You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
7. Now
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
8. Now
1. Tell you briefly who I am and why I’m here
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
9. Now
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
10. Now
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
11. Now
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
4. Questions
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
18. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
@k8gallagher
kgallagher@paramore.is www.paramore.is
47. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
@k8gallagher
kgallagher@paramore.is www.paramore.is
49. 2011 - rule of 5 for social media
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
50. 2011 - rule of 5 for social media
5 Things You Can Do Right Now
4 Things You Should Never Do
3 Things You Should Use Right Now
2 Free Tools
1 Big Idea
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
51. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
52. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter
and Facebook
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
53. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter
and Facebook
For example:
Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us
and help them connect with each other.
We’ll do this by posting XX pieces of original content daily such as event announcements, product
announcements and news about us.
We’ll spend about an hour each week searching FB for new people to like and other’s walls to post
on.
We will respond to people’s questions within 2 hours.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
54. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter
and Facebook
3. Create an editorial calendar
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
56. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter
and Facebook
3. Create an editorial calendar
4. Use FB Custom Tabs
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
58. 5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter
and Facebook
3. Create an editorial calendar
4. Use FB Custom Tabs
5. Spend as much time finding/following as you do trying to be
found
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
59. 4 Things You Should Never Do
1. Be Absent
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
60. 4 Things You Should Never Do
1. Be Absent
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
61. 4 Things You Should Never Do
1. Be Absent
FAIL!
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
62. 4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
63. 4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
3. Be Salsey
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
64. 4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
3. Be Salsey
4. Rely on tabs too much
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
65. 3 Things You Should Use Right Now
1. Brand how you are going to respond
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
66. 3 Things You Should Use Right Now
1. Brand how you are going to respond
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
68. 3 Things You Should Use Right Now
1. Brand how you are going to respond
2. Use Content (Photos, Videos and Links)
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
69. 3 Things You Should Use Right Now
1. Brand how you are going to respond
2. Use Content (Photos, Videos and Links)
3. Be relevant
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
70. 2 Free Tools
Tool #1: HootSuite:
Manages all your social platforms from one dashboard.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
71. 2 Free Tools
Tool #1: HootSuite:
Manages all your social platforms from one dashboard.
Tool #2: Ow.ly Links:
Use Ow.ly links. You can track them to see how many people have
clicked on the links.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
72. 1 Big Idea
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
76. Now
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
4. Questions
10:15
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
77. It’s True!
65% of travel professionals polled worldwide
planned to increase their social media marketing
budget in 2012, a higher percentage than for any
other digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
93. •Reads blogs about social media and mobile technology
•Is an early adopter
94. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
95. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
96. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
97. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
98. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
99. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
100. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
•Is not overly confident about her social media skills
101. 49% of companies on social media
fail to have a social media strategy
102. 3. plan to invest more annually
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
103. 65% of travel professionals polled
worldwide planned to increase their social
media marketing budget in 2012
a higher percentage than for any other
digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
105. 4. keep up with that editorial
calendar
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
106. over 50% of US fans of travel
brands and companies “like” or “follow” such
brands and companies because they want
something in return...
...specifically deals and information about
deals.a higher percentage than for any other
digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
108. CMT 2012 | Milestones & Opportunities RoadMap
This forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagem
by focusing on tentpole events and splashy premiers
LInear Page
8,000,000 Music Awards Opportunity CMA Awards Opportunity
Singing Bee
Strickest Parents
Kix Brooks Solo Arrives Music Awards
Opportunity Sweet Home Alabam
The Signing Bee Season 4 Top 20
6,400,000 Opportunity Top Secret
Dallas Cowboys
Crossroads Opportunity Trick My What
Comedy Week + Next Big
Number of Facebook Likes
Comic Opportunity Replacement Crossroads
Program for Made Texas Women
Crossroads Opportunity Redneck Vacation
4,800,000 REdneck Wdding
Bayou Billionaires, Bayou Billionaires
Redneck Vacation and One Country
Sweet Home Alabama Working Class
Season Ends Gator 911
Artists of the Year
3,200,000 Radio LIve with Cody
Melissa and Tye Can you Diet
Opportunity Insider
Pure
Danger COast
1,600,000 Made
#1 Music and a Movie
Chance to Dance
In-Laws
0
April 2012
August 2012
February
March 2012
November 2012
December 2012
May 2012
June 2012
September 2012
October 2012
July 2012
January 2013
124 12th avenue south, suite 510
nashville, tn 37203
Kate Gallagher
paramore.is
@k8gallagher
kgallagher@paramore.is
109. 5. figuring out what pinterest is
and if it’s worth the headache
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
110. Pinterest
pin board-style social
photo sharing website
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
111. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
112. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
113. Pinterest
users can browse other
pin boards for inspiration
're-pin' images to their
own collections
'like' photos.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
120. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
121. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
photos make an impact
122.
123. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
124. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
125. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
126. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
4. keep up with that editorial calendar
127. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
4. keep up with that editorial calendar
5. test pinterest