The document discusses the importance of networking through associations to build long-term relationships. It provides a formula to effectively network which includes finding relevant associations to join, attending events to work the room and discover opportunities, and serving the organization through participation, volunteering, and committees to further engage with members. Different types of associations are described such as professional, service, chambers of commerce, and business groups which can provide benefits like finding partners, clients, and learning about the community. Patience, persistence and consistency are emphasized when using associations for networking.