1. Storytelling a Better User Experience
~OR~
A Novice Designer’s Illustrated Primer
Paul Tashima

2. Hello!
My name is Paul.

3. Let’s talk UX.

4. User Experience
!=
Ease of Use

5. User Experience
is not about
making things easy.

6. User Experience
is about
making people happy.

8. Let’s talk about
storytelling.

9. Storytelling wireframe?

18. We need to take advantage
of this.

20. “Not a year goes by
without my receiving
an order of jeans.”
-Claude Levi Strauss

21. Life - Death
Civilization - Nature
Jedi - Sith
Matrix - Real World

22. Life - Orpheus - Death
Civilization - Ashitaka - Nature
Jedi - Luke Skywalker - Sith
Matrix - Neo - Real World

23. Life
Agriculture
Herbivores
Raven/Coyote
Beasts of Prey
Hunting
Death

24. Creation
Product
Engineers
Designers
Customers
Market
Consumption

25. So how do you actually tell
a good story?

26. Have a story to tell.

29. Know your audience.

31. Have a theme.
(And stick to it)

35. Consider the through line.

37. Hook the user on the first
experience.

41. Tone is brand.

45. Maintain internal
consistency.

46. Windows 7 OS X
Confirmation on LEFT Confirmation on RIGHT

47. Keep things simple.

49. Master the vocabulary.

52. Make the experience
engaging.

56. Close out the experience.