2. Problem
● Overflowing wallets
○ Credit cards
○ Identification
○ Paper money
○ Various store cards
● Limited pocket/purse space
● Losing track of wallet items
● Overspending
● Numerous security holes
3. Solution : e-Wallet
● Pocket sized
○ Fits in/on existing infrastructure
● Online budget management
○ Limits for spending
○ Exclude/include certain locations
○ Access all accounts, from anywhere
● Embedded identification
○ All ID information in one location
● Scanner
○ Works with all scan types (Barcode, RFID, Strip,...)
4. Design
● Assimilate into any new/existing medium
○ Plastic card
○ Cell phone
○ Jewelry
● 24/7 online activity monitoring
○ Stop payment/cancellation from the web within
seconds on all accounts
● Pricing for extra functionality
○ Fraud protection
○ RFID
○ Scan options
6. Conclusion
● No new infrastructure
● All transaction accounts/requirements and
identification in one location
● Simple monitoring and security measures
e-Wallet
Credit Misc.
Money IDs
accounts cards
7. Advertising brainstorm
● The following are ad/commercial ideas
generated by the team for the eWallet.
● Each could be made into an online video or
television commercial
8. Advertisement #1
Did you ever lose your wallet?
Or forget your wallet at home?
How about standing in line and realizing someone snagged your wallet from
behind?
Introducing E-Wallet, the most convenient way to store all financial information
in one place and pay for services on the go.
E-Wallet comes in few different variations: jewelry, phone add-on and bioscan.
Use it at any grocery, supermarket or gas station just like you use your credit
card without swiping it. Just place your e-wallet right next to machine and it will
read your information from it.
E-Wallet. THE FUTURE of shopping.
9. Advertisement #2
Location: Line in supermarket.
Customer One at cash register: Oh man, I stood here for 20 minutes, only milk to pay for and just
realized my wallet is at home!
Customer Two: Come on! Move it! I got my own stuff to pay for.
Customer Three: Hey guys, there is no need to bicker. I just got this E-wallet from "Blah Blah" and now
I dont need to carry my wallet anywhere. As you can see I got my e-wallet as a jewelry piece and all I
have to do is just place it on the credit card reader. Here, let me help you with your milk. (touches the
card reader with her jewelry). See? Very easy.
Customer One: Oh that's awesome! Does it come in any other varieties?
Customer Three: Yes! it comes as smartphone app. See? I got it on my Android phone and my sister
has it on her iPhone. All you have to do is once again just place your phone on card reader and
transaction will go through.
Customer Two: Man, let me see it on my phone
Customer One thanks Customer 3 and walks out with his milk.
Customer Three with sad face: I wonder why more people didnt switch to e-wallet yet. I'm gonna go
broke if I will be showing everybody how it works.
Customer Two: Got the app! This is like the future! Now I can pay for all of my groceries with my
phone or my ring!
Voice behind scenes: E-wallet. THE FUTURE way to shop.
10. Advertisement #3
Concept of commercial: Seinfeld wallet episode.
Location: Diner where Jerry discovers George's enormous wallet.
Jerry: You have as much cow here, than you do here (burger)
George: (puts wallet back in his pocket) My back is killing me.
Jerry: It's probably from that wallet! Look, you're on a slant!
George: Just need a couple of napkins..(puts it under his other pocket to even himself
out)
Jerry: Listen, you need to get yourself one of these E-wallets. It's great. All you need
is your cellphone and just use it like you would your credit card. No more bricks in
your back pocket.
George: I need everything in there!!
Jerry: You have hard candy in there! Look you can store all your financial
information in there and you can even budget and manage all your finances online or
on your phone. Its so simple. E-wallet is THE future of shopping.
George: (replaces his wallet with Jerry's phone) Wow my back is feeling better
already.
