Introduction to Valient Solutions Online Focus Group Services

1. Valient Solutions Market Research
Global Online Focus Group Capabilities
Introduction to Online Focus Group Services
© 2011 VALIENT SOLUTIONS PAGE 1

2. Qualitative Market Research
Valient Solutions :: COST FX Online Focus Groups
 Innovative concept testing tool that enlivens the respondent experience and provides rich
visual feedback for the research buyer.
 Allows respondents mark up ads, web pages, direct mail and packaging concepts and logos
with visual images and text.
 Provides clients creative, visual feedback from consumers while offering respondents a way
to co-create elements of their favorite brands.
 Allows both qualitative participants and survey respondents to mark up video, website,
images and text with emoticons, arrows, colors, and text boxes.
Communicate visually: visuals created by the respondent themselves.
Connect: insightful look at how consumers would recreate or influence their favorite
brands.
 Advantages:
3-4 times the amount of verbatim responses due to instant response method.
Less cost than face-to-face focus groups.
Respondents from across geographic regions.
Excellent for advertising testing, website navigation testing and free-form discussions.
© 2011 VALIENT SOLUTIONS PAGE 2

3. Traditional Focus Groups vs.
Online Focus Groups
Focus Group Traditional Valient COST FXTM
Comparison Chart In-Person Online Focus Groups
Focus Groups
Overall Cost Higher than 40-50% lower
online focus groups than in-person focus groups
Setup & 3-4 weeks 2 weeks
execution timing
Recruiting cost $50-150 per person, 20% lower
Dependant on incidence rate
Moderator cost Same 20% lower
Participant Availability Within 30 mile radius of facility Virtual from any geographic area,
Ability to reach hard to recruit audiences
Participant Anonymity None All participants are anonymous, encourages open discussion.
Participant Interaction Loud respondents tend to dominate All respondents can respond simultaneously with equal
in-person focus groups emphasis & impact
Participant Incentives $75-150 each participant 20-30% lower
Stimuli Video, audio & concept boards Video, audio, concept boards, virtual whiteboards, websites &
multi-media
Observer Interaction Behind one-way mirror, notes send in to moderator, slow and High degree of interaction between observers and moderators,
non-efficient instant messaging on a real time basis
Observer 2 hours per session plus 1.5 to 2 hours from office or home office environment
Time Commitment travel time to facility
Facility Rental $200-$500 None
Food Service $100-$300 None
Travel Costs $500-$1,000 per person. None
For moderator & client observers
Transcription Costs $50-200 None
Transcription 1-2 business days Within 30 minutes after conclusion
Turnaround Time of the focus group
© 2011 VALIENT SOLUTIONS PAGE 3

4. Online Focus Group Advantages
Online Focus Groups open a world of possibilities for the traditional market
researcher. Here are a few of the advantages:
 Remote access from anywhere in the world
 Multi-media capabilities
 No geographic limitations (foreign language capable)
 Significantly reduce travel costs (which can be put back into research)
 Target hard-to-reach, low incidence targets
 Respondent convenience
 Higher degree of anonymity to respondents (sensitive topics)
 Instantly available transcripts
 Larger groups (specifically BBFG)
© 2011 VALIENT SOLUTIONS PAGE 4

5. Online Focus Group Advantages
Why Valient Solutions Online Qualitative Services?
 Experienced qualitative administrators
 Live toll-free technical support
 Network of qualified online moderators
 Online qualitative recruiting services
 Incentive and fulfillment administration
 Online qualitative to compliment traditional methods –
not a replacement of traditional methods
 Relieve moderator fatigue – less travel/downtime
© 2011 VALIENT SOLUTIONS PAGE 5

6. Online Focus Group Advantages
No downloads are needed so compatibility is never a problem
Share your screen for slideshows, images, text, videos or any type of online media
and enjoy live tech support
Conduct your interview over the phone or use our text input application
© 2011 VALIENT SOLUTIONS PAGE 6

7. Online Focus Group Customizable Screener
© 2011 VALIENT SOLUTIONS PAGE 7

8. Online Focus Group Advantages
 Synchronous or real-time
 Top-of-mind discussion
 10-12 participants
 Elimination of group bias
 Communicate privately
 Pre-loaded moderator’s guide
 Quick-click probe questions
 Private client viewing
 Customizable screener
 Automated email invites
 Online booking facility
© 2011 VALIENT SOLUTIONS PAGE 8

9. Online Focus Group Moderator’s View
5. Builder Tool Bar
1. Whiteboard Frame
3. Chat Display frame
3. Chat Input frame
2. Pre-loaded Discussion Guide
© 2011 VALIENT SOLUTIONS PAGE 9

10. Online Focus Group Observer View
© 2011 VALIENT SOLUTIONS PAGE 10

11. Online Focus Group Participant View
© 2011 VALIENT SOLUTIONS PAGE 11

12. © 2011 VALIENT SOLUTIONS PAGE 12
© 2007 Valient Solutions Page
12

13. © 2011 VALIENT SOLUTIONS PAGE 13

14. © 2011 VALIENT SOLUTIONS PAGE 14

15. Online Focus Group Pricing
Focus Group Valient COST FXTM Valient COST FXTM
Comparison Chart Online Focus Groups & Online Focus Groups &
Online Bulletin Board Online Bulletin Board
U.S. Consumer Audiences U.S. Business-to-Business
Professional Audiences
Online focus group setup includes: $1,500 for 90 minute OLFG $1,500 for 90 minute OLFG
Hosting, moderation & instant transcripts $2,000 for 120 minutes OLFG $2,000 for 120 minutes OLFG
Setup, recruitment & 2 weeks 2-3 weeks
execution timing
Participant recruiting cost $50-$100 per person, $75-$400 per person,
from general population Dependant on incidence rate Dependant on incidence rate
(Need to recruit 15 for 10 to show)
From client lists via email $25 per person $25 per person
Participant Incentives $75-$150 each, depending on incidence $75-$500 each, depending on incidence
(billed at cost & postage)
Stimuli uploads No additional charge No additional charge
Travel Costs None None
Transcription Costs No additional cost No additional cost
© 2011 VALIENT SOLUTIONS PAGE 15

16. Valient Solutions Market Research
Website: www.valientsolutions.com
Phone: 1.585.227.2600
Fax: 1.866.804.7364
Corporate Headquarters
470 Long Pond Road, Suite 270
Rochester, New York USA 14612
Scott D. Upham
President & Chief Executive Officer
E-Mail: scott.upham@valientsolutions.com
Phone: 1.585.227.2616
Patrick Leahy
Vice President, Client Services
E-Mail: patrick.leahy@valientsolutions.com
Phone: 1.585.227.2623
© 2011 VALIENT SOLUTIONS PAGE 16