Paramore University | What You Need to Know When Choosing your CMS
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What You Need to Know When Choosing your CMS It's time to stop burying all that content you just spent weeks on in the knowledge coffin that is your CMS. We have to rethink and redefine what "Content Management System" means. Is its purpose just to manage your content? No. The truth is that all major CMS systems are proficient at managing content. The real question is this: Can your CMS bring life to customers and the community at large? Leslie Camacho, CEO of EllisLab, will join us at PU to look behind the code and reveal what makes a CMS effective, efficient, and right for your business. No more dirt naps. Let's let our content live.
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Paramore University | What You Need to Know When Choosing your CMS
- 1. Avoiding the Knowledge Coffin What you need to know when choosing a CMS
- 2. Leslie Camacho CEO, EllisLab
- 3. Father
- 4. Husband
- 5. Nerd
- 6. I translate Nerd to help you be more successful.
- 7. Today we will discover • How to help your customers be successful • How to help your dev team be more successful • How to save a lot of money
- 8. This will help you choose a CMS. I promise.
- 9. Also, there will be homework. Sorry.* *Nerds are never sorry about sharing information.
- 10. What is a CMS? Content Management System
- 11. A CMS serves content in a way that makes your customers successful.
- 12. A modern CMS embraces COPE. Create Once Publish Everywhere
- 13. COPE Primer Google “NPR COPE”
- 14. The #1 mistake when choosing a CMS is not understanding how your content helps people succeed.
- 15. Lack of Customer Empathy creates a Knowledge Coffin.
- 16. Customer Empathy, How? • Don’t skimp on the “discovery” process. • Eat your own dog food. • Ask your customers. • A good team/agency will demand you do all three.
- 17. Believe that you make life better.
- 18. End goal is a “Success Guide” that explains how you help customers succeed in plain english.
- 19. Success Guide Tips • Use simple language • Describe the process from the customer’s view point. • Describe the end result from the customer’s viewpoint.
- 20. Turn Success Guide into Creative & Technical Requirements
- 21. Learn to Translate Nerd
- 22. Empathize with your “Makers” Creative, Technical, and Editorial People
- 23. Read Hackers and Painters by Paul Graham. Google “Hackers and Painters”
- 24. Read The Nerd Handbook Google “The Nerd Handbook” by Rands in Repose
- 25. You promised to save me money. Get to it already.
- 26. Empathy creates a shared language.
- 27. Use the Success Guide to help your Makers empathize with your customers.
- 28. End result is a Creative & Technical requirements guide that tells you what your Makers need to make your Customers successful.
- 29. All software has a philosophy that governs its development.
- 30. CMS Success Tree • Your customers • Your “editorial” team • Your “Maker” (creative & technical) team • In that order.
- 32. Research, establish empathy with providers using your requirements as a starting point.
- 33. Know your strengths and weaknesses so you know what type of support you’ll need.
- 34. Build something with the finalists, even if its just a simple web page.You need to use it.
- 35. Map your results back to the CMS Success Tree
- 36. Four Obstacles • “Holy Wars” • Feature Comparisons are misleading • Non-empathic party makes actual decision (budget, IT, whoever). • Security
- 37. ExpressionEngine
- 38. Contact http://EllisLab.com Leslie.Camacho@EllisLab.com @knight777