This campaign used Klout Perks to provide 15 top video game influencers with limited edition Halo-themed Doritos and Mountain Dew kits. The influencers generated over 300 pieces of social content reaching over 750,000 unique users and generating 2 million total impressions. The goal was to increase awareness of Doritos, Mountain Dew and Halo 4 through earned media. The most viewed user-generated video received over 56,000 views.

1. INFLUENCERS:
15
CONTENT GENERATED:
302
UNIQUE REACH:
760,563
TOTAL IMPRESSIONS:
2MM
GOAL:Increase awareness for
Dorito’s®, DEW®
and Halo 4 through
earned media
SOLUTION:Generate authentic social content by offering
15 top-tier video game influencers something
truly special–a limited edition Halo-themed
Doritos® and DEW® kit
"OURMOSTINFLUENTIAL,MOSTPASSIONATECONSUMERSFUELEDBUZZANDDISCOVERYAMONG
OURFANSINAWAYTHATFAREXCEEDEDOUREXPECTATIONS" Mike Messersmith, Brand Manager

2. TWITTER
Tweets
Retweets
........... 89
...... 21
FACEBOOK
Wallposts
Comments
Likes
....... 28
...... 22
............... 69
INSTAGRAM
Posts
Comments
Likes
............ 10
.... 9
............. 54
OTHER
(LinkedIn, Google+,
Klout)
....... 12
CONTENT CREATED BREAKDOWN
MOST VIEWED VIDEO
USER GENERATED CONTENT(Selected samples)
56,579TOTAL VIEWS
VERTICAL:
CONSUMER
PACKAGED GOODS
PERK TYPE:
MERCHANDISE
CAMPAIGN GOAL:
AWARENESS
CONSIDERATION
CONVERSION
Twitter
Facebook
Instagram
Other
Facebook
38%
Instagram
23%
Other
4%
Twitter
35%
WHAT IS
KLOUT FOR BUSINESS?
Klout for Business helps marketers
find and engage the people who matter
most. Klout Perks enables businesses
to generate authentic earned media
by engaging their most powerful
influencers with unique rewards—
products, discounts, events, etc.
Learn more at business.klout.com.
"There's a ton of great information inside...
this is very cool."
Limited Edition Halo 4 Mountain
Dew/Doritos Attack Pack Unboxing
3,405 views
TempJared
• 85 videos
Limited Edition Halo 4 Doritos/Mountain Dew Box Klout Perk + Halo 4 Tritton
Warhead 7 ow.ly/2sZC1a
Dan Hammill
@Greenskull
Got my special edition Mountain
Dew/Doritos box from @klout!
I’ll make a video later! @bsangel
@sixokay @k_wolfkill
pic.twitter.com/DhS5oufR
Ready Up Live
@ReadyUpLive