A de addiction camp, not for booze but e-shopping

1. A De-addiction Camp, Not for
Booze But e-Shopping
Cos hiring counsellors to wean staff from online shopping
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2. Contd..
For 32-year-old Anirudh Sehgal (name changed), an executive with a multinational
corporation, online shopping brought distraction to his work and distress to his
personal finances. Sehgal would always have multiple shopping apps open on his
mobile phone and shop secretly for thrill, spending a bulk of his salary buying
unnecessary stuff. An online shopping de-addiction programme conducted by his
employer last quarter came as a life saver. Optum International, the organisation
that conducted the de-addiction programme, has since also connected him with a
counsellor.
“We not only made him realise the long-term impact and possible ways to tackle
this addiction, we also connected him to our financial advisors who helped him
plan his expenses better,“ says Amber Alam, head of business (India), Optum
International (formerly PPC Worldwide), a provider of employee counselling. It has
so far con ducted online shopping de-addiction programmes for about 500
executives. The tribe of such compulsive online prodigals is slowly growing, say
counsellors and psychiatrists. This is forcing companies to come alongside and offer
help to executives addicted to buying stuff online.
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3. Contd..
“Shopping addiction exists in our study on exploration of behavioural
addiction in community,“ says Dr Manoj Kumar Sharma, additional professor,
department of clinical psychology, NIMHANS, Bangalore.About 4.7% of
female respondents and 3.5% of male respondents admitted to online
shopping addiction in a NIMHANS study of 2,750 people in the age group of
18-65 years. The study was funded by Indian Council of Medical Research,
Delhi.
Every day, Sameer Malhotra, who heads the department of mental health &
behavioural sciences at Max Healthcare, treats at least two patients
struggling with compulsive online shopping disorders. Leading multinational
corporations are seeking de-addiction and counselling assistance for their
employees, companies that provide such assistance say.
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4. A LOT OF ANXIETY
Optum International recently did a workshop for two leading multinationals
in India. Each workshop is facilitated by a psychologist, who advises
participants on behavioural aspects, and a financial analyst, who advises
them on budgeting and shopping responsibly without going overboard.
These are typically 90-minute sessions with 3035 participants. Counselling
sessions are also offered at the end of such de-addiction sessions.
“There is a lot of anxiety because people are spending money buying stuff on
the Internet sitting in offices, airports, washrooms, wherever they can, and
damaging their finances,“ says Alam.
Typical signs of online shopping addiction include loss of self-control,
ignoring other tasks, binges of buying unnecessary products followed by
stressed finances and guilt.
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5. Contd..
“This is a kind of compulsive behaviour where consumers get a kick or are
compelled to buy things they do not need in abundance,“ says Max
Healthcare's Malhotra. “It sometimes boils down to keeping them under
supervision or keeping away plastic money from them,“ he adds.
Online retailers claim to be unaware of this syndrome. “We haven't come
across any cases of online addiction among consumers so far,“ says Praveen
Sinha, co-founder and managing director of Jabong.com. “But we are better
prepared in their recovery process by digging data of their shopping
behaviour. I doubt this will ever become an alarming issue for the
ecommerce sector in India,“ he adds.
An email query and calls to Amazon and Snapdeal went unanswered while
Flipkart said it cannot comment since the company hasn't encountered such
instances.
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6. This platform has been started by Parveen Kumar Chadha with
the vision that nobody should suffer the way he has suffered
because of lack and improper healthcare facilities in India. We
need lots of funds manpower etc. to make this vision a reality
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