This presentation is also among the firsts I made for one of my classes during my first semester at the John Molson School of Business. (COMM 212/ Autumn 2012)

1. Amazon, not just a rain forest!!
KERI CHEN, PAUL NGUYEN, JENN PAYNE, MARLENE SALIBA, SAI T

2. Table of Contents
Introduction
History
Advertisement & Merchant
Partnerships
Products & Services
Website
Sales, Revenue & Profit
Conclusion

3. Marlene Saliba
Introduction & History

4. Introduction
Business-to-Consumer E-commerce
Practical, Efficient, and Convenient
Security and Payment Methods
 Reduces Costs, Processing Errors, and
Eliminates Middleman

5. Introduction
Amazon.com is the largest online retailer in
the world
Serves many countries around the world
The company is still looking to expand, to
include more countries

6. History
Amazon.com, Incorporated was created in 1994 by
Jeffrey Bezos.
Officially launched online in 1995 and was
reincorporated in 1996.
The company started as an online bookstore, but
now includes a large range of products.
In 1997, stocks were offered to the public.

7. H
i
S
T
O
r
y
 At the beginning, the company had a slow business plan.
 Despite this, the company succeeded, making large
profits.
 Lawsuits were filed against Amazon by Barnes & Noble
and Walmart.
 The lawsuits were settled out of court.

8. JENN PAYNE
PRODUCTS & SERVICES

9. Amazon Products
 Products range from
DVD’s to groceries.
 Discounted prices
 Pre-Order
 Amazon exclusives

10. The Kindle
Release Date: November 19th, 2007
4 Generations:
1. Kindle
2. Kindle 2
3. Kindle DX
4. Kindle 4

11. Kindle Fire
 The Kindle Fire was
announced in November
2011
 Not an e-book reader; but a
Tablet
 Cost: US $199 (Estimated)
 Competitors: iPad and
Google Android Tablets.

12. The Pinzon Label

13. Amazon MP3
 Online Music Store
 Launched in September 2007
 Available in United States, United Kingdom, Germany, France,
Austria, Switzerland, Japan

14. Amazon Prime
 Amazon Prime is a
membership:
 Flat shipping rate to Asia,
Europe and North America.
 Free streaming of movies
& TV shows.
 Library Services for Kindle
owners.
 Starts at 79$/ year!

15. SAI TIRUNAGARU
WEBSITE & SERVICES

16. E-mail

18. Website

21. Camera’s, books, goods  actual
displays, customer reviews, common
recommendations, packaged deals
Websites
Contains records with special features
such as book cover graphics, tables of
contents, reviews, patron comments (to
make it more user-friendly), additional
reading suggestions.

22. .CA VS. .COM
Change in prices & shipping
.Ca might have more Canadian
products
.Com is oriented towards the
Americans
Websites
.Ca is for Canada (Runs in
Canadian provinces)

23. BECOME A MEMBER
Takes up to 5 minutes to become one
Email notifications let members know
about new items and books by their
favorite authors or publication in their
subject areas
Websites
Easy and simple

24. PAUL NGUYEN
ADVERTISING

25. Advertising
Amazon’s goals for their marketing strategy is to:
1. Increase customer traffic to our
websites
2. Create awareness of our products and
services
3. Promote repeat purchases
4. Develop incremental product and
service revenue opportunities
5. Strengthen and broaden the
Amazon.com brand name.

26. Web-Banners
Videos
 248 000 000 pages stored on Google’s
index!
Advertising

27. Advertising
 Amazon uses the crowd to create “segments
of one”
 By focusing on a person’s online behaviour,
wants and needs
 Amazon uses the wisdom of the crowd to
personalize the user experience!

28. Amazon Associates is a program that allows website
owners, Web developers, and Amazon sellers make
money by advertising millions of new and used products
from Amazon.com and its subsidiaries.
Website owners and bloggers who are Associates can
create links and customers click through those links and
buy products from Amazon, they earn referral fees!
Market Partnership

29.  Amazon Associates was one of the first online
marketing programs launched in 1996!
 The program has a more than 12 year track record of
developing solutions to help website owners, Web
developers, and Amazon sellers make money by
advertising.
Market Partnership

30.  Amazon operates Web-stores for major brands such as:
Market Partnership

31. KERI CHEN
Sales, Profit and Revenue

32. It’s Awesome!!
Amazon
Apple
Google

33. Sales, Profit and
Revenue
Individual customers: 2.82 million
Employee:
56.200
TR:
$ 48 billion
Net income:
$ 631 million
Total assets:
$ 25.3 billion

34. Safe
Cheap
Disadvantages:
Cannot try
Waiting time
Advantages:
Easy

35. Conclusion
Amazon is not only a
E- COMMERENCE business!
They will open a store in Seattle in 2012.
We can see them all over the world!
Amazon, is not only a rainforest!

36. Thank you! 