1. THE LEARNING
PEOPLE
The Digital Revolution: A Measure of Success
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CASE STUDY | EDUCATION PARTNER

2. CHALLENGE
Digital media has revolutionized how the
world communicates. But how do businesses,
which are keen to capitalize on new digital
technology, measure the digital experience of
a potential new employee?
It’s a quandary that Patrick Aylmer, Founder and Director of
online education website The Learning People has seen time and
time again.
“We have been watching marketing job specs for quite some
time, and there is definitely a surge in demand for people with
digital marketing experience, the trouble is, we know from
practice that it’s very difficult for candidates to prove that digital
knowledge, and indeed for employers to tell the difference
between one person’s skill’s and another’s without a qualification
to back it up.”
The Learning People is a successful online education website
that connects people in the UK to the world’s best online training
courses and certifications.
CASE STUDY | EDUCATION PARTNER
PARTNER
INDUSTRY
Education
HQ
Brighton, UK.
PROFILE
The Learning People is an online
education website that connects
people in the UK to the world’s
best online training courses and
certifications. Their aim is to give
their students the best training
and support possible.
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3. The Learning People have been watching the rise of digital
marketing requirements on job specs for quite some time, and
fielding a growing number of requests from jobseekers and
career movers, for a professional digital marketing qualification.
So, it was only a matter of time before the company rolled out
their own course.
SOLUTION
With a mandate to provide the best training that they can find,
the Learning People spent months researching their options.
Eventually, it was clear that one qualification in particular was
standing out.
It was very clear to us that the
Digital Marketing Institute’s offering
was head and shoulders above
anything else.
For the Digital Marketing Institute, their relationship with The
Learning People was just as positive. The current product range
that existed in the Digital Marketing Institute showed that they
knew what their students wanted, and delivered to the highest
standard. For the Learning People this in-depth understanding of
the core subjects was key to any agreement.
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- Patrick Aylmer, Founder and Director

4. Because the Digital Marketing Institute pays close attention to
developments, trends and growth in the digital sector and review
courses to include what’s relevant today, their Digital Marketing
courses are always evolving.
They also offer the global standard in Digital Marketing education
and certification, with a syllabus validated by Google, Facebook,
Twitter and LinkedIn. These credentials are unique to the
Digital Marketing Institute and the Learning People were swift to
recognise the vast potential in what we offer.
RESULT
While being able to offer a validated professional course is
very important, integrating that course and rolling it out to new
students is another challenge entirely.
With the support of the Digital Marketing Institute, the Learning
People were able to launch their new courses as efficiently and
smoothly as possible.
Patrick says: “From the beginning of the on-boarding phase with
the Digital Marketing Institute, we’ve had support for our student
services, our marketing and sales, and that’s ongoing. And we’re
incredibly excited about the level of support that we’ve had.”
key facts
Our syllabus is validated
by Google, Facebook,
Twitter and LinkedIn.
We show our partners
how to promote their
courses through targeted
online campaigns and
diagnostics tools.
80% of Digital Marketing
Institute students now
work in the digital space.
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5. Kate James, Head of Student Care says:
The setup of the system for our
students, the registration process
to get on board with the Digital
Marketing Institute courses is
really straightforward and it works
really, really well for us and for our
students.
“From student registration to marketing, the partnership with
Digital Marketing Institute has meant full support in every
process and it’s been wildly successful. So successful in fact that
many of The Learning People staff now take our Digital Marketing
Institute courses to keep up to speed themselves – and to stay
ahead of their competitors”.
Steve Linney, Head of Marketing says: “It’s been a really smooth
launch. The Digital Marketing Institute guys have made my job a
lot easier.”
To learn more about this and other Education Partner
case studies please contact our dedicated new
business team on 353 (1) 5311200
or email intl@digitalmarketinginstitute.com
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CASE STUDY | EDUCATION PARTNER