On this week's Partnered Report, a look at some key trends in mobile advertising, including the rise of the Google, Facebook, Twitter mobile ad "oligarchy" and new financing for deep-linking startup URX.

1. The
Report
EPISODE 34
A (Slideshow) Primer To Key
Trends In Mobile Advertising
photo: Oxfam

2. Click above to watch PR34: “A Video Primer To Key Trends In Mobile Advertising”
This presentation is a slideshow version of related content.

3. photo: JD Lasica
At a recent fireside at Stanford, famed
investor Marc Andreessen reminded
the audience that in the 70+ year
history of computing, the smart phone
was the first device that could reach
everyone on earth.

4. photo: Wikimedia
Sometime in 2014, the number of mobile phones will exceed
the number of people on planet Earth.

5. photo: Digital Trends
Young people are shifting to mobile in
droves - leading to big froth like FB’s
acquisition of Instagram and WhatsApp.

6. photo: Forbes
Google still commands the market,
with an estimate 47% market share
for mobile ads in 2014.
The scary thing for them is that
that percentage is down from 49%
last year.

7. photo: Blog Beatz
Twitter has commanded mobile advertising news since the
recent announcement of their MoPub “native ad” platform...

8. photo: Mashable
...and Facebook took over the airwaves this week by
announcing its much anticipated “Facebook Audience
Network.”

9. photo: The Guardian
But while it feels like
mobile advertising is
quickly becoming a three-
horse race (or “oligopoly”
as Digiday called it), the
space is still young.

10. photo: URX
Case in point: URX raises $12m
from top investors.
URX is a mobile deep-linking
startup that allows links to direct
users to specific places inside apps -
a technology still in its infancy.

11. photo: HQDesktop
The point? Mobile is young, and no one is a guaranteed winner yet.

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