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The Science of Start
Bird-in-the-hand




                       paulshawsmith
                          scientific business strategy
William Kamkwamba (Video)
27     entrepreneurs   3 40 to              start ups




   $200              million to   $6         billion




                                  1      IPO

                                         Source: Sarasvathy (2007)


Interview with 27 expert entrepreneurs
Bird-in-the-hand




                   paulshawsmith
                      scientific business strategy
(Selecting between given means to achieve a pre-determined goal)



                                                         Market
                                                        Research




                             Knowledge


                                                          Market
                              People                       Gap
    Plan


                             Resources




Causal thinking
(Imaging a possible new end using a given set of means)

                                                          Outcome
               Opportunities

                                                          Outcome

   Resources
                                                          Outcome



    Knowledge                                             Outcome




                                                          Outcome
                 People


                                                          Outcome




                                                      Source: Sarasvathy (2007)


Effectual thinking
Gum trees



 Bicycle pump




     Piping



       Library
       books


                       Motivation to
                           help




William Kamkwamba
William Kamkwamba
In groups of 3 – 4:


  *    List all the advantages of being means driven
       rather than goals driven.


  *    Work with what you have rather than focus on doing
       it perfectly.

  *    Time: 10 minutes




Means driven vs. Goal driven
•   You are not chasing investors.
      AMAR BHIDE
•   You are not waiting for the perfect opportunity or perfect set of
    resources.
•   You are working with your strengths without having to
    overcome your weaknesses first.
•   Good stakeholders want to shape goals, not just provide
    means.
•   You are increasing the possible stakeholder who can self-
    select in your venture.
•   You are increasing the probability of innovative surprises.
•   You are increasing the likelihood of finding or creating
    opportunities that are a better fit for you.
•   You are increasing the likelihood of even failures being
    learning experiences that you can recover form faster and
    build on when you are ready to try again.
•   You are forcing yourself to get creative with meager resources
    including slack resources and even waste.

                                                         paulshawsmith
                                                            scientific business strategy
When are goals useful and when are
          goals harmful?




                            paulshawsmith
                               scientific business strategy
Inventory your means
  Who you       Who you    What you      What you    Who you             Who you
   know          know       know          know        Are                 Are

Your rolodex              Your prior                Tastes, value
                          knowledge                     s and
                                                    preferences
 Classmates               Knowledge                   Passions
                          from your
                             job
Serendipitous             Knowledge                   Hobbies
 encounters                from life

The strangers               Informal                  Interests
 in your life             learning, ho
                              bbies



                                                          paulshawsmith
                                                             scientific business strategy
Inventory your means
    AMAR BHIDE
What means did you acquire or build:

•   As a teenager.

•   At school.

•   At university.

•   In your first, second, etc…. Job

•   In your private life.

•   With your hobbies, activities, etc.

•   From your parents.




                                          paulshawsmith
                                             scientific business strategy
In groups of 3 – 4:


  *    For each person:



  *    Create a list of all your things, knowledge, people,
       money & contacts

  *    Whom do I know? What things do I have?



  *    What do I know? What money do I have?


  *    Time: 20 mins


Inventory your resources

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06.2 bird in the hand

  • 1. The Science of Start Bird-in-the-hand paulshawsmith scientific business strategy
  • 3. 27 entrepreneurs 3 40 to start ups $200 million to $6 billion 1 IPO Source: Sarasvathy (2007) Interview with 27 expert entrepreneurs
  • 4. Bird-in-the-hand paulshawsmith scientific business strategy
  • 5. (Selecting between given means to achieve a pre-determined goal) Market Research Knowledge Market People Gap Plan Resources Causal thinking
  • 6. (Imaging a possible new end using a given set of means) Outcome Opportunities Outcome Resources Outcome Knowledge Outcome Outcome People Outcome Source: Sarasvathy (2007) Effectual thinking
  • 7. Gum trees Bicycle pump Piping Library books Motivation to help William Kamkwamba
  • 9. In groups of 3 – 4: * List all the advantages of being means driven rather than goals driven. * Work with what you have rather than focus on doing it perfectly. * Time: 10 minutes Means driven vs. Goal driven
  • 10. You are not chasing investors. AMAR BHIDE • You are not waiting for the perfect opportunity or perfect set of resources. • You are working with your strengths without having to overcome your weaknesses first. • Good stakeholders want to shape goals, not just provide means. • You are increasing the possible stakeholder who can self- select in your venture. • You are increasing the probability of innovative surprises. • You are increasing the likelihood of finding or creating opportunities that are a better fit for you. • You are increasing the likelihood of even failures being learning experiences that you can recover form faster and build on when you are ready to try again. • You are forcing yourself to get creative with meager resources including slack resources and even waste. paulshawsmith scientific business strategy
  • 11. When are goals useful and when are goals harmful? paulshawsmith scientific business strategy
  • 12. Inventory your means Who you Who you What you What you Who you Who you know know know know Are Are Your rolodex Your prior Tastes, value knowledge s and preferences Classmates Knowledge Passions from your job Serendipitous Knowledge Hobbies encounters from life The strangers Informal Interests in your life learning, ho bbies paulshawsmith scientific business strategy
  • 13. Inventory your means AMAR BHIDE What means did you acquire or build: • As a teenager. • At school. • At university. • In your first, second, etc…. Job • In your private life. • With your hobbies, activities, etc. • From your parents. paulshawsmith scientific business strategy
  • 14. In groups of 3 – 4: * For each person: * Create a list of all your things, knowledge, people, money & contacts * Whom do I know? What things do I have? * What do I know? What money do I have? * Time: 20 mins Inventory your resources