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Chapter 04 Directing function of management
1.
DIRECTING FUNCTION OF MANAGEMENT CHAPTER-4 AUTHORS: DR.
KIRAN NERKAR DR. VILAS CHOPDE
2.
Involves influencing
individuals to achieve desired results. It is concerned with influencing, guiding, supervising, and motivating employees to perform efficiently. The four elements of the directing function are: CONCEPT OF DIRECTING © 2011, Dreamtech Press :: Chapter 4 2 Communication Motivation Leadership Supervision
3.
Pervasive Refers
to the fact that directing is required at every level of an organization. Continuous Refers to the fact that directing is a continuous process, which is performed throughout the life of an organization. Human Factor Refers to the fact that directing involves guiding, leading, motivating, and communicating to individuals. Creative Refers to the fact that directing aims at converting plans into action. Executive Refers to the fact that directing function is performed by all the managers and executives at all the levels of the organization constantly. Connector Refers to the fact that directing serves as the connecting and starting link between the different functions of management. CHARACTERISTICS OF DIRECTING © 2011, Dreamtech Press :: Chapter 4 3
4.
Initiating Actions Integrating Efforts Motivating
Employees Providing Stability Dealing with Changes Making Optimum Utilization of Resources IMPORTANCE OF DIRECTING © 2011, Dreamtech Press :: Chapter 4 4
5.
Personality can
be defined as a combination of physical, mental, and moral qualities of individuals reflected in their unique behavior, which separates them from others. The elements of personality are: Behavior Freedom Peculiarity Physical, Mental, and Moral Qualities Adaptability to Environment Psychological Systems Habits CONCEPT OF PERSONALITY © 2011, Dreamtech Press :: Chapter 4 5
6.
Attitude can
be defined as the tendency of an individual to react positively or negatively in a specific set of circumstances. The components of attitude are: Cognitive Component Affective Component Behavioral Component CONCEPT OF ATTITUDE © 2011, Dreamtech Press :: Chapter 4 6
7.
•Deals with the
behavioral aspect of learning and emphasis that the behavior of an individual always remains predictable depending upon the stimulus provided. Behaviorism •Refers to an extension of the theory of behaviorism as it tries to find and fix the shortcomings of behaviorism theory. It says that learning occurs when the schema of knowledge is combined, extended, or altered. Congnitivism •Encompasses the cognitive, behavioral, and environmental influences. Constructivism/ Social Learning LEARNING THEORIES © 2011, Dreamtech Press :: Chapter 4 7
8.
Perception is
the process of receiving, selecting, organizing, interpreting, checking, and reaching to sensory stimulation or data. The elements of perception are: Perceiver Perceptual Input Stimulus Perceptual Throughput Registration/Receiving Selection Organization Interpretation Perceptual Output CONCEPT OF PERCEPTION © 2011, Dreamtech Press :: Chapter 4 8
9.
Helps in
better understanding of human behavior. Interprets the situation for each individual uniquely. The varied perspectives of individuals help managers to have better understanding of the situation and take right decisions. Helps in building the personality of employees and makes them more confident. Helps in improving the behavior of employees in the management by understanding their perceptions. Helps management to identify the situations under which the behavior can be improved or molded. Minimizes conflicts as many times a conflict emerges out of discrepancy between the perceptions of the parties involved. Signifies that the honing of perceptual skills enhances the effectiveness of managers. © 2011, Dreamtech Press :: Chapter 4 9 IMPORTANCE OF PERCEPTION
10.
Supervision involves
overseeing the work of subordinates by their superiors to ensure that they are working in accordance with the plans. The various elements of supervision are explained as follows: Commanding Involves assigning work among subordinates by superiors. Guiding Refers to the second important element of supervision. Guiding involves training the subordinates by their superiors. Controlling Refers to the fact that a supervisor has to oversee the work of his/her subordinates. CONCEPT OF SUPERVISION © 2011, Dreamtech Press :: Chapter 4 10
11.
Ensuring quality
of products Preventing the wastage of resources and time Providing guidance to employees Ensuring the effective implementation of plans, policies, and programs Maintaining discipline in the organization Increasing the morale of employees IMPORTANCE OF SUPERVISION © 2011, Dreamtech Press :: Chapter 4 11
12.
An organization
should strive to motivate employees from to time to time to improve their performance, which, in turn, increase their efficiency. Direction can be defined as a process in which the managers of an organization instruct and monitor the performance of employees to achieve the desired goals. The directing function of an organization enables employees to understand their roles and responsibilities and perform accordingly. There should be proper communication between the managers and subordinates. RECAP © 2011, Dreamtech Press :: Chapter 4 12
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