKED • RELEVANCY & AUTHORITY
- 16. CLIENT EXAMPLES
- 20. • Example 2
- 21. FOOD FOR THOUGHT • Do users have a hard time finding your company on social networks? • Is it difficult to differentiate your company on social networks? • Are your SMO accounts generating leads? • Are users actively involved in your social networks? • Do you need help identifying your social target demographic? • Are you giving your competitors a run for their money?
- 22. WHAT YOU CAN DO RIGHT NOW FOR SEARCY MASS TORT 1. If there is a specific person within the firm who deals more with torts, it may be beneficial to use their Twitter account specifically for this site. 2. Google + has no activity 3. No authorship is set-up 4. Let’s set-up different playlists on your YouTube channel to differentiate specific categories
- 23. WHAT YOU CAN DO RIGHT NOW FOR STRYKER IMPLANT RECALL 1. If there is a specific person within the firm who deals more with recalls, it may be beneficial to use their Twitter account specifically for this site. 2. There is no local listing. We can create a separate Google+ page, but it will only be beneficial if you frequently update it. 3. Space out YouTube uploads. Let’s set-up playlists on your channel to differentiate specific categories.
- 24. WHAT YOU CAN DO RIGHT NOW FOR ABOGADOSPARASERVIRLE 1. Post to Facebook more often (and add variety - photos, questions for discussion, and relevant news articles). When sharing your blog posts to Facebook add a one sentence summary with your post. 2. Create a Twitter account with the company name instead of using a personal account. 3. Create a separate Google+ page 4. Set-up authorship 5. Add additional videos to YouTube (you have a great audience here)
- 25. RESOURCES • The Best Websites to Spark Ideas for Social Media Posts • 10 Blogging Best Practices for Law Firms and Businesses • Five Don’ts of Social Media for Law Firms • Social Media Topics for Law Firms • Video Marketing – How it Works And Why to Use It
- 26. SUMMARY HIGH RANKINGS A STRONG SOCIAL MEDIA PRESENCE = MORE CONVERSIONS BETTER BUSINESS ________________________ HAPPY LAWYERS & INTERNET MARKETING TEAM
Notas del editor
- Reinforce the importance of active social media accounts by explaining how they are critical to SEO
- [define the purpose of a SEO campaign] The goal of every SEO campaign is to be the industry leader in your area and on your topic. The top authoritative figure; the ultimate resource all while establishing your brand and identity. The foundation for all campaigns are keyword phrases.
- [define the purpose of a SEO campaign] The goal of every SEO campaign is to be the industry leader in your area and on your topic. The top authoritative figure; the ultimate resource all while establishing your brand and identity. The foundation for all campaigns are keyword phrases.
- [explain the three ways you can achieve that goal] Once you have established the topic you seek to dominate you need to turn your attention to social media, blogging and authorship. All three bolster your relevancy and therefore, SEO results and conversions.
- [explain why you should care about social media / establishing yourself as an authority] You need to care about social media. Think of it as a leg to a chair - without a strong leg you fall down. It’s a no brainer that businesses need to have accounts on the major networks to build credibility, establish your brand and connect with your audience/customers on a more casual level, but the reap the benefits of those things you have to put the work in to build an audience and online reputation by contributing regular, meaningful content in the formats that your audience expects it.
- [explain why you should care about social media / establishing yourself as an authority] You need to care about social media. Think of it as a leg to a chair - without a strong leg you fall down. It’s a no brainer that businesses need to have accounts on the major networks to build credibility, establish your brand and connect with your audience/customers on a more casual level, but the reap the benefits of those things you have to put the work in to build an audience and online reputation by contributing regular, meaningful content in the formats that your audience expects it.
- [provide a literal example] We like to say that your social media accounts are an elevator pitch to your potential clients. They (potiental clients) are already their (they are in the elevator / have a Facebook account), your job is reach out to them.
- [show proof] & when done correctly, your audience turns to you as a resource over your competitor.
- [briefly explain blogging best practices]
- [briefly explain blogging best practices]
- [briefly explain blogging best practices]
- [explain local listings and the importance of telling Google where you live]
- [explain local listings and the importance of telling Google where you live]
- [explain local listings and the importance of telling Google where you live]
- [explain local listings and the importance of telling Google where you live]
- [client examples]
- [provide criteria for a self evaluation] Don’t worry – we did this for you.
