Presentation given to the public affairs directors and managers at ATMOS Energy, on July 7, 2011.

1. Social Media Etiquette
Presented to
ATMOS Energy
July 7, 2011

2. Emily Post
“Manners are a sensitive awareness of
the feelings of others. If you have that
awareness, you have good manners, no
matter what fork you use.”
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3. Ten Rules of Networking
• Have a strategy, be strategic, have a plan
• Ask, don’t talk
• Have energy
• Have stories
• Bring people into the conversation
• Always be on
• Know the dress code
• Be known
• Always carry business cards
• Be polite
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4. Things to Remember
• Listen (take in)
• Help and care (give)
• Be Responsible (think first)
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5. Rules of Thumb
• Don’t extend or accept an invitation if you
haven’t met someone in person
• Give without expecting to get
• Tell the truth; be genuine
• Work to earn respect, don’t demand it (you
can’t)
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6. The 3 R’s of Reward
• Reciprocation
• Respect
• Reliability
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7. The 3 D’s of Disaster
• Disclosure
• Defamation
• Discrimination
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8. The Big Three
• LinkedIn
• Facebook
• Twitter
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9. The Big Three: Stats
• LinkedIn
 41 million unique visitors
 Older male professionals
• Facebook
 590 million unique visitors
 Women professionals
• Twitter
 97 million unique visitors
 Young professionals
Paul Kiser, Social Media Today
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10. LinkedIn: Do’s and Don'ts
• Do:
 Post content of value regularly
 Reach out to those you know
 Make recommendations and participate
• Don’t:
 “Hunt” contacts
 Ask for recommendations or post too soon
 Approach those you don’t know
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11. LinkedIn
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12. Facebook: Do’s and Don'ts
• Do:
 Be genuine
 Use a photo, not a logo
 Consider personal versus business use
• Don’t:
 Borrow images or content without asking
 Approach people you don’t know
 Write or share things you don’t want public
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13. Facebook
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14. Twitter: Do’s and Don'ts
• Do:
 Retweet carefully
 Share content of value
 Listen and participate
• Don’t:
 Follow then unfollow
 Be vague or indirect
 Vent
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15. Twitter
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16. Remember….
• Listen (take in)
• Help and care (give)
• Be Responsible (think first)
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17. Sources
• Radian 6 blog and e-book
• Techipedia
• Chris Brogan
• Social Times
• In the Bubble
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18. Sources: Radian6
• Radian 6 blog
 “Everything I learned…” (Melanie Thompson)
 “We are responsible for what we say and do.”
• e-book
 Good primer
 “Say please and thank you.”
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19. Sources: Chris Brogan
• An Insider’s Guide
 Appearance
 Friending
 Conversation
 Disclosure
 Promotion
 Sharing
 Content
• The 12:1 Rule
 Give more than you receive
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20. Emily Post
“Nothing is less important than which fork
you use. Etiquette is the science of living.
It embraces everything. It is ethics. It is
honor.”
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21. Contact Info
Paul E Maynard
paul@paulemaynard.com
817-891-1167
www.paulemaynard.com
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