- [specific instruction for searcymasstorts] Campaign Keyword Phrases We ran new keyword research in March and updated the keywords to be reflected in our monthly SEO reports. Please see the attached PDF (masstorts-new-kws.pdf) Content Audit Please see the attached document based on the new keyword phrases we recommended (SEO Onpage Document - searcymasstort.com.xlsx). There are 5 pages that meet our word requirement and have been passed for on-page optimization Blog Blogging is continuing very often and on a regular basis but integration of keywords into the blog posts needs to be completed and it is not. We are happy to educate and assist on what’s needed. We recommend setting up Google Authorship for each individual attorney since they all blog individually. July – 4 blog posts so far June – 14 blog posts May – 15 blog posts April – 11 blog posts March – 18 blog posts Technical Coding Review Nothing to report. Social Media There are no separate social media pages for searcymasstort.com. All social media is set up for searcylaw.com . We do not recommend creating additional pages specifically for searcymasstort since all four sites are for the same firm. If there is a specific person within the firm who deals more with mass torts or recalls it may be beneficial to use their Twitter account specifically for this site. Please let us know if you would like to set up a new account or associate a current account with either site. Google+ Local Currently searcymasstort.com is listed on the Tallahassee Google Business Page and searcylaw.com is listed on the WPB Google Business Page. Both are verified and completed. However, neither of them have any posts or activity. We recommend updating these pages frequently. Ashley can assist with this page if needed. Google+ Profile for Authorship There is currently no authorship set up. It appears some of the same individuals that post to the searcylaw blog post to these blogs as well. We currently have Google+ Profiles completed for John Hopkins, Brenda Fulmer, Cal Warriner, and Laurie Briggs. Please let us know if we should set them up for authorship on searcymasstorts as well. It is important for anyone who has authorship to be active on social media especially on their Google+ account. Please let us know who will be posting and we will move forward. YouTube You have one YouTube channel which links out to all of your sites. The last video was uploaded a week ago which is great, however eight videos were uploaded at the same time. This was most likely done since they were added onto the site. That is okay for this purpose, but we generally recommend posting videos to your channel periodically so that it is continually updated. We can also set up different playlists on your channel to differentiate specific categories, but we will need your direction on which playlists to create. We highly recommend that this be done. Ashley can assist with this. Local Citations Searcymasstort and strykerimplantrecall have the same addresses as searcylaw.com. Your local citations have been associated with the searcylaw site since only one website can be listed per address. If you would like, we can associate all West Palm Beach listings with one website and all Tallahassee listings with another, but this will leave one site out of local citations entirely. The other option is to associate local citations for both addresses with searcylaw and the other two sites will not be listed locally. We can discuss more options if you have another idea in mind. Ashley had emailed specifically in reference to Local Citations on July 1, 2014 and we have moved forward as we need direction on what the firm would like to do.
- [specific instruction for strykerimplantrecall] Campaign Keyword Phrases We ran and revised new keyword research in March and updated the keywords in AWR to reflect the changes. Priority #1 are the new keywords we recommended and priority #2 are the old keywords Please see the attached PDF document (they have been narrowed down to less than 10 and vague keywords have been removed). Content Audit Please see the attached document based on the new keyword phrases we recommended (SEO Onpage Document - strykerimplantrecall.xlsx). There are 3 pages (that encompass 5 primary keywords) that meet our word requirement and can be passed for on-page optimization Blog Blogging has not occurred very often. This needs to be rectified to make the website more relevant for the specific phrases we are targeting: July – None June – None May – None April – 2 blog posts March – 1 blog post February – 1 blog post The next blog post is from July 2013 Technical Coding Review All minor issues. A couple of 404 errors (we have fixed these) and some missing meta descriptions (that have also been repaired). Social Media There are no separate social media pages for strykerimplantrecall.com. All social media is set up for searcylaw.com . We do not recommend creating additional pages specifically for strykerimplantrecall since all four SEO sites are for the same firm. If there is a specific person within the firm who deals more with recalls, it may be beneficial to use their Twitter account specifically for this site. Please let us know if you would like to set up a new account or associate a current account with either site. Google+ Local Currently searcymasstort.com is listed on the Tallahassee Google Business Page and searcylaw.com is listed on the WPB Google Business Page. Both are verified and completed. However, neither of them have any posts or activity. We recommend updating these pages frequently. There is no local listing for strykerimplantrecall.com since it is the same address. We can create a separate Google+ page for this site, but it will only be beneficial if you frequently update it. Ashley can assist with this page if needed. Google+ Profile for Authorship There is currently no authorship set up. It appears some of the same individuals that post to the searcylaw blog post to these blogs as well. We currently have Google+ Profiles completed for John Hopkins, Brenda Fulmer, Cal Warriner, and Laurie Briggs. Please let us know if we should set them up for authorship on searcymasstorts and strykerimplantrecall as well. It is important for anyone who has authorship to be active on social media especially on their Google+ account. Please let us know who will be posting and we will move forward. YouTube You have one YouTube channel which links out to all of your sites. The last video was uploaded a week ago which is great, however eight videos were uploaded at the same time. This was most likely done since they were added onto the site. That is okay for this purpose, but we generally recommend posting videos to your channel periodically so that it is continually updated. We can also set up different playlists on your channel to differentiate specific categories, but we will need your direction on which playlists to create. We highly recommend that this be done. Ashley can assist with this. Local Citations Searcymasstort and strykerimplantrecall have the same addresses as searcylaw.com. Your local citations have been associated with the searcylaw site since only one website can be listed per address. If you would like, we can associate all West Palm Beach listings with one website and all Tallahassee listings with another, but this will leave one site out of local citations entirely. The other option is to associate local citations for both addresses with searcylaw and the other two sites will not be listed locally. We can discuss more options if you have another idea in mind.
- [specific instruction for abogadosparaservirle]
- [resources for more informtation]
- [summary of presentation